Benefits of Hiring a Marketing Agency (And 7 Things to Look for in One)
Staying on top of your company's digital marketing can be challenging. From managing your social media presence to optimizing your search engine rankings,...
You’ve worked hard on your website. After countless decisions regarding tabs, pictures, and overall layout, you breathe a sigh of relief when the site launches because you think your work is done.
Unfortunately, it isn’t. If you want to make the most out of your website and ensure that Google looks upon it favorably, you must write consistent and engaging content.
The Google elves are constantly crawling your website to see if it provides a user-friendly experience. If the site doesn’t please the elves, they will not let anyone pass. In other words, your site won’t rank well in search engine results and people will have a much harder time finding it. You did put a lot of time and effort into creating your website, which is why you want to be sure that people will see it! One of the best ways to keep the Google elves happy and to get good placement on search engine results pages (SERPs) is to continuously create interesting and engaging content for readers to enjoy. Keep your tone informative but conversational. When there’s a lot of alluring content on your website, it gives people a reason to keep visiting your page.
Another benefit of creating consistent content for your website is that it gives you a chance to show off your skillset and become a thought leader in your field. Whether you own a plumbing company or a medical office, creating content provides you with an opportunity to show clients and peers just how much you know your stuff. If you’re having trouble thinking of topics to write about, try to come up with a list of some of the most frequently asked questions you hear. These can be used to create a helpful blog to answer questions for the masses. The more consistently you generate content, the more resources your audience will be able to access. In turn, this will create a relationship where followers will trust you as an expert in your field.
Content curation is an effective way to open lines of communication between you and your audience. Whether someone is passively reading your writing or actively engaging by commenting, when you create blogs, posts, and videos, it makes them feel like you’re conversing with them directly. This allows you to build meaningful relationships that lead to new and repeat customers for your business.
If you don’t have much experience writing, it can seem scary to jump headfirst into the pool of content creation. Have no fear, your friends at Strategic Growth Advisors are here to give you some tips that will make the creation process simple and effective:
Strategic Growth Advisors is here to help you with all your content and digital marketing needs. We know what it takes to grow your website and your business and would love to chat with you about all we have to offer.
We don’t just want to build you a custom Growth Strategy, we want to give you resources for the everyday. Read our blog for fresh ideas and insights on business growth and development.