How to Build a Social Media Strategy: 7 Steps to Get Started

These days, businesses of all sizes are taking advantage of social media platforms like Facebook, Twitter, and Instagram to spread awareness of their brands and boost customer engagement. However, just having your business on social media doesn’t mean a whole lot if you don’t also have a great social media marketing plan in place. 

By having a better understanding of why social media marketing is so important and how to build a social media strategy, you can make the best use of your brand’s social media profiles and take your business to new levels of success. 

The Importance of a Great Social Media Strategy 

So, why is social media marketing so important, anyway? Consider, for a moment, the simple fact that billions of people are active on social media daily. This means that your potential reach is, well, the majority of the globe when you utilize social media to your full advantage. 

Likewise, when you have a great social media strategy in place, you’ll be able to: 

  • grow your number of followers (and potential customers) 
  • spread awareness of your brand 
  • increase traffic to your website 
  • boost your search engine rankings 
  • improve your conversion rates 

And, of course, social media platforms provide your brand with a unique opportunity to communicate and build relationships with your audience in a way that other forms of marketing simply don’t. 

How to Build a Social Media Strategy

Not sure where to begin when it comes to developing your own social media strategy? By following these simple steps, you’ll be well on your way to success. 

1. Define Your Goals and Objectives

Start by thinking about what you’d like to get out of your social media marketing plan. Depending on the size of your business, it may also be helpful to consult with others for input on this. Without specific goals and objectives, it can be difficult to start building your social media strategy. 

What are some common goals and objectives to consider? Think about these: 

  • gaining new followers 
  • improving conversion rates 
  • building your brand reputation 

Make sure to start with smaller, achievable goals; for example, you might set a goal to reach 1,000 followers in the first year rather than 100,000 followers. 

2. Know Your Audience

Next, it’s time to set aside some time and resources to get to know your target audience. Even if you think you know everything there is to know about your ideal customer, you don’t know anything until you’ve conducted some specific research. 

By having a better idea of who your audience is and what they’re interested in, you’ll be able to more confidently craft social media content that will interest and engage them. Likewise, knowing some demographics about your target audience can give you a better idea of which social media platforms they’re most likely to be using. For example, did you know that millennials are more likely to use Instagram and TikTok than Facebook? 

3. Size Up Your Competition

No matter what industry you’re in, there’s a pretty good chance that you have competitors on social media. There’s absolutely nothing wrong with checking out your competition’s social media pages to get a better feel for what they’re doing and how they’re interacting with their audience. Obviously, you don’t want to copy their strategies, but just checking out their pages can help you figure out what kinds of tactics you may want to implement on your own social media profiles (and which ones you may want to avoid altogether). 

successful social media strategy

4. Choose the Right Platforms

You’ll also want to make sure you’re marketing on the right social media platforms based on your audience research. After all, you could be missing the mark entirely if you’re pouring your time and resources into marketing on Facebook if the majority of your target audience is using Instagram instead. 

Once you’ve narrowed down a few of the best social media platforms based on your audience, it’s time to create and build up those profiles. 

5. Craft and Post Engaging Content

At the end of the day, your content will be the most important aspect of your social media strategy. Not only do you need to be posting regularly on your brand’s social media pages, but you need to make sure your content is engaging, interesting, and share-worthy for your audience. Depending on the specific social media platforms you’re using, you might consider posts with lots of images or videos to draw people in. It can also be useful to ask for feedback or to even hold social media contests as a means of keeping your audience engaged. 

Many brands also rely on a social media calendar to ensure they have interesting content to post regularly. Specifically, a social media calendar lays out exactly what you will post each day; there is even software that will handle posting on your behalf so you can set it and forget it! 

6. Interact With Your Followers

Another important thing you can do to optimize your social media strategy is to interact with your followers as much as possible. This means inviting them to share their input/stories on your posts and taking the time to respond to comments and questions both in your inbox and on your posts. A little engagement can go a long way in building a sense of community and boosting your reputation! 

7. Revisit and Refine Your Strategy

On occasion, take time to reflect on how well your social media strategy is helping you achieve your original goals and objectives. Ideally, you’ll have specific metrics and reports to help you gauge this. From there, take time to refine your strategy as needed until you achieve your goals. 

Get Help From Our Team of Marketing Professionals 

Are you still feeling overwhelmed by the task of developing a social media strategy for your brand? Our team at Strategic Growth Advisors has you covered. Contact us today to find out more! 

Use Digital Marketing to Power Your Unstoppable Business

If your small to mid-sized business is not doing digital marketing, you may be missing out on perhaps the most effective way to grow a company today. Digital marketing is critical, and we suggest that businesses employ at least a few digital marketing efforts in order to remain competitive and become an unstoppable force. You don’t need to be a marketing or computer guru to get your Tucson or Phoenix business involved in digital marketing. It will help, however, if you have a basic understanding of the tactics and strategies available to you to ignite your business growth.

Search Engine Optimization (SEO)

The higher your business shows up on search engine results pages when consumers are looking for your type of business, the easier it is for them to find you, and become a customer. The key to these high organic listings is search engine optimization or SEO. This involves using proven and effective strategies to make sure your website is structured correctly and contains the keywords and phrases necessary to achieve these higher listings. SEO is more important than ever with the use of verbal searches and mobile localized searches. Even phrases as simple as “Tucson business” can help you achieve higher rankings for your target area.

Social MediaA group of people using their cellphones to be on social media

Social media can be used for more than fun puppy pictures and videos. Social media platforms like LinkedIn, Instagram, Facebook, and others are excellent business marketing tools. They can help you reach out to potential consumers digitally, creating awareness of your business and your latest promotions. A social media presence also creates a relationship with potential customers and makes you more accessible when people have questions or a need for your product or services.

Digital Marketing Campaigns

We’ve all seen those online ads that seem to anticipate our needs. This is an example of a digital marketing campaign. Getting your ads seen by more people most likely to do business with you is the goal. A well-planned and executed digital campaign can accomplish this task for you.

Landing Pages

Rather than sending prospects to the home page of your website where they may lose their way, a landing page makes connecting with consumers more straightforward and direct. Whereas your website serves as a brochure for your business, a landing page usually has a single mission in mind, which is to get visitors to take the next step. That step may be to make a purchase or to sign up to become part of your digital marketing list. A landing page can be a handy tool for any digital marketing campaign.


Downloads are a terrific way to build up your digital marketing email list. Offer something of value. Your landing page will entice consumers to download what you are offering, provide their email address, and become connected with you. The download could be a free e-book, a list of tips and tricks related to your business, or even a newsletter.

Content MarketingLaptop on a desk with 3D figures coming out such as a rocket ship, clouds and the word "Content."

One of the most effective ways to market to Tucson and Phoenix consumers is by providing timely, valuable, and actionable content. Content marketing achieves several goals like helping with SEO, getting your business in front of consumers, and positioning you as an expert in your business segment. When you provide knowledgeable content, you start building relationships with prospective customers, which leads more customers to make a purchase.

Get Started Today With Your Digital Marketing

The challenge for many small to medium Tucson and Phoenix area businesses is finding the time and assistance to implement and manage the above strategies. This is where Strategic Growth Advisors can help. We specialize in assisting companies in our region position themselves for remarkable growth through digital marketing. We invite you to tap into this vibrant digital market and become an unstoppable business! Contact us today to find out how we can help!

The Importance of Using Landing Pages in your Digital Marketing Strategy

Landing pages can significantly increase your conversion rate, making them one of the most important parts of any digital marketing campaign. Understanding the role landing pages play in your sales funnel and how they work is essential if you want to make the most of this high-converting tool.

What is a Landing Page?

A landing page is a single web page that has a sole purpose—to get visitors to take an action and click a link. You may have one or more of these converting sales tools out there at a time, picking up leads for you. Most brands find that one page for each form of traffic provides the best results. Each of your traffic sources, including PPC, email campaigns, social pages and organic content should lead to a dedicated landing page tailored to match the offer the prospect responded to. Landing pages help give visitors a reason to buy and result in higher conversion rates than traffic sources alone.

How Can Landing Pages Help My Brand?the word "Branding" cut out of yellow paper

Creating a landing page that meets the expectations of the visitor who just clicked through helps to build both authority and trust for your brand (provided the page delivers as promised). An optimized landing page will be easy for the viewer to navigate and have a single option to choose from. With an optimized page that delivers as promised, you’ll find a significant improvement in conversions over your core, standard website.

Landing Pages Boost Email Marketing Conversions

If you are already maintaining a healthy subscriber list and seeing prospective customers open your emails, creating a dedicated landing page for each offer or promotion ensures that those “opens” turn into purchases. Leading a prospective customer who responded to a specific offer to your regular website can be confusing for the potential customer, not to mention overwhelming. Offering too many choices may actually decrease your conversions. People may become distracted by other details or items and could easily forget why they clicked your link in the first place—or worse, they may navigate away from your site entirely. Landing pages for specific campaigns keep prospects focused and ensure they see the offer they responded to when they arrive on a website.

Social Networks and Landing Pages

Creating landing pages for the products or services you’re advertising or showcasing on your social networks makes it easy for visitors to become buyers. They’ll find an optimized, detailed page for the offer they responded to when you use a sound landing page strategy for your digital marketing.

Landing Pages Increase Conversions

Man drawing exponential curve with the words Conversion Rate on top

Providing your prospects with more detailed information about the item or offer they responded to creates an easy way to move forward and will increase your conversion rate, which will increase your revenue. The easiest way to measure the effectiveness of a landing page for your brand is to test one out for yourself. Create a landing page specifically for traffic coming from search engines—then use the same ad to lead that traffic to your home page and compare the results. If your business is like most, you will see a significant difference in the conversion data between the two methods.

Get Help with Landing Pages and Other Digital Marketing Campaigns

Landing pages are an essential part of your digital marketing strategy, but they only perform well if they are easy to read, well-optimized and designed with conversions in mind. Let our team help you set up a high-converting page that gets results! Our expert team will help you quickly see what this powerful tool can do for your brand.