How to Reach Out to New Customers in 2021

Posted on October 15, 2021 by Leamon Crooms

No matter what industry you’re in, you have some potential clients out there who aren’t even aware of your brand or services. These customers may not even know that they have a need for the products and/or services you have to offer. At least, not yet. Still, this doesn’t mean you should overlook this group with your marketing plans. The key is knowing how to reach out to new customers—even when they don’t realize they need you.

By making this audience aware of your brand and what you have to offer, there’s a better chance that your business will be the first one they turn to when they do need your products or services. In this sense, a little proactive marketing now can make all the difference when it comes to your brand’s long-term success!

Figure Out Who Your Target Audience Is

Perhaps the most challenging step in the process of reaching these new potential customers is simply figuring out who they are. After all, it’s hard to develop an effective marketing plan for a buyer segment you don’t understand.

So, where do you begin when it comes to identifying this audience? You’ll need to figure out what works best for your business, but you may have some success with looking at your website’s current visitor demographics and social media demographics. This will give you a better feel for the segments that are most engaged with your brand, as well as the segments that are least engaged.

You may notice, for example, that a particular age group is lacking awareness or interaction with your brand. This could very well help you identify a potential buyer segment that you’ve been missing.

Create a Buyer Persona for That Audience

Once you have a better idea of where your brand awareness is lacking, you’ll want to sit down with your marketing team and create an actual buyer persona for that audience. Specifically, a buyer persona is a fictional representation of somebody in a particular part of your audience. This persona should have:

a name
interests
behavioral traits
demographic details

Once you have a buyer persona for your target audience, you’ll have a much easier time marketing to them effectively.

Discover Unique Ways to Market to Them

More than likely, you’ve already spent a lot of time figuring out ways to market to your current customers. However, you can’t rely on that same marketing plan to reach your new audience of customers who don’t know they need your services. After all, if that approach were effective, you wouldn’t be having this problem in the first place.

Based on the buyer persona you’ve created, and what kind of marketing is most effective for those demographics, it’s time to create a new and unique marketing plan to reach this untapped audience. Not sure where to begin while staying within your desired marketing budget? We’ve got some ideas below.

How to Reach Out to New Customers: Budget-Friendly Ideas

Keep in mind that depending on your audience, not all of these marketing ideas may be suitable. However, these are some potentially very effective marketing techniques that can bring in new clients without breaking your budget.

Hold a Contest or Giveaway

Who doesn’t love a good contest or giveaway? These can be a great way to spread awareness of your brand far beyond your “typical” audience. And you don’t necessarily have to give away free services or other costly/substantial prizes. A discount on a product/service or even recognition on your social media page may be enough to generate buzz and interest, so get creative with it!

Some examples of popular social media contest ideas include:

photo contests
“caption this” contests
random drawings

Whatever you decide to do, consider requiring your participants to “share” your post to enter the contest; this will help spread the word about your brand and generate even more interest!

Start (or Grow) an Email List

Your email list can be one of the most cost-effective marketing tools on your belt, especially when bringing in new clients. Did you know that email marketing has an average return on investment of $38 for every dollar spent?

If you’re not already focusing your marketing dollars and efforts on growing your email list, now is the time to get serious about it.

Try Your Hand at Blogging

Starting (and updating) a business blog can also be a great way to spread your brand awareness while also establishing your company as an authority within the industry. This, in turn, can lead to more conversions of your target audience.

Yes, blogging can be time-consuming, but it can pay off many times over in terms of new customers and improved search engine rankings. Take some time to research the kinds of topics that your target audience is most interested in, and then try to craft some blog posts around those topics. Be sure to share your posts to your social media pages, too, as this will encourage sharing.

Ask Current Clients for Referrals

Referrals from your current customers are among the best tools for bringing in new clients, so don’t hesitate to ask. You could send out emails to existing customers or even reach out directly via phone call or text. You might be surprised at how willing your happy customers are to refer a couple of potential leads to you. Even if they don’t know of anybody who may need your services right now, they’ll be sure to keep you in mind if the opportunity arises later on.

Start Reaching New Customers Today!

Taking your business to the next level means reaching your full potential and a growing customer base. Our team at Strategic Growth Advisors is here to help make that happen. Reach out today to find out more about what we can do for you!

Your Guide on How to Measure Success of a Marketing Plan

Posted on September 29, 2021 by Leamon Crooms

Wondering how to measure success of a marketing plan? If you’ve recently switched from brochures, radio ads, and the like in favor of a digital marketing plan, you’re likely wondering if you made the right choice. Are your efforts improving customer engagement, bringing in more revenues, and helping your company stand out from the competition? The only way to know for sure is by learning how to measure the success of a marketing plan. Thankfully, we’ve got your back. Just use this guide to learn the top ways to measure your success and determine if you’re on the right track.

Look at Key Performance Indicators

To best measure the results achieved with your marketing plan, just keep an eye on the following key performance indicators or KPIs.

Landing Page Traffic

As a top-of-the-funnel KPI, landing page traffic lets you know how many people respond to your marketing efforts. To best review this metric, you’ll want to create a landing page for each campaign in your marketing plan. Then, as your target audience navigates to each of those pages, you get an idea about which campaigns resonate the most.

Physical Leads

The physical leads KPI goes beyond traffic to tell the story of how many customers chose to move onto the next step in engagement. You’ll best capture this data by including a sign-up form for an email, call back, or the like on each landing page. As your visitors submit that form, they go from simply browsing your website to becoming a lead.

Sales Figures

In the end, converting leads to completed sales is the overall goal of all your marketing campaigns. So, to tell if you’re achieving your goal, just take a look at the sales figures for the products and services in question. If your revenues increased alongside your campaign rollouts, then you’re likely on the right track.

Cost Per Lead

You’ll have to wait until the end of your marketing campaign to measure your cost per lead. This figure represents how much you spent to get people to engage with your company in a meaningful way. To figure it out, you’ll need to know how much you spent on the marketing campaign from the strategy phase to completion. Then, divide that figure by the total number of leads your efforts attracted to the company.

Marketing ROI

Marketing return on investment, or ROI, also occurs at the end of the campaign when all your sales figures are final. To calculate this number, subtract the cost of the marketing campaign from the total sales growth in that period. After that, divide that figure by the marketing campaign cost to get your ROI. For example, if you spent $500 on a campaign but made $4,000 in sales, your ROI is 700%.

Key performance indicators work best over time, so record them often and compare your results month after month. By the end of each quarter, you’ll get a clear picture of which marketing campaigns got the best results. Then, you can use that framework to adjust your plan and keep increasing the growth and success of your company.

Put Your Ear to the Ground

When it comes to marketing success, not all things are quantifiable with cold, hard data. How your marketing campaigns make people feel matters, too, as it reflects their connection with your brand. You’ll need to look at these two key areas with each campaign you run to figure that out.

Social Media

Your target audience will undoubtedly share their feelings about your ads, posts, and other marketing elements on your social media pages. So, carefully watch the conversations for bits of info you can use to hone your efforts.

In addition to gauging their feedback, pay attention to whether they tag their friends, share your posts, or ask questions that indicate an interest in your products and services. Don’t forget to engage with your audience, so you can help build their loyalty to your brand even more.

Reviews

Reviews let you know where your company excels in pleasing your customers and where you can stand to do a bit better. Although most reviews revolve around the product or service itself, many customers will share what inspired them to make the purchase. As you come across that info, you can quickly tell which campaigns had the most significant impact on their buying decision.

To get the most out of their feedback, invite your customers to put their reviews right on your website. Beyond that, watch your social media accounts along with major review sites, like Yelp and TripAdvisor, to glean helpful info from a variety of sources.

Explore all the customer chatter alongside your KPIs for a well-rounded look at how well your campaigns hit the mark. Take note of any areas that your target audience didn’t find appealing and find a way to avoid that approach in the future. Over time, you’ll create campaigns that speak to your customers’ needs while strengthening their loyalty to your brand.

Want to Know More About How to Measure Success of a Marketing Plan?

As you learn how to measure the success of a marketing plan, you can better gauge your efforts and make adjustments to your approach. If that all seems far too overwhelming, we have great news – You don’t have to go at it alone. You just have to hire a marketing agency to help you out.

Our team at Strategic Growth Advisors is always here to help you create winning marketing plans and measure their success every step of the way. If that sounds like just what you need, reach out to our team today at 800-721-4953 or by filling out our online form. Upon speaking to our team, you can sign up for our consulting services or simply let us handle your marketing from start to finish.

How to Use Classic Marketing Ideas to Increase Leads

Posted on September 6, 2021January 20, 2022 by Leamon Crooms

Looking for original marketing ideas to boost leads? While most of your efforts should remain digital, old-school marketing tactics still have a lot of merit for small businesses.

As much time as we spend in the digital world, it’s easy to forget that there’s an offline world, too. Not every marketing tactic needs to be online. Instead of focusing all your energy on increasing conversion rates, building social media campaigns, or attempting to create the latest viral video, consider original marketing ideas and techniques that have worked for decades. If you’re wondering how to increase leads, these original marketing ideas can help.

Branded Promotional Items

If you’ve ever attended a trade show or convention, you probably came away with a bag full of pens, jump drives, water bottles, and other trinkets bearing the name of companies that want your business. While rather ubiquitous these days, branded giveaways are a cost-effective way to see a significant marketing return. Your business’s name gets in front of potentially thousands of people and serves as a top-of-mind reminder of your product or service. And if you’re lucky, your branded promo item will become coveted by potential customers in the vertical you serve.

Direct Mail

When you send an email campaign, you can’t be sure your intended target sees the message. Emails can get lost in spam filters or stuffed into promotional folders, never to reach your lead’s eyes. That’s what makes direct mail messages a good alternative. When someone retrieves a well-designed postcard in their mailbox, rest assured they will glance at it. If your lead magnet (or offer) piques their interest, they’ll visit your website and offer up their email address or phone number.

Pro Tip: Including a coupon or discount on a direct mail piece will prompt leads to visit your website or storefront.

Loyalty Cards

People tend to complete something once they’ve started it, especially if there’s a reward at the end. That’s what makes loyalty cards so enticing for small businesses. You may think of loyalty cards in the context of ice cream parlors or sandwich shops that give you a free treat or discount once the card is filled. But loyalty cards can be used at any number of small businesses. Nail salons, cleaning services, auto mechanics, and others can use this low-cost strategy to keep customers coming back.

Radio Spots

As more and more people watch streaming content or use a DVR to zip through commercials, TV ads just aren’t as effective. They’re expensive, too. Production costs and the actual ad buy can easily account for a small business’s annual advertising budget. That’s what’s makes radio an attractive option. People still listen to the radio in their cars, and radio spots are generally fairly cheap to produce. A creative jingle will help you gain brand identity and set your small business apart from the competition.

Word of Mouth

Have you ever heard of “teleconferenced peer influence groups?” The phrase was coined by a psychologist in the 1970s who used physician focus groups to discuss pharmaceutical products. Essentially, the psychologist observed how one or two physicians could sway skeptics by discussing the positive outcomes they had experienced after prescribing a medication to their patients. So “teleconferenced peer-influenced groups” is just a fancy way to say word-of-mouth advertising that influences others’ opinions of a product. Today, the phenomenon holds true. More than 90 percent of people say they trust friends’ recommendations and nearly three-fourths of people say word-of-mouth is a critical part of their purchasing decisions.

You can influence your customers’ willingness to talking positively about your business by doing two things: providing good service and offering referral incentives. Giving existing customers rewards for sending new clients to your business is a great way to increase leads.

Looking for More Original Marketing Ideas? Contact Us Today

If you’re wondering how to increase leads, get in touch with Strategic Growth Advisors today. We are experts at digital marketing in Arizona and look forward to working with you. During a consultation, we’ll discuss ways to help improve your digital presence and offer insights into other old-school ways to increase leads.

How Newsletter Marketing and Direct Email Spur Shopping Performance

Posted on July 27, 2021January 20, 2022 by Leamon Crooms

With technology at a shopper’s fingertips, companies search for new ways to promote products and services. Positive business interactions produce positive sales. Yet, how do you tell a customer that your company even exists? Also, once a customer knows of your existence, how do you make them return to your company? Email and newsletter marketing offers critical solutions to attract and retain customers.

What is Email and Newsletter Marketing?

Direct marketing through email involves sending messages directly to a targeted customer pool. The messages may focus on different verticals such as offering product promotions, informing customers of new products, or providing customer rewards. You may also use emails to follow up on recent sales transactions or perform customer surveys. Email marketing builds a relationship with a customer to create company loyalty.

Newsletter marketing focuses more on relaying important information to the customer. A newsletter may inform them of company news, upcoming conferences, or upcoming products. It may also provide helpful tips or advice. Think of a newsletter much like a newspaper that offers a softer sales approach. You want to provide information in easily digestible, bite-sized chunks.

Benefits of Email Marketing

Email is versatile. You may use it in numerous ways. If a shopper abandons their shopping cart, your company can send an automated message to remind them about their items. After purchase, an email may inform them of a special offer or discount for their next purchase. It also allows you to run sweepstakes and contests.

Another advantage is that customers may sign up at any point. You may offer an email sign-up button after the customer makes a purchase or completes a survey. They may also sign up to receive emails when creating an account. You may have a sign-up button somewhere on your site.

Lastly, emails allow customers to read them at their convenience. If customers do not feel rushed, they may be more positively inclined to interact with the email and make additional purchases.

Benefits of a Newsletter

Newsletters are more customer-oriented. They focus on the topics that customers are most interested in.

They don’t focus entirely on the hard sale. Instead, it will feature engaging news that encourages people to keep reading. Then it may offer a small free-standing insert that features promotions and deals. With people already invested in the news value of the newsletter, they are more receptive to continue reading the promotion.

You may set up newsletters to be sent out weekly, bi-weekly, or monthly. They are designed to limit customer churn by engaging existing customers. You can opt for printed newsletters, email newsletters, or both to retain a loyal customer base.

Considerations for Email and Newsletter Marketing

When marketing your company with emails and newsletters, a top consideration is to have similar promotions through all channels. You don’t want to offer a 15% promotion on social media, a 5% email promotion, and a 10% promotion in the newsletter. You want a consistent message throughout each method of communication.

Another thing to keep in mind is to make it easy for customers to sign up for both. Place sign-up buttons, tabs, and forms where a customer will see them. You may combine both email and newsletters under one opt-in button. Yet keep in mind that some people may only want one or the other if both are sent electronically to their in-boxes. So, separating them in this instance may provide customers with better options without getting repeated information.

You also want to encourage customers to share the emails or newsletters. An extra discount on a subsequent purchase may lead to repeat sales from existing customers if they refer someone over with a newsletter or email.

There are many ways to market your company to customers. Newsletters and email campaigns are additional avenues that could help build a loyal customer following.

Design Rush’s Top Tucson Web Design  Companies

Posted on March 25, 2021 by Leamon Crooms

For years, DesignRush has proudly served as a trusted guide, helping brands connect with the best professional agencies that they need to generate the results that they deserve. Since its inception, BrandRush has always analyzed and ranked hundreds of different agencies all in an effort to connect users with the web design companies and digital marketing experts to take their messaging to the widest audience possible.

The industry-savvy experts at DesignRush also compile ongoing rankings of the best web design companies in specific areas, all to help as many organizations as possible find the best collaborator for their business. That’s a big part of the reason why the team at StratGrow are proud to announce that DesignRush has selected them as one of the top digital marketing Arizona providers operating in Tucson and the surrounding areas.

DesignRush and StratGrow: A Perfect Pairing

Part of the reason why this ranking is so important is because since its inception, StratGrow has always seen itself as more than just another web design Arizona provider. We’re a true growth agency in every sense of the term – one that helps clients who are seeking to aggressively grow revenues and profits succeed on the largest scale possible. business partner in every sense of the term – one that is every bit as devoted to the success of our clients as they are. Every last member of the StratGrow team has decades of combined experience between them, having successfully operated, grown, bought, and even sold companies.

That’s also a reason why we’re able to see the “bigger picture” that most other providers miss. If you truly want to grow aggressively, you need to think about more than just visually pleasing website design. You also need to account for factors like SEO, social media, digital content, and much, much more. Lucky for our customers, we’re experts in the field and can help expand their reach, build their brands and attract more customers than ever – all at the exact same time.

Given the fact that the team at DesignRush are experts in the field themselves, being named as one of the Top Tucson Web Design Companies is a true honor. It’s also a sign that Stratgrow’s care, commitment, and attention-to-detail have been more than worth the effort to this point – and that is the type of progress that shows absolutely no signs of slowing down anytime soon.

About Leamon Crooms

Leamon Crooms is the CEO and Founder of Strategic Growth Advisors, LLC. Since originally opening their doors in 2003, Crooms and his team have been proud of the way they’ve been able to disrupt traditional marketing at every opportunity by developing and implementing far more effective solutions for their clients in the fast-paced digital world that we’re now living in. Prior to founding Strategic Growth Advisors, Crooms’ long and storied career saw him lend his expertise to such organizations as Wells Fargo Bank as a retail and commercial banker and Providence Service Corporation as their Chief Strategy Officer in charge of all M&A activities.

What is Social Media? Why Is It Beneficial to Marketing?

Posted on March 17, 2021 by Leamon Crooms

Social media is such a complicated concept these days. With new apps springing up constantly and well-known apps stealing headlines, it’s overwhelming to really sit down and tease out what you need to know. Before you get too overwhelmed, we’ll look at the basics of social media, what it is, and why it’s so helpful for marketers.

What Is Social Media?

You can think of social media as content creation on a widely accessible platform. This content is ultimately posted to drive engagement and encourage sharing. So this might refer to a teenager sharing photos of a vacation to her friends or a company posting a new product demonstration.

Part of the reason why social media has been complex for many marketers to master is that options are endless. Not only do strategies have to change based on the customers you serve and the industry you’re in, but also the kind of platform you’re using. LinkedIn users might want longer content, while Facebook users want videos. Instagram users click off immediately if your photos aren’t perfect.

The Power of Viral Content

Every marketer wants their content to go viral, even if they know they’re up against the stiff competition. The good news is that the numbers are in your favor. Facebook has 1.6 billion users alone, or close to one in every four people on the planet.

If you don’t feel like you fit in on Facebook, there are 200 other platforms to consider. Some marketers will find that they only need their content to go viral within a small community. Their demographic may not be millions of people, but they have a strong base and enough brand recognition to make an impact.

A smaller or specialty platform can be precisely what you need to branch out and make your mark. This way, you don’t be swallowed up in the noise of the big names.

What Is It So Beneficial to Marketing?

The truth of the matter is that social media isn’t always beneficial to marketing. Without the right approach, your brand can get lost. You even run the risk of alienating the very customer you were trying to attract.

Used correctly, though, you’re engaging with customers instead of talking to them. You’re asking them to get involved in the conversation so they have a stronger connection to the product or service you offer. In a world of start-ups and powerhouses alike all trying to compete for attention, it’s easy to lose sight of what real loyalty looks like.

When a customer chooses your company based on your values rather than price or celebrity endorsement, the purchase becomes more meaningful on both sides of the equation. This kind of engagement is what social media marketing is ultimately trying to foster.

How to Get Started on Social Media

We recommend getting started on the most well-known platforms, at least at first. Yes, you can have more success on niche social media, but you should at least establish yourself on Facebook and Twitter before you think about moving on.

Your next step is to think about content and how you want to present that content to your audience. A TikTok post will be largely video-focused, but you can still introduce your company with words. Whether it’s a tweet on Twitter or a pin on Pinterest, you should have a focus behind anything that you post.

Context and Content

The context behind your content is said to be more important than the actual content. Twitter is known as a microblogging platform in that you’re limited to how much you can say. If you try to treat it like a regular blog, though, you’ll end up losing your audience quickly.

Hashtags can actually be a great way to jump in on trending topics, particularly if you’re in an industry that depends on the news to drive your business. For instance, financial companies can tag their content with the latest market news (e.g., #DOWFAIL, etc.) to promote interest in the business.

The Currency of Social Media

Shares are known as currency in social media because it’s the metric of your content. Are people interested in what your company has to say? Do they want to share it with a friend? Click-throughs are great; there’s no doubt about that. However, shares are a real way for you to understand your engagement on a deeper level.

Marketing Trends to Know

The most important thing to know about social media trends is that they can change at any time. This is frustrating to marketers who don’t have endless hours in a day to get their questions answered.

On a basic level, though, consider the effect of ad spends as a serious trend. Now that so many people are on these platforms, it’s encouraged companies to pay to promote. This has made it difficult for companies to grow organically.

This is not to say that you can’t grow your following without sponsoring a page for cash upfront, only that it’s less likely you’ll be able to now as opposed to 10 years ago.

Another trend is that technology is making it easier to merge different channels. For instance, you might have an e-commerce store that sends out reminders to customers who didn’t complete a purchase. Instead of sending that communication through email, you can instead use Facebook Messenger as a different or additional method. There’s also a merging of different kinds of marketing tools. For instance, MailChimp users can create Facebook ads from their MailChimp accounts.

Taking the Cake

There is a certain degree of experimentation across social media. However, there are ways that you can cut down on the time (and money) you spend trying to perfect your strategy. Stratgrow has helped countless companies refine their approach and improve their reach. We always aim for the quality of followers, not quantity. To get more people on board with your brand, contact us today to learn more about what we can do.

The Importance Of Figuring Out Who Your Target Market Is

Posted on October 22, 2019 by Leamon Crooms

Imagine for a moment that you are selling a local food product in Tucson, and only have a certain number of samples to hand out to potential customers for the day. You distribute them freely, and just half of the people who try those samples end up buying from you. Now imagine you had a superpower that magically showed you which individuals were allergic to one of your ingredients, or disliked the type of product you’re offering. You would then be able to hand “their” samples to people that would like the product. Suddenly, the amount of product you sell increases substantially.

It’s the same product, the same number of samples, and the same style of marketing. The only difference is that “superpower” you put into action. That’s what researching and discovering a target market can do for small businesses.

Every Dollar Counts

While your marketing reach may be broad at some points, e-commerce, in particular, has been trending towards a more customized approach. With so many options readily available at your fingertips, the importance of determining your target audience is abundantly clear. When you know who is likely to buy from you, there is room to avoid wasting marketing spend on ads that fall flat on non-interested parties. Small business owners can instead focus on digital marketing created to engage and succeed. No matter what your marketing plan may be, you should always be aware of ROI (return on investment). It’s relevant for each ad placement you select or social media campaign you create.

Some problems that may arise with using a marketing strategy that’s too broad is that it:

Is statistically likely to have a higher failure rate, requiring greater spending for the same amount of sales.
Makes retargeting efforts expensive and potentially even impossible.
Requires investment in platforms and creative work (graphics, content, etc.) that may be ineffective.
Risks muddling brand identity, doing long-lasting harm to future targeting, and brand recognition.

Informing and Enticing

Content, particularly blogs and articles, is an excellent way for a company to capture the interest of potential customers. Certain content, such as instructions, about us pages, and new product launches are a necessity. Yet they could still benefit from targeted search engine optimization (SEO). This proven process incorporates words and phrases that a customer is likely to search for, in an easy-to-read way. For our imaginary Tucson-based food company, a blog about their new and improved keto-friendly formula might include phrases like “keto food manufacturer in Arizona” or “Tucson keto food manufacturer” to help connect them to their demographically targeted customers.

How Do I Target the Right Demographic?

If you’re anxious to put these methods into action for your own business but aren’t sure where to start, the first step is partnering with a pro. StratGrow can help accelerate your sales growth through smart marketing research and target audience implementation. By working with us to discover your target market, ad language, and tone, you’ll obtain the peace of mind that your marketing budget is always spent wisely. Additionally, you’ll be able to determine which social media platforms are worth your time and energy, and which have the most efficient ROI. The end result is a streamlined approach to speaking with your customers, and sales numbers that tell you yes, you’re on the right track.

Use Digital Marketing to Power Your Unstoppable Business

Posted on September 10, 2019 by Leamon Crooms

If your small to mid-sized business is not doing digital marketing, you may be missing out on perhaps the most effective way to grow a company today. Digital marketing is critical, and we suggest that businesses employ at least a few digital marketing efforts in order to remain competitive and become an unstoppable force. You don’t need to be a marketing or computer guru to get your Tucson or Phoenix business involved in digital marketing. It will help, however, if you have a basic understanding of the tactics and strategies available to you to ignite your business growth.

Search Engine Optimization (SEO)

The higher your business shows up on search engine results pages when consumers are looking for your type of business, the easier it is for them to find you, and become a customer. The key to these high organic listings is search engine optimization or SEO. This involves using proven and effective strategies to make sure your website is structured correctly and contains the keywords and phrases necessary to achieve these higher listings. SEO is more important than ever with the use of verbal searches and mobile localized searches. Even phrases as simple as “Tucson business” can help you achieve higher rankings for your target area.

Social Media

Social media can be used for more than fun puppy pictures and videos. Social media platforms like LinkedIn, Instagram, Facebook, and others are excellent business marketing tools. They can help you reach out to potential consumers digitally, creating awareness of your business and your latest promotions. A social media presence also creates a relationship with potential customers and makes you more accessible when people have questions or a need for your product or services.

Digital Marketing Campaigns

We’ve all seen those online ads that seem to anticipate our needs. This is an example of a digital marketing campaign. Getting your ads seen by more people most likely to do business with you is the goal. A well-planned and executed digital campaign can accomplish this task for you.

Landing Pages

Rather than sending prospects to the home page of your website where they may lose their way, a landing page makes connecting with consumers more straightforward and direct. Whereas your website serves as a brochure for your business, a landing page usually has a single mission in mind, which is to get visitors to take the next step. That step may be to make a purchase or to sign up to become part of your digital marketing list. A landing page can be a handy tool for any digital marketing campaign.

Downloads

Downloads are a terrific way to build up your digital marketing email list. Offer something of value. Your landing page will entice consumers to download what you are offering, provide their email address, and become connected with you. The download could be a free e-book, a list of tips and tricks related to your business, or even a newsletter.

Content Marketing

One of the most effective ways to market to Tucson and Phoenix consumers is by providing timely, valuable, and actionable content. Content marketing achieves several goals like helping with SEO, getting your business in front of consumers, and positioning you as an expert in your business segment. When you provide knowledgeable content, you start building relationships with prospective customers, which leads more customers to make a purchase.

Get Started Today With Your Digital Marketing

The challenge for many small to medium Tucson and Phoenix area businesses is finding the time and assistance to implement and manage the above strategies. This is where Strategic Growth Advisors can help. We specialize in assisting companies in our region position themselves for remarkable growth through digital marketing. We invite you to tap into this vibrant digital market and become an unstoppable business! Contact us today to find out how we can help!

Marketing Online: Reaching Both Millennials and Baby Boomers

Posted on April 30, 2019 by Leamon Crooms

They’re the two biggest generations in our lifetime — in fact, millennials just passed baby boomers as the largest living generation, according to The Washington Post. These groups are too big to ignore when it comes to your digital marketing strategy. Generational marketing is one way to reach specific prospects and buyers — but can you market to both at the same time? While the same ads and social media platforms won’t work for both groups, you can take steps to consolidate your efforts and make parts of your strategy work twice as hard to reach both millennials and baby boomers.

Optimize your Website for Everyone

Your online marketing strategy has one primary goal, which is getting prospects to your site and into your sales funnel. A great website will convert your visitors into buyers, no matter where they came from. Create a site for lead generation that features your branding, is fully optimized for mobile and has a high level of readability — and both generations will be happy to engage and interact with your brand.

Use Separate Landing Pages

You can have multiple landing pages designed to appeal to different customers, so try creating one that reaches baby boomers and another that resonates with millennials. This is simply a matter of making some adjustments to copy and images that will appeal to each targeted group. Direct your prospects to the right landing page based on the social media ad or other digital marketing channel they have come from.

Find Common Ground for Both Targeted Groups

It’s no secret that millennials love video content, but baby boomers respond to video and images, too. Use this popular medium to capture the attention of both groups and your content will work harder for you. Use a single video for both groups or tweak the script and images slightly to appeal to each generation in separate content.

Segment your Email List

When it comes to email marketing, you can filter and segment your email list by location, past purchases, open rates and more. Try designating email lists by generation to help ensure you get the right offers in front of the right group of prospective customers or clients. This way, you’ll be able to target your best audience for your products or services.

Focus on Connections

Studies reveal that a whopping 84% of tech savvy millennials don’t trust advertisements. It’s just a matter of time before prospective customers and clients from the baby boomer older generation grow weary of ads, as well. Focus your efforts on forging relationships online, engaging on preferred social media platforms, and making a personal connection with folks. Don’t focus on running easily ignored ads and avoiding the comments and interactions.

Social Media isn’t One-Size-Fits-All

These distinctly different target groups have opposing preferences when it comes to social media. Millennials tend to use Snapchat, Instagram and other visual channels on mobile devices the most — while older generations and baby boomers prefer Facebook and LinkedIn. Make sure to stay up-to-date with which platforms are most popular with each generation as you design content for your digital media.

Generating Targeted Marketing Content

Generational marketing can have a significant impact on your success and your conversion rates, whether you are targeting millennials, baby boomers or both. Taking the time to design a plan that reaches both of these huge groups will allow you to scale your online marketing efforts in the right direction for success. Not sure how to reach one group or the other? We can help! Be sure to reach out to our StratGrow team to see true results with our help.

5 Ways to Use Social Media Marketing to Increase Your Business Profits

Posted on April 15, 2019 by Leamon Crooms

Your business must have a social media marketing presence to be effective, but you can use your social media accounts for far more than just engagement. Used correctly, your social media channels can help increase sales, drive revenues, and improve the organic reach of your business. Here are our top methods of leveraging social media marketing for sales and revenue:

Drive Social Media Traffic to your Main Site

While entertainment, engagement and relationships are the focal point of your social media strategy, you should also be using your social media channels to drive traffic to your main website. Your site is your primary selling tool—sending traffic from social media to a specific landing page designed with conversions in mind can help move prospects into and through your sales funnel. Tracking the posts that drive the most traffic to your websites also allows you to see which pieces resonate best with your target audience. Set these posts (or ones like them) to automatically enter your social feeds, even if you are not available to post.

Post to Social Media Consistently

Both your posting frequency and variety can contribute to your growth and sales success. If your accounts aren’t current, you post outdated information, or are just languishing, you can’t rely on that content to refer users to your site. No referrals means no leads for your sales team—and no sales for you. Make sure your social sites are optimized and updated with new content regularly to leverage them for sales.

Run Social Media Only Campaigns

Make select sales open to your followers only or try offering select social followers the first chance to buy your latest items. This is an effective strategy if you sell to consumers and have one strong social media platform and hope to develop another. Letting your Facebook followers know there’s a special deal available only on your Instagram page will drive traffic to your page and some of them will certainly take advantage of the social media campaign as an active user.

Promote your Opt-In

If you have a tempting opt-in for your email newsletter, make sure you promote it regularly on your social channels. Every person that opts in will enter your sales funnel and move one step closer to actually making a purchase. Change your opt-in reward regularly to offer new content and fresh opportunities for your followers, which will increase brand awareness.

Use Social Media as a Customer Service Opportunity

Social media can boost your profits in more ways than one. If you’re accessible, customers can easily reach out to you with concerns. Handle these well and you’ll not only prevent the loss of a valuable account, you’ll show other followers how well you handle complaints and requests. Losing a customer or prospect can chip away at your profits, but savvy use of social media for your Tucson business can prevent losses and safeguard your revenues.

Your social media sites serve you best when they are part of a digital marketing strategy that incorporates all of your marketing efforts and is tailored to match your chosen audience. Contact us to learn more about creating a social media marketing strategy that will appeal to your target prospects, assist you in making the most of your existing social channels, and increase your profits.

The Best Social Media Practices for Your Business

Posted on March 18, 2019 by Leamon Crooms

Is it time to stop winging your social media? Time to see some real results? Your Instagram, Facebook, Twitter and other social media outlets can serve as a very effective part of your digital marketing strategy. One which saves you time and money and focuses your efforts on a targeted audience 24 hours a day, 7 days a week.

In a recent survey of digital businesses, 64% of respondents said that the decline in organic reach online was a huge challenge for their business, moving forward. In order to keep up, many of these companies have had to increase their online ad budgets in order to reach the same number of people online.

This method, however, isn’t necessarily the way to go. Paid advertisements on websites can definitely help increase reach and brand awareness as the number of posts and content increase on the web, but it’s more important to stay up-to-date. To learn current social media algorithms, how to best target your content, and get it in front of your ideal audience. Here are a few best practices to consider when doing social media for business in 2019:

Use Social Media for Real-Time Responses

When someone comments on your content, these prospective customers expect quick responses to queries. A Millward Brown study commissioned by Lithium states that 53 percent of Twitter clients expect that a response will arrive in less than 60 minutes. If a client has a complaint, the number goes up to 72 percent!

StratGrow Pro Tip: Have someone monitoring your social media platforms for messages, comments, reviews, and more. With the right help and automation, you can drastically cut down your average response time on social media and create a personal connection.

Get Complete Buy-in From Your Organization

In order to really create a viable social media presence and digital marketing plan, it’s important to have buy-in from all of your decision-makers in the business. If your CFO believes in paid ads, but your CEO believes in organic traffic and real-time responses, much of your team won’t have the patience for an organic marketing strategy if they believe funds will do the trick rather than content and management. Organic marketing strategies tend to take longer but cost less overall.

StratGrow Pro Tip: Ensure that your entire marketing team is on the same page. Share recent articles regarding best practices for social media from entrepreneurial publications such as Forbes Magazine.

Dive Deeper into the Analytics and Data

Gartner finds that only 1% of companies who use Instagram Stories and similar social media tools do a deep dive into the insights, analytics and data! What a waste of precious marketing results! As it turns out, the further you go into that data, the more you’ll know about what works. This also makes social media marketing more fun overall!

By digging a little deeper, no longer will you have to guess what the next marketing campaign should be – oftentimes you’ll get the best ideas from a Facebook conversation or an Instagram comment thread.

StratGrow Pro Tip: Take the time to look through analytics and data on all social media platforms to recognize trends and discover what works. Use that information to help you plan future campaigns.

Understand Different Social Platforms and How they Work

Facebook is meant for a different audience than Instagram, which is meant for a different audience than LinkedIn, and so on. If you want to know who is using which platforms, start with Pew Research statistics. Using those stats, you’ll be able to see who visits each website. Instagram, for example, attracts a much younger audience than Facebook. LinkedIn attracts business to business specialists, as well as small business owners looking to network and make a name for themselves.

StratGrow Pro Tip:

Have Fun with Your Social Media Marketing

Try a few of our social media tips and you’ll soon find an entirely new audience at your fingertips. Social media for businesses is relatively new but the key is to be creative, patient, and do lots of planning ahead. If you need help with your social media marketing, website, SEO, or digital marketing campaigns, be sure to get ahold of our expert team here at Strategic Growth Advisors. We’re here when you need us!

Tag: marketing