Does Your Website Need a Privacy Policy?

What is a Privacy Policy?

A privacy policy is arguably one of the most essential legal agreements for your business. Your company’s website needs a clearly stated privacy policy, even if all of your business isn’t conducted online. You also need one regardless of where your internet traffic comes from. 

Your privacy policy is a showcase of your transparency. Simply put, it states what data you use, store, and share from your customers and why. It should not be a complex document filled with legal jargon. 

Privacy Policy Service Documents Terms of Use Concept

Who Needs a Privacy Policy? 

Privacy Policies are required by law. In The United States, according to the CalOPPA: California Online Privacy Protection Act, any business that collects personal information from California-based users (i.e., email addresses, phone numbers) must have a privacy policy.

Considering that California is such a large state and anyone with an internet connection can visit any site, this translates to virtually every business website needing one. Canada and Australia have their own privacy laws as well.

So even though this topic varies slightly by country, the world wide web connects us regardless of geographical location. So that’s why privacy policies should protect consumers everywhere, all the time. 

Other Considerations

Third-party services such as Google Analytics may also require a Privacy Policy from your business. App developers and social media giants like Facebook require them too. 

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How Do I Create a Privacy Policy?

Termaggedon

Termaggedon is an online service that crafts a privacy policy for you. However, their pricing plans may vary depending on the needs of your business. It’s one of the most accessible and most convenient options available. Once it’s ready, you can create a page for your new privacy policy on your website. 

Compare & Contrast

Another strategy for crafting a thorough privacy policy is comparing it with examples online or even with other business owners that you are familiar with. It wouldn’t be wise to copy, but other examples are good to use as a rough template when first starting out. You can also check out our own website’s Privacy Policy. Feel free to use it as a general template for your own!

Next Steps

If you already have a privacy policy in place, it’s critical to keep it updated regularly. Your company’s website will evolve, just like your marketing strategy and cyber laws will, too. 

2020 & Beyond

We will likely see more of these data privacy laws in the near future. If your business needs to step up its online presence, contact StratGrow today. We specialize in digital marketing, web content, social media, and much more. 

Our StratGrow Privacy Policy

Privacy Policy, Strategic Growth Advisors

Last updated: March 22, 2019

Strategic Growth Advisors (“we”) operates https://www.stratgrow.com/ (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information Collection and Use

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name, email address, and/or phone number (“Personal Information”).

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site (“Log Data”).

This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

In addition, we may use third party services such as Google Analytics and Facebook that collect, monitor and analyze this information. Please see their individual privacy policies for more details about the data they may collect.

Communications

We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may help you improve your business.

Cookies

Cookies are files with small amounts of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

Like many sites, we may use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Security

The security of your Personal Information is important to us. Please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes to This Privacy Policy

This Privacy Policy is effective as of March 22, 2019 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted to this page.

We reserve the right to update or change our Privacy Policy at any time and recommend checking this Privacy Policy periodically for updates or changes. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

If you have any questions about this Privacy Policy, please contact us.