5 Ways to Improve Your Company LinkedIn Page in 2021

Looking for ways to improve your company’s LinkedIn page can be challenging. The algorithms cater to personal posts. Businesses often have a difficult time finding a good balance that’s personable and valuable for the follower. And that’s what your LinkedIn company page strategy should help you define. 

LinkedIn started as a professional networking platform, but it’s expanded. Today, it’s one of the best places to spend your time if you’re marketing B2B services. Companies often have a difficult time defining their social media strategies. You’ll see a lot of companies only sharing posts that pertain to their business. They don’t monitor or post often enough to fully utilize the channel. 

Here, we’d like to give you five ways to improve your company’s LinkedIn page to get better ROI from your time and improve your reach. 

Defining Your LinkedIn Company Page Strategy 

When setting up your LinkedIn company page, your content is a good place to start. The more detailed, the better. It’s also good practice to use hashtags and SEO keywords that make your profile easier to find. If you already have a LinkedIn profile, you need to devise your strategy. 

A LinkedIn strategy depends on the goals that you have for your business through LinkedIn. Are you looking to connect personally with new clients? Source talent? Improve name recognition? 

For most companies, LinkedIn can provide value for all of these goals. But targeting your primary goals will help you understand where to invest your time. If your goal is to increase brand awareness and conversion among prospective customers, you need to develop your content to serve that target audience. 

If you were looking to use LinkedIn to source the best talent, your messaging would be completely different. 

Once you know your goals and target audience, you’ll want to develop your posting schedule. The more often you post, the more quickly you increase views and connections. You can use your LinkedIn analytics to see how well your posts are received and which posts generate the most engagement. 

Top 5 Ways to Improve Your Company LinkedIn Page 

The techniques you use to improve your LinkedIn company page will be dependent on your goals. Here are a few great tips to keep in mind that will help you improve your content and brand experience on the platform. 

1. Enlist Employee Ambassadors 

LinkedIn shares personal posts, and people respond better to individuals on social media than they do to company profiles. Your employees can offer a great megaphone for your messaging. There are a few ways that your employees can help boost your company’s LinkedIn page. 

They can reshare your posts to their own networks. They can also connect to your business page so that your social media manager can notify them whenever a new post goes live. Employees can also invite their connections to connect with your business page. 

Employees can be your best asset on platforms like this. They can help amplify your message, and they give a personal face to your company. 

Staff meeting

2. Use LinkedIn Features to Track the Competition 

LinkedIn makes it easy to see what your competition is doing on the platform. You can use analytics to track how your page is doing, how people find you, etc. But you can also use the analytics to track your competitors on LinkedIn. You can see how many followers they have and how many new followers they have. You can also see how often they’re posting and the type of content they post that gets engagement. 

What you’re looking for with your competitor’s performance is where there are holes in their strategy. If they’re not using certain features, those might be good places to concentrate your efforts. For instance, if they never publish leadership pieces, that might be an excellent strategy for your business to launch. 

3. Work with Influencers 

Just like other social media platforms, LinkedIn has influencers. For your business, this can be a great partnership. LinkedIn does have an influencer program, but you don’t necessarily need to go that route. You can reach out to someone in your industry you’re looking to connect with and establish a successful relationship together. 

The goal is to get your brand and messaging in front of a whole new audience. With this in mind, you want to target influencers who your target audience also follows. 

4. Publish Thought Leadership Pieces 

This is one of the best ways to give value to your audience. Thought leadership pieces are valuable because they’re not a rehashing of information they can find in any Google search. A thought leadership piece combines your own in the trenches experience with innovative solutions to problems that your audience struggles with. 

These don’t have to be published often, but a few value-packed pieces will help further establish your company page. 

Typing on laptop

5. Develop a Strict Posting Schedule 

If you want to see growth on your LinkedIn page, you need to post regularly. Several times a day is preferable. You also want to pay attention to the times of the day that you post. There are specific times that get better engagement. For most B2B businesses, you’re going to see higher engagement in the mornings on weekdays. However, you should check your analytics. You may notice a different pattern if you play with the timing of your posting schedule. 

Best Practices for Your LinkedIn Company Page

There are some best practices that will help on LinkedIn, no matter what your goals are. Using visual content is a good practice. This can include images and videos. You can also use LinkedIn Live and play with those features because there tends to be a great deal of engagement in video, especially live video. 

Stick with your posting schedule. If you post three times a day, make sure that you are committed to that schedule. If your audience never knows when to expect new content, they stop looking for you. So the more regular, the better. 

One final best practice is to make sure that you engage with your audience. Make sure you respond to every comment or response promptly. Don’t just post content. It is still a social media site, even if a more professional one. If you go out of your way to engage with people and respond to them, credibility and positive results will follow. 

Tips for Building Brand Personality in 2021

Your company’s brand is its business card to the world. Few things are as important as building brand personality to create awareness of your company. Implementing new business branding ideas also drives consumer perception and increases demand while allowing your business to stand out from the competition. 

Maybe you understand the benefits of big brand ideas but need help coming up with them. Strategic Growth Advisors provides the business branding ideas you need in this blog. After considering them, we invite you to work with us to turn these ideas into reality. 

Define Your Company’s Archetype 

Carl Jung, the well-known and respected psychologist, was the first to develop the concept of a business archetype. Apple and Microsoft are two examples of successful companies that used Jung’s theory to their advantage. He claimed that success in sales goes beyond just selling the product or service. Businesses must also sell a story since this is critical to building brand personality. 

Microsoft has achieved worldwide success by selling the story of its products being like the girl or boy next door. The brand is always close to people wherever they go. Essentially, Microsoft sells the story that their products integrate with everyday life. Apple sells its products based on a visionary archetype. The image people associate with it is one of a trendsetter. 

Your company’s archetype does not need to be anything like Microsoft’s or Apple’s to reach your target audience. However, it does need to be authentic. The first step in creating a compelling story is to develop it around a representative archetype. 

user experience

Start Using Heat-mapping 

Heat-mapping is a strategy that enables you to learn in-depth data about your website visitors. Here are three examples of rich data provided by heat-mapping software: 

  • Each customer’s journey before arriving at your business website 
  • Most common areas people click on your business website 
  • How far down people scroll on each page 

Be sure to act on information obtained from heat-mapping software right away to improve your brand image. For example, condense the information on your home page if you discover that most people do not scroll all the way to the bottom. Your website should match the typical workflow of your customer demographics as closely as possible. 

Consider Redesigning Your Company Logo 

The logo your company presents to the world is a huge part of its brand identity. You cannot afford to release an unprofessional logo created by an amateur if you hope to win customers. We recommend taking a moment to consider your company’s logo against a few of the most well-known logos. Coca-Cola and McDonald’s are just two common examples. People see those logos and immediately think of soft drinks or fast food. 

You also need to think about whether your business has outgrown its current logo. What worked for you in the beginning may be too simplistic now. Having a team of professionals review the existing logo and provide personal brand logo ideas is the best place to start. 

Once you get back a list of suggestions, conduct market research to see which logo customers prefer the most and why. Knowing why people gravitate towards one logo design over another helps your marketing team improve before the final release. 

Personalization is an Important Part of Building Brand Personality 

Customers care about themselves and their problems, not your company. The most successful businesses understand this and build their brand around what they can do for customers. The message should never be the other way around. 

At the same time, people expect the companies they do business with to personalize their products and services. How can you go beyond using a customer’s first time to offer a truly personalized experience? Consider these options: 

  • Email: The best way to personalize email is to track the types of information your customers consume and tailor your message accordingly. Email from your company should align with customer interests and buying habits. They are likely to delete it without reading if they can tell your company made no effort to treat them as an individual. 
  • Retargeting: Studying the pages a person visits on your website gives you insight into what is important to them. Turning that data into personalized display ads increases your chances of getting that person to come back to your website to make a purchase. 
  • Helpful content: Developing and publishing useful content without any hint of a sales pitch is a great way to develop your brand. Be sure to customize the blog posts, videos, infographics, and other content based on previous interactions on your website. 

Facebook Ads 

Be Willing to Become More Authentic on Your Social Media Channels 

Although we stated above that customers care more about their problems than your company, they still value authenticity. No one enjoys looking at posts and video content of a business trying to be something it is not. 

Social media provides a unique opportunity to show authenticity because no barrier exists between your company and its audience. Your audience may enjoy the occasional poll or behind-the-scenes look at operations. You should not expect these things to have a heavy influence on their buying decisions. 

Another advantage of creating accounts is that it allows your business to interact with customers in real-time. They can get immediate responses to their questions. People also appreciate a place to interact with brands where they do not feel someone is constantly marketing to them. These interactions help consumers develop trust when they do feel ready to make a purchase.

Need More Business Branding Ideas? Contact Strategic Growth Advisors Today 

Branding is just one of several services we offer as part of our growth marketing services. We invite you to contact our office in Tucson, Arizona, to request your initial consultation. This meeting gives us a chance to gain insights about your company while answering all your questions. 

We look forward to working with you and helping your company develop new business branding ideas soon. 

What is Social Media? Why Is It Beneficial to Marketing?

Social media is such a complicated concept these days. With new apps springing up constantly and well-known apps stealing headlines, it’s overwhelming to really sit down and tease out what you need to know. Before you get too overwhelmed, we’ll look at the basics of social media, what it is, and why it’s so helpful for marketers.

What Is Social Media?

You can think of social media as content creation on a widely accessible platform. This content is ultimately posted to drive engagement and encourage sharing. So this might refer to a teenager sharing photos of a vacation to her friends or a company posting a new product demonstration.

Part of the reason why social media has been complex for many marketers to master is that options are endless. Not only do strategies have to change based on the customers you serve and the industry you’re in, but also the kind of platform you’re using. LinkedIn users might want longer content, while Facebook users want videos. Instagram users click off immediately if your photos aren’t perfect.

The Power of Viral Content

Every marketer wants their content to go viral, even if they know they’re up against the stiff competition. The good news is that the numbers are in your favor. Facebook has 1.6 billion users alone, or close to one in every four people on the planet.

If you don’t feel like you fit in on Facebook, there are 200 other platforms to consider. Some marketers will find that they only need their content to go viral within a small community. Their demographic may not be millions of people, but they have a strong base and enough brand recognition to make an impact.

A smaller or specialty platform can be precisely what you need to branch out and make your mark. This way, you don’t be swallowed up in the noise of the big names.

What Is It So Beneficial to Marketing?

The truth of the matter is that social media isn’t always beneficial to marketing. Without the right approach, your brand can get lost. You even run the risk of alienating the very customer you were trying to attract.

Used correctly, though, you’re engaging with customers instead of talking to them. You’re asking them to get involved in the conversation so they have a stronger connection to the product or service you offer. In a world of start-ups and powerhouses alike all trying to compete for attention, it’s easy to lose sight of what real loyalty looks like.

When a customer chooses your company based on your values rather than price or celebrity endorsement, the purchase becomes more meaningful on both sides of the equation. This kind of engagement is what social media marketing is ultimately trying to foster.

How to Get Started on Social Media

We recommend getting started on the most well-known platforms, at least at first. Yes, you can have more success on niche social media, but you should at least establish yourself on Facebook and Twitter before you think about moving on.

Your next step is to think about content and how you want to present that content to your audience. A TikTok post will be largely video-focused, but you can still introduce your company with words. Whether it’s a tweet on Twitter or a pin on Pinterest, you should have a focus behind anything that you post.

Context and Content

The context behind your content is said to be more important than the actual content. Twitter is known as a microblogging platform in that you’re limited to how much you can say. If you try to treat it like a regular blog, though, you’ll end up losing your audience quickly.

Hashtags can actually be a great way to jump in on trending topics, particularly if you’re in an industry that depends on the news to drive your business. For instance, financial companies can tag their content with the latest market news (e.g., #DOWFAIL, etc.) to promote interest in the business.

The Currency of Social Media

Shares are known as currency in social media because it’s the metric of your content. Are people interested in what your company has to say? Do they want to share it with a friend? Click-throughs are great; there’s no doubt about that. However, shares are a real way for you to understand your engagement on a deeper level.

Marketing Trends to Know

The most important thing to know about social media trends is that they can change at any time. This is frustrating to marketers who don’t have endless hours in a day to get their questions answered.

On a basic level, though, consider the effect of ad spends as a serious trend. Now that so many people are on these platforms, it’s encouraged companies to pay to promote. This has made it difficult for companies to grow organically.

This is not to say that you can’t grow your following without sponsoring a page for cash upfront, only that it’s less likely you’ll be able to now as opposed to 10 years ago.

Another trend is that technology is making it easier to merge different channels. For instance, you might have an e-commerce store that sends out reminders to customers who didn’t complete a purchase. Instead of sending that communication through email, you can instead use Facebook Messenger as a different or additional method. There’s also a merging of different kinds of marketing tools. For instance, MailChimp users can create Facebook ads from their MailChimp accounts.

Taking the Cake

There is a certain degree of experimentation across social media. However, there are ways that you can cut down on the time (and money) you spend trying to perfect your strategy. Stratgrow has helped countless companies refine their approach and improve their reach. We always aim for the quality of followers, not quantity. To get more people on board with your brand, contact us today to learn more about what we can do.

The Importance Of Figuring Out Who Your Target Market Is

Imagine for a moment that you are selling a local food product in Tucson, and only have a certain number of samples to hand out to potential customers for the day. You distribute them freely, and just half of the people who try those samples end up buying from you. Now imagine you had a superpower that magically showed you which individuals were allergic to one of your ingredients, or disliked the type of product you’re offering. You would then be able to hand “their” samples to people that would like the product. Suddenly, the amount of product you sell increases substantially.

It’s the same product, the same number of samples, and the same style of marketing. The only difference is that “superpower” you put into action. That’s what researching and discovering a target market can do for small businesses.

employees at desk writing in notebook and typing on laptop

Every Dollar Counts

While your marketing reach may be broad at some points, e-commerce, in particular, has been trending towards a more customized approach. With so many options readily available at your fingertips, the importance of determining your target audience is abundantly clear. When you know who is likely to buy from you, there is room to avoid wasting marketing spend on ads that fall flat on non-interested parties. Small business owners can instead focus on digital marketing created to engage and succeed. No matter what your marketing plan may be, you should always be aware of ROI (return on investment). It’s relevant for each ad placement you select or social media campaign you create.

Some problems that may arise with using a marketing strategy that’s too broad is that it:

  • Is statistically likely to have a higher failure rate, requiring greater spending for the same amount of sales.
  • Makes retargeting efforts expensive and potentially even impossible.
  • Requires investment in platforms and creative work (graphics, content, etc.) that may be ineffective.
  • Risks muddling brand identity, doing long-lasting harm to future targeting, and brand recognition.

woman talking on cell phone while writing on a package

Informing and Enticing

Content, particularly blogs and articles, is an excellent way for a company to capture the interest of potential customers. Certain content, such as instructions, about us pages, and new product launches are a necessity. Yet they could still benefit from targeted search engine optimization (SEO). This proven process incorporates words and phrases that a customer is likely to search for, in an easy-to-read way. For our imaginary Tucson-based food company, a blog about their new and improved keto-friendly formula might include phrases like “keto food manufacturer in Arizona” or “Tucson keto food manufacturer” to help connect them to their demographically targeted customers.

How Do I Target the Right Demographic?

If you’re anxious to put these methods into action for your own business but aren’t sure where to start, the first step is partnering with a pro. StratGrow can help accelerate your sales growth through smart marketing research and target audience implementation. By working with us to discover your target market, ad language, and tone, you’ll obtain the peace of mind that your marketing budget is always spent wisely. Additionally, you’ll be able to determine which social media platforms are worth your time and energy, and which have the most efficient ROI. The end result is a streamlined approach to speaking with your customers, and sales numbers that tell you yes, you’re on the right track.

How Engaging on Social Media Can Help Your Business Grow

Your customers are on social media, are you? If you aren’t creating and growing your social media engagement, you’re missing the chance at a lucrative connection. The social media space offers a rare opportunity to have genuine discussions without needing to clear the “hurdle” of marketing resistance. Simply put, your customers aren’t in a suspicious, closed-off mindset: they’re on social media to chat, research, and engage, which makes it the perfect place for digital marketing.

They’ve Got Questions, You’ve Got Answers"Questions and answers" in text

Keeping an active social media profile provides information on your business or products, both directly and indirectly. For customers curious about service providers like you in the Tucson area, it offers a great place to show off positive reviews and answer questions. Everything from hours of operation to service menus can be placed on your social media, as well as interactive questions and answers for all to see. Sure, a website handles this information too, but customers are already on social media – that’s the key difference. When you use a website as your only point of lead generation, you face the challenge of enticing customers to type in your URL and spend time on your site for its own sake.

Showcase Your “Current Self”

Have you moved or expanded your business? Your website may not immediately reflect important changes with your business, but your social media profiles can. With customers “following” and “liking” your page, they’ll get notifications when you make changes, ensuring faster and more reliable connections and conversions. Social media engagement can also help clear up time-sensitive questions, such as “Are you open?” during natural disasters or local street closures.

Go Beyond the Ad

"You are your own brand" t-shirt

Social media profiles are a great place to show off the layers of your brand. Sure, you do plumbing or landscaping, but you may also offer gardening advice or volunteer on weekends. Social media engagement offers a rare chance to showcase the humanity that differentiates your market offering. You’ll be able to have organic conversations with customers in natural language and nurture those relationships without hard-sell marketing. While this approach does take time and attention, the return on investment goes beyond converting specific customers: it also builds great brand reputation. If you need to nudge your audience a little, it’s also easy to run social media-specific contests and giveaways for your dedicated followers.

As long as it’s not an integral part of your brand, simply avoid discussing politics and religion and your social media presence can only help your overall marketing approach. Today’s savvy consumers like businesses they can research and reach instantly, and that means making yourself as available as possible on social media platforms. Dedicate a specific time period each day or week, or look to a professional service to help you manage your social media engagement, profiles, and posting.  The only thing you have to lose are those dozens (or hundreds) of followers that are all ready and willing to buy!

How Long Does it Take to Create Quality Social Media Content?

When it comes to digital marketing, social media content and social ads are no longer optional or a nice finishing touch. Today good social media content is essential. Taking a few minutes to haphazardly post or share without following a solid strategy just won’t pay off. With an ever-changing, increasingly targeted set of algorithms to deal with, the time spent on social media crafting posts, engaging followers, and targeting ad campaigns continues to grow every quarter. Learning the time and effort it takes to create social media content gives you a better idea of what to expect so you can strategically and effectively plan and execute campaigns.

What Goes into Quality Social Media Content?

First, you need to have a clearly defined strategy that speaks directly to your target prospects. Once you know who you are writing or creating for, you need to spend time crafting a mix of posts that are appealing and sharable. Both your posting frequency and your mix of promotional, educational, and entertaining content need to be considered as well. Curating sharable content, finding quality images that are legal to use, and tracking performance to gauge your audience’s reaction are all part of a sound social media strategy. Ideally, you’ll spend time each day analyzing, tweaking your content and strategy, and creating solid content that appeals to your core audience.

Short and Shareable Takes Time

Every social platform your brand uses has a different length requirement, but all need attention-grabbing, shareable content that gets results. It can take longer to craft short, intriguing, and interesting posts because every word and character has to perform. You need to be able to engage, connect, inform, and entertain your followers with quality content, and you only have so many words or characters with which to do so. Even platforms like LinkedIn and Facebook, which offer a higher word count, only display the first few sentences, so your social media posts must make use of every single visible word. The more time you spend creating, editing, and testing content, the better your posts will perform.

 

A person uses social media on the phone and computer

Strategy Matters

Every post you make must follow a strategy designed to appeal to your specific targets and the platform it appears on. This approach ensures that you are truly making the most of your time and that you are reaching the people that matter most to your brand. Every post you make must move you closer to your goals and increase the likelihood that a prospect will take the next step into your sales funnel. Take the following steps to ensure your posts align with your brand and they bring the attention you want:

  • Research brand goals for the month and determine which products or services to feature
  • Research monthly news, holidays, and events so your posts align with holidays without competing
  • Review recent news posts from other, non-competing entities, like authority sites or recognizable professionals in your field
  • Research trending events, hashtags, and more to ensure you are part of trending conversations
  • Source high quality, relatable images that are legal to use; create branded images, pins and posts as needed
  • Review ad performance and tweak as needed; A/B testing may be used to refine ads and save money
  • Write copy for posts, making sure that each word counts and that the final post and image align with the branding
  • Schedule for optimal timing and optimal audience, with hashtags as needed

Make the Most of Your Time

While you do have to have high-quality social media content, the average person might find it intimidating. Luckily you do not have to do it alone! Work with a social media ads and strategy expert to consistently post good social media content that gets results without taking away from your precious minutes per day. Get it touch with the StratGrow team today to learn more about your options and to cut your time spent on social media while increasing your effectiveness.

Millennials sit on a wall and use their phones

5 Ways to Use Social Media Marketing to Increase Your Business Profits

Your business must have a social media marketing presence to be effective, but you can use your social media accounts for far more than just engagement. Used correctly, your social media channels can help increase sales, drive revenues, and improve the organic reach of your business. Here are our top methods of leveraging social media marketing for sales and revenue:

Drive Social Media Traffic to your Main Site 

While entertainment, engagement and relationships are the focal point of your social media strategy, you should also be using your social media channels to drive traffic to your main website. Your site is your primary selling tool—sending traffic from social media to a specific landing page designed with conversions in mind can help move prospects into and through your sales funnel. Tracking the posts that drive the most traffic to your websites also allows you to see which pieces resonate best with your target audience. Set these posts (or ones like them) to automatically enter your social feeds, even if you are not available to post.

Post to Social Media Consistently 
social media likes and comments increasing on desktop

Both your posting frequency and variety can contribute to your growth and sales success. If your accounts aren’t current, you post outdated information, or are just languishing, you can’t rely on that content to refer users to your site. No referrals means no leads for your sales team—and no sales for you. Make sure your social sites are optimized and updated with new content regularly to leverage them for sales.

Run Social Media Only Campaigns

Make select sales open to your followers only or try offering select social followers the first chance to buy your latest items. This is an effective strategy if you sell to consumers and have one strong social media platform and hope to develop another. Letting your Facebook followers know there’s a special deal available only on your Instagram page will drive traffic to your page and some of them will certainly take advantage of the social media campaign as an active user.

Promote your Opt-In

If you have a tempting opt-in for your email newsletter, make sure you promote it regularly on your social channels. Every person that opts in will enter your sales funnel and move one step closer to actually making a purchase. Change your opt-in reward regularly to offer new content and fresh opportunities for your followers, which will increase brand awareness.

Use Social Media as a Customer Service Opportunity 

social media brainstorm map, tweet, search, news, and more

Social media can boost your profits in more ways than one. If you’re accessible, customers can easily reach out to you with concerns. Handle these well and you’ll not only prevent the loss of a valuable account, you’ll show other followers how well you handle complaints and requests. Losing a customer or prospect can chip away at your profits, but savvy use of social media for your Tucson business can prevent losses and safeguard your revenues.

Your social media sites serve you best when they are part of a digital marketing strategy that incorporates all of your marketing efforts and is tailored to match your chosen audience. Contact us to learn more about creating a social media marketing strategy that will appeal to your target prospects, assist you in making the most of your existing social channels, and increase your profits.

 

Digital Marketing in Arizona and Beyond: The StratGrow Way

Your brand needs a robust and active online presence if you want to succeed in the current market. These days, it’s no longer enough to just have a website. While a content-rich, engaging, and up-to-date presence will help power your brand to the top of your field, implementing all these components and strategically positioning your business takes time, energy, and know-how. When you partner with an expert digital marketing brand, you can meet your marketing goals, generate leads, and boost revenues without taking time away from running your actual business.

Expert Digital Marketing in Arizona

Our StratGrow team is made up of industry experts who are waiting to help you solve your marketing challenges, generate as many leads as you can handle, and meet your marketing goals. Whether you need help with a specific area like social media marketing or assistance forming a competitive and effective marketing strategy, we can help.

Website Design

website design displayed on desktop computer, mobile phone, and tablet

The heart of your marketing plan is your website. If your site isn’t fully optimized, easy to use, and accessible on mobile devices, you are missing out on potential business. Since all of your marketing leads to your website, we can help you focus on creating an engaging and appealing site your visitors can’t resist.

Search Engine Mastery 

Your business needs to shine online — and even the best website in the world won’t help you if no one can find your site. We use a unique, data-driven process to ensure that your site and brand are easy to find. By implementing the latest SEO tactics and strategies, we help our clients reach those coveted front page rankings in Google. Without a sound SEO strategy and regular updates, your brand is missing out on prospective business and customers.

Social Media Marketing

Facebook, Instagram, Twitter, Linked In, and other social media platforms are the newest way to get your business noticed and engage with customers. You know you need an engaging and involved presence, but do you have the time and interest to strategically grow your accounts? Our skilled social media experts offer the help you need to boost your brand’s visibility and make a real impression on potential customers. Whether you want to grow your existing presence or launch a new one, we can help.

Marketing Strategy

team working on outsourcing marketing

No in-house marketing team? No problem. Many of the brands that turn to us for help are large enough to need a marketing team but aren’t quite ready to hire one, in-house. When you work with our marketing consultants, you’ll get all the power of an experienced marketing team without the high price tag. If you aren’t sure where to begin, have tried several different methods without success, or simply lack the time to direct your marketing efforts, we can help.

Boost Revenues and Generate Leads for Your Arizona Business

It has never been easier to get your brand the attention it deserves. Partnering with the StratGrow team ensures that you’re perfectly positioned for success and that your efforts will be directed to the right place. By taking a data-driven, strategic approach, we ensure that you get the best possible ROI on your digital marketing investment. For help with your digital marketing in Arizona and beyond, get in touch with us today.

The Best Social Media Practices for Your Business

Is it time to stop winging your social media? Time to see some real results? Your Instagram, Facebook, Twitter and other social media outlets can serve as a very effective part of your digital marketing strategy. One which saves you time and money and focuses your efforts on a targeted audience 24 hours a day, 7 days a week.

In a recent survey of digital businesses, 64% of respondents said that the decline in organic reach online was a huge challenge for their business, moving forward. In order to keep up, many of these companies have had to increase their online ad budgets in order to reach the same number of people online.

This method, however, isn’t necessarily the way to go. Paid advertisements on websites can definitely help increase reach and brand awareness as the number of posts and content increase on the web, but it’s more important to stay up-to-date. To learn current social media algorithms, how to best target your content, and get it in front of your ideal audience. Here are a few best practices to consider when doing social media for business in 2019:

Use Social Media for Real-Time Responses

man looking at social media data analysis

When someone comments on your content, these prospective customers expect quick responses to queries. A Millward Brown study commissioned by Lithium states that 53 percent of Twitter clients expect that a response will arrive in less than 60 minutes. If a client has a complaint, the number goes up to 72 percent!

StratGrow Pro Tip: Have someone monitoring your social media platforms for messages, comments, reviews, and more. With the right help and automation, you can drastically cut down your average response time on social media and create a personal connection.

Get Complete Buy-in From Your Organization

In order to really create a viable social media presence and digital marketing plan, it’s important to have buy-in from all of your decision-makers in the business. If your CFO believes in paid ads, but your CEO believes in organic traffic and real-time responses, much of your team won’t have the patience for an organic marketing strategy if they believe funds will do the trick rather than content and management. Organic marketing strategies tend to take longer but cost less overall.

StratGrow Pro Tip: Ensure that your entire marketing team is on the same page. Share recent articles regarding best practices for social media from entrepreneurial publications such as Forbes Magazine.

Dive Deeper into the Analytics and Data

social media marketing data analysis

Gartner finds that only 1% of companies who use Instagram Stories and similar social media tools do a deep dive into the insights, analytics and data! What a waste of precious marketing results! As it turns out, the further you go into that data, the more you’ll know about what works. This also makes social media marketing more fun overall!

By digging a little deeper, no longer will you have to guess what the next marketing campaign should be – oftentimes you’ll get the best ideas from a Facebook conversation or an Instagram comment thread.

StratGrow Pro Tip: Take the time to look through analytics and data on all social media platforms to recognize trends and discover what works. Use that information to help you plan future campaigns.

Understand Different Social Platforms and How they Work

Facebook is meant for a different audience than Instagram, which is meant for a different audience than LinkedIn, and so on. If you want to know who is using which platforms, start with Pew Research statistics. Using those stats, you’ll be able to see who visits each website. Instagram, for example, attracts a much younger audience than Facebook. LinkedIn attracts business to business specialists, as well as small business owners looking to network and make a name for themselves.

StratGrow Pro Tip:

Have Fun with Your Social Media Marketing

Try a few of our social media tips and you’ll soon find an entirely new audience at your fingertips. Social media for businesses is relatively new but the key is to be creative, patient, and do lots of planning ahead. If you need help with your social media marketing, website, SEO, or digital marketing campaigns, be sure to get ahold of our expert team here at Strategic Growth Advisors. We’re here when you need us!