Social vs. Physical Distancing: A Closer Look

For the past few months, states across the country have begun to enact mandatory social distancing guidelines to help curb the spread of the coronavirus (COVID-19). This swift wave of action has also included closing non-essential businesses and even schools.

Since there are already thousands of confirmed cases here in America, the best defense so far has been social distancing, or measures taken to get individuals to self-isolate as much as possible. When out in public for essentials such as groceries, individuals are encouraged to remain at least six feet apart at all times.

Places such as New York City are even beginning to double the fines associated with breaking social distancing rules, such as hosting a house party or other large gathering. NYC has seen an explosion in COVID-19 cases due to its densely packed population. Hospitals are overwhelmed and even have a shortage of medical supplies. Despite endless media coverage of this chaos, there is still hope. 

social distancing concept in wood type

Social vs. Physical Distancing

Limited physical contact doesn’t have to mean limited social contact. Experts have already weighed in on how this period of self-isolation will (potentially) negatively affect mental health. Social media news feeds are filled with day-to-day updates on the spread of this new virus. 

Technology connects us in more ways now than ever before. We still have the ability to call, text, or video chat with each other. We can also connect through a variety of social media platforms with those we care most about. You can catch up with an old friend, call a parent, or check in on a coworker. 

That’s why the World Health Organization has promoted labeling these new practices as physical distancing, not social distancing. You shouldn’t have to cut your social ties during these current times; you should actually be strengthening them. Public health officials have already begun to advocate that groups adjust their wording accordingly.

social distancing word cloud on tablet

Sacrificing your mental health to preserve your physical health isn’t exactly a fair trade-off. You can always reach out to friends and family because communication keeps us connected during these uncertain times. Long gone are the days of flip phones and ten cents per text message. Most people now have at least a phone, wifi, email, the list goes on. Staying connected and informed is easier than ever. 

2020 & Beyond:

These uncertain times have shifted much business into the online realm. If you need help transitioning certain aspects of your business online, contact StratGrow today. We are a Tucson-based digital marketing agency specializing in content, branding, search engine optimization (SEO), social media management, website design, and much more. 

The Paycheck Protection Program: What You Need To Know

In recent weeks there has been a steady media buzz surrounding the news of the $1,200 stimulus checks going to every American in the wake of the Coronavirus outbreak. However, what’s not really being mentioned are the BILLIONS of dollars being set aside for small businesses right now. Strategic Growth Advisors, LLC is here to help keep you educated and informed.

Coronavirus financial stimulus bill individual checks and cash from U.S. government

What is it?

Written into the $2 trillion stimulus bill is the Paycheck Protection Program, or a $350 Billion forgivable loan program for small businesses.

Title 1 of the Coronavirus Aid, Relief, and Economic Security (CARES) Act is the Keeping American Workers Paid and Employed Act. This provides a safety net for both employers and employees who have been negatively affected by the recent coronavirus outbreak.

Application Process & Eligibility

Any business with under 500 employees can apply. Sole proprietors, independent contractors, and self-employed individuals are all eligible for the Paycheck Protection Program. This one-time business loan can be applied for any time between now and June 30th, 2020.

Other Loan Details

Businesses can borrow up to 2.5 times their average monthly payroll costs, up to a maximum of $10 million. This amount is designed to cover eight weeks of payroll expenses, plus a little extra. This money is eligible to put towards debt obligations, i.e., mortgage, rent, leases, utilities, etc.

If you keep all of your employees through the end of June, then the entire loan will be forgiven. If your business still has to lay off employees, the loan forgiveness will be reduced by the percentage decrease of your employees.

Gold money coins with jar

Next Steps

The Paycheck Protection Program is a lifeline for many struggling businesses that have had to close their doors recently in the wake of the mandatory social distancing guidelines. These protocols enacted by local and federal governments to help curb the spread of the coronavirus are essential to maintaining public health but have also negatively affected the economy in the process.

Depending on the events of the next few months, this economic relief plan for small businesses may be extended or expanded depending on how this first round goes. Until then, there will inevitably be a greater emphasis on online business. Contact StratGrow today for any of your digital marketing needs. We specialize in SEO, branding, website design, content, social media management, and much more.

How Engaging on Social Media Can Help Your Business Grow

Your customers are on social media, are you? If you aren’t creating and growing your social media engagement, you’re missing the chance at a lucrative connection. The social media space offers a rare opportunity to have genuine discussions without needing to clear the “hurdle” of marketing resistance. Simply put, your customers aren’t in a suspicious, closed-off mindset: they’re on social media to chat, research, and engage, which makes it the perfect place for digital marketing.

They’ve Got Questions, You’ve Got Answers"Questions and answers" in text

Keeping an active social media profile provides information on your business or products, both directly and indirectly. For customers curious about service providers like you in the Tucson area, it offers a great place to show off positive reviews and answer questions. Everything from hours of operation to service menus can be placed on your social media, as well as interactive questions and answers for all to see. Sure, a website handles this information too, but customers are already on social media – that’s the key difference. When you use a website as your only point of lead generation, you face the challenge of enticing customers to type in your URL and spend time on your site for its own sake.

Showcase Your “Current Self”

Have you moved or expanded your business? Your website may not immediately reflect important changes with your business, but your social media profiles can. With customers “following” and “liking” your page, they’ll get notifications when you make changes, ensuring faster and more reliable connections and conversions. Social media engagement can also help clear up time-sensitive questions, such as “Are you open?” during natural disasters or local street closures.

Go Beyond the Ad

"You are your own brand" t-shirt

Social media profiles are a great place to show off the layers of your brand. Sure, you do plumbing or landscaping, but you may also offer gardening advice or volunteer on weekends. Social media engagement offers a rare chance to showcase the humanity that differentiates your market offering. You’ll be able to have organic conversations with customers in natural language and nurture those relationships without hard-sell marketing. While this approach does take time and attention, the return on investment goes beyond converting specific customers: it also builds great brand reputation. If you need to nudge your audience a little, it’s also easy to run social media-specific contests and giveaways for your dedicated followers.

As long as it’s not an integral part of your brand, simply avoid discussing politics and religion and your social media presence can only help your overall marketing approach. Today’s savvy consumers like businesses they can research and reach instantly, and that means making yourself as available as possible on social media platforms. Dedicate a specific time period each day or week, or look to a professional service to help you manage your social media engagement, profiles, and posting.  The only thing you have to lose are those dozens (or hundreds) of followers that are all ready and willing to buy!