Your customers are on social media, are you? If you aren’t creating and growing your social media engagement, you’re missing the chance at a lucrative connection. The social media space offers a rare opportunity to have genuine discussions without needing to clear the “hurdle” of marketing resistance. Simply put, your customers aren’t in a suspicious, closed-off mindset: they’re on social media to chat, research, and engage, which makes it the perfect place for digital marketing.
They’ve Got Questions, You’ve Got Answers
Keeping an active social media profile provides information on your business or products, both directly and indirectly. For customers curious about service providers like you in the Tucson area, it offers a great place to show off positive reviews and answer questions. Everything from hours of operation to service menus can be placed on your social media, as well as interactive questions and answers for all to see. Sure, a website handles this information too, but customers are already on social media – that’s the key difference. When you use a website as your only point of lead generation, you face the challenge of enticing customers to type in your URL and spend time on your site for its own sake.
Showcase Your “Current Self”
Have you moved or expanded your business? Your website may not immediately reflect important changes with your business, but your social media profiles can. With customers “following” and “liking” your page, they’ll get notifications when you make changes, ensuring faster and more reliable connections and conversions. Social media engagement can also help clear up time-sensitive questions, such as “Are you open?” during natural disasters or local street closures.
Go Beyond the Ad
Social media profiles are a great place to show off the layers of your brand. Sure, you do plumbing or landscaping, but you may also offer gardening advice or volunteer on weekends. Social media engagement offers a rare chance to showcase the humanity that differentiates your market offering. You’ll be able to have organic conversations with customers in natural language and nurture those relationships without hard-sell marketing. While this approach does take time and attention, the return on investment goes beyond converting specific customers: it also builds great brand reputation. If you need to nudge your audience a little, it’s also easy to run social media-specific contests and giveaways for your dedicated followers.
As long as it’s not an integral part of your brand, simply avoid discussing politics and religion and your social media presence can only help your overall marketing approach. Today’s savvy consumers like businesses they can research and reach instantly, and that means making yourself as available as possible on social media platforms. Dedicate a specific time period each day or week, or look to a professional service to help you manage your social media engagement, profiles, and posting. The only thing you have to lose are those dozens (or hundreds) of followers that are all ready and willing to buy!