Why Consistent Content is Your Website’s Best Friend
By: Leamon Crooms
You’ve worked hard on your website. After countless decisions regarding tabs, pictures, and overall layout, you breathe a sigh of relief when the site launches because you think your work is done.
Unfortunately, it isn’t. If you want to make the most out of your website and ensure that Google looks upon it favorably, you must write consistent and engaging content.
Say Hello, SEO
The Google elves are constantly crawling your website to see if it provides a user-friendly experience. If the site doesn’t please the elves, they will not let anyone pass. In other words, your site won’t rank well in search engine results and people will have a much harder time finding it. You did put a lot of time and effort into creating your website, which is why you want to be sure that people will see it! One of the best ways to keep the Google elves happy and to get good placement on search engine results pages (SERPs) is to continuously create interesting and engaging content for readers to enjoy. Keep your tone informative but conversational. When there’s a lot of alluring content on your website, it gives people a reason to keep visiting your page.
Let Your Expertise Shine
Another benefit of creating consistent content for your website is that it gives you a chance to show off your skillset and become a thought leader in your field. Whether you own a plumbing company or a medical office, creating content provides you with an opportunity to show clients and peers just how much you know your stuff. If you’re having trouble thinking of topics to write about, try to come up with a list of some of the most frequently asked questions you hear. These can be used to create a helpful blog to answer questions for the masses. The more consistently you generate content, the more resources your audience will be able to access. In turn, this will create a relationship where followers will trust you as an expert in your field.
Build Meaningful Relationships
Content curation is an effective way to open lines of communication between you and your audience. Whether someone is passively reading your writing or actively engaging by commenting, when you create blogs, posts, and videos, it makes them feel like you’re conversing with them directly. This allows you to build meaningful relationships that lead to new and repeat customers for your business.
Jump In, the Content is Fine
If you don’t have much experience writing, it can seem scary to jump headfirst into the pool of content creation. Have no fear, your friends at Strategic Growth Advisors are here to give you some tips that will make the creation process simple and effective:
- Don’t Overcomplicate It: Blogs and other forms of content aren’t meant to be in-depth scholarly articles. If you need to create an outline before you write, make a simple document with a few key points and then use each paragraph to fill in the details about the point. Take whatever steps you need to simplify the process for yourself.
- Get Help Editing: Even if you are a professional writer, it’s always a good idea to ask someone you trust to look over your work. They can help you find grammar mistakes and awkward wording you may have missed. If you can’t find anyone to edit for you, read the piece aloud. Hearing it is always a great way to find issues you didn’t see when reading through it.
- Use Some Tutorials: If you’re really struggling with getting started, check out some how-to articles for help. Resources like Forbes, Moz.com, and Sproutsocial.com have plenty of articles with blog writing tips.
- Hire Someone to Do It for You: If the thought of content creation stresses you out so much you can’t sleep at night, maybe it’s something you should outsource to someone else. Finding the right company to create your content allows you to reap all the benefits of website content without the stress.
Strategic Growth Advisors is here to help you with all your content and digital marketing needs. We know what it takes to grow your website and your business and would love to chat with you about all we have to offer.