Digital Marketing: The Key to Improving Business in Slow Seasons

Posted on July 25, 2019 by Leamon Crooms

Unless you run an ice cream shop or repair air conditioners, chances are summer is a slower-than-usual season for your Tucson business. Not only is it tougher to make conversions or “close the deal” on sales, but it can also be difficult to connect with new prospects too. That’s why we think that the slow season is the ideal time to focus on digital marketing.

Why Digital Marketing Makes a Difference in the Slow Season

In Tucson, summer is the slow season for many reasons. First, it’s hot. If you have a brick-and-mortar business, people are simply not getting out and going quite as much. Additionally, the winter months are traditionally busier for retail establishments because of gift-giving holidays. Finally, many people travel during the summer or spend their time with family. They are not focusing on closing the deal except on the items that are “needs.” Digital marketing can help you reach customers where they ARE. You connect with consumers who are socializing on their mobile devices, checking email, or browsing for solutions to their problems. No matter how hot it is, or even if they are traveling, consumers today still rely on their digital connections.

So, how can you accomplish more with off-season digital marketing? Consider these tips as a good place to start.

Make Your Social Marketing “Social”

In your busier seasons, social media marketing may be all business. However, in the off-season, you should have a great opportunity to be “social.” Give some insight into how your company runs, share pictures from the charity event you attended, or just post a few industry-appropriate memes. Now is the time to get people sharing your content.

Don’t Slow Your PPC Campaigns

It can be tempting to slow down on your pay per click (PPC) spend. However, the off-season is actually a great time to take advantage. Chances are your competition may be holding back a bit, so your PPC dollar will go farther and help you reach even more potential customers. With a targeted summer campaign, you can rise on the search engine result pages and be sure people can find your business.

Connect with Old Leads

If you know you might have trouble finding new customers in the slow season, you might want to think about connecting with old leads. You can utilize email marketing, for instance, to reconnect with former customers or leads. In the off-season, you may have to do a bit more work to remind people your firm is still around. If you’re planning a sale or new product launch, make sure you spread the word far and wide.

As you can see, when done correctly, a digital marketing plan helps you maintain and even grow your business even during the slow season. If you want more information on how to get started with or improve your digital marketing efforts, contact us here at Strategic Growth Advisors. We look forward to helping you grow your online marketing presence!

Why Your Brand Matters When it Comes to Marketing

Posted on June 11, 2019 by Leamon Crooms

A good business brand tells consumers who you are and what you stand for as well as what you sell. Companies like McDonald’s, Kleenex, and Nike are synonymous with their products. If you think of social media, Facebook and Instagram probably come to mind. These companies have built their brand to not only exemplify their products but also their corporate philosophy. Take Nike, for example, their brand includes much more than just well-made sports gear and apparel. Nike is now recognized worldwide for its “just do it” mantra and its encouragement for customers and athletes to be all they can be. So what does a brand mean for your company?

What is a Brand?

Your brand is your corporate personality. Done well, it crosses all marketing channels, from print advertising to product packaging to digital marketing. It includes your logo, your packaging colors, the font on your name, and your slogan. Branding has been around since the days of the Egyptian pharaohs, but it has never been more relevant than it is today.

Why Branding is Important?

Branding sets your company apart from other companies selling the same or similar products. It also lets consumers and potential customers know what your company stands for. For instance, do you appeal to a young and active clientele or is your corporate persona more elegant and formal? Branding can help you define your marketing niche and, when done well, it becomes a reflection of your products, like Nike and Kleenex.

Tips for Creating that Dynamic and Memorable Brand

So, how do you create this memorable brand? Below are a few things to consider:

1. Keep it simple.

The best brands are almost always those that are easy to read and comprehend. Whether your customers are scrolling through web pages or driving by billboards on the highway, you want them to understand you with a quick glance. Keeping your brand message short and sweet increases the odds that consumers will identify your company with that branding the next time they see it.

2. Avoid being trendy.

You want your brand to be memorable for decades, not just for today’s trendy moment. To do that, avoid getting caught up in the latest graphics or colors and, instead, make sure that your branding is truly representative of your corporate philosophy.

3. Be consistent.

Another key aspect of good branding is consistency. A good brand is consistent across all your marketing channels, including print, email marketing, social network, communications, and point of purchase.

Creating a dynamic and memorable brand doesn’t have to be an impossible task, especially when you work with StratGrow! For the best–and most memorable–results, we can help you make sure that your branding accurately represents your company philosophy. To learn more about branding or our other digital marketing services, give us a call at 800-721-4953.

The Importance of Using Landing Pages in your Digital Marketing Strategy

Posted on May 14, 2019 by Leamon Crooms

Landing pages can significantly increase your conversion rate, making them one of the most important parts of any digital marketing campaign. Understanding the role landing pages play in your sales funnel and how they work is essential if you want to make the most of this high-converting tool.

What is a Landing Page?

A landing page is a single web page that has a sole purpose—to get visitors to take an action and click a link. You may have one or more of these converting sales tools out there at a time, picking up leads for you. Most brands find that one page for each form of traffic provides the best results. Each of your traffic sources, including PPC, email campaigns, social pages and organic content should lead to a dedicated landing page tailored to match the offer the prospect responded to. Landing pages help give visitors a reason to buy and result in higher conversion rates than traffic sources alone.

How Can Landing Pages Help My Brand?

Creating a landing page that meets the expectations of the visitor who just clicked through helps to build both authority and trust for your brand (provided the page delivers as promised). An optimized landing page will be easy for the viewer to navigate and have a single option to choose from. With an optimized page that delivers as promised, you’ll find a significant improvement in conversions over your core, standard website.

Landing Pages Boost Email Marketing Conversions

If you are already maintaining a healthy subscriber list and seeing prospective customers open your emails, creating a dedicated landing page for each offer or promotion ensures that those “opens” turn into purchases. Leading a prospective customer who responded to a specific offer to your regular website can be confusing for the potential customer, not to mention overwhelming. Offering too many choices may actually decrease your conversions. People may become distracted by other details or items and could easily forget why they clicked your link in the first place—or worse, they may navigate away from your site entirely. Landing pages for specific campaigns keep prospects focused and ensure they see the offer they responded to when they arrive on a website.

Social Networks and Landing Pages

Creating landing pages for the products or services you’re advertising or showcasing on your social networks makes it easy for visitors to become buyers. They’ll find an optimized, detailed page for the offer they responded to when you use a sound landing page strategy for your digital marketing.

Landing Pages Increase Conversions

Providing your prospects with more detailed information about the item or offer they responded to creates an easy way to move forward and will increase your conversion rate, which will increase your revenue. The easiest way to measure the effectiveness of a landing page for your brand is to test one out for yourself. Create a landing page specifically for traffic coming from search engines—then use the same ad to lead that traffic to your home page and compare the results. If your business is like most, you will see a significant difference in the conversion data between the two methods.

Get Help with Landing Pages and Other Digital Marketing Campaigns

Landing pages are an essential part of your digital marketing strategy, but they only perform well if they are easy to read, well-optimized and designed with conversions in mind. Let our team help you set up a high-converting page that gets results! Our expert team will help you quickly see what this powerful tool can do for your brand.

Marketing Online: Reaching Both Millennials and Baby Boomers

Posted on April 30, 2019 by Leamon Crooms

They’re the two biggest generations in our lifetime — in fact, millennials just passed baby boomers as the largest living generation, according to The Washington Post. These groups are too big to ignore when it comes to your digital marketing strategy. Generational marketing is one way to reach specific prospects and buyers — but can you market to both at the same time? While the same ads and social media platforms won’t work for both groups, you can take steps to consolidate your efforts and make parts of your strategy work twice as hard to reach both millennials and baby boomers.

Optimize your Website for Everyone

Your online marketing strategy has one primary goal, which is getting prospects to your site and into your sales funnel. A great website will convert your visitors into buyers, no matter where they came from. Create a site for lead generation that features your branding, is fully optimized for mobile and has a high level of readability — and both generations will be happy to engage and interact with your brand.

Use Separate Landing Pages

You can have multiple landing pages designed to appeal to different customers, so try creating one that reaches baby boomers and another that resonates with millennials. This is simply a matter of making some adjustments to copy and images that will appeal to each targeted group. Direct your prospects to the right landing page based on the social media ad or other digital marketing channel they have come from.

Find Common Ground for Both Targeted Groups

It’s no secret that millennials love video content, but baby boomers respond to video and images, too. Use this popular medium to capture the attention of both groups and your content will work harder for you. Use a single video for both groups or tweak the script and images slightly to appeal to each generation in separate content.

Segment your Email List

When it comes to email marketing, you can filter and segment your email list by location, past purchases, open rates and more. Try designating email lists by generation to help ensure you get the right offers in front of the right group of prospective customers or clients. This way, you’ll be able to target your best audience for your products or services.

Focus on Connections

Studies reveal that a whopping 84% of tech savvy millennials don’t trust advertisements. It’s just a matter of time before prospective customers and clients from the baby boomer older generation grow weary of ads, as well. Focus your efforts on forging relationships online, engaging on preferred social media platforms, and making a personal connection with folks. Don’t focus on running easily ignored ads and avoiding the comments and interactions.

Social Media isn’t One-Size-Fits-All

These distinctly different target groups have opposing preferences when it comes to social media. Millennials tend to use Snapchat, Instagram and other visual channels on mobile devices the most — while older generations and baby boomers prefer Facebook and LinkedIn. Make sure to stay up-to-date with which platforms are most popular with each generation as you design content for your digital media.

Generating Targeted Marketing Content

Generational marketing can have a significant impact on your success and your conversion rates, whether you are targeting millennials, baby boomers or both. Taking the time to design a plan that reaches both of these huge groups will allow you to scale your online marketing efforts in the right direction for success. Not sure how to reach one group or the other? We can help! Be sure to reach out to our StratGrow team to see true results with our help.

5 Ways to Use Social Media Marketing to Increase Your Business Profits

Posted on April 15, 2019 by Leamon Crooms

Your business must have a social media marketing presence to be effective, but you can use your social media accounts for far more than just engagement. Used correctly, your social media channels can help increase sales, drive revenues, and improve the organic reach of your business. Here are our top methods of leveraging social media marketing for sales and revenue:

Drive Social Media Traffic to your Main Site

While entertainment, engagement and relationships are the focal point of your social media strategy, you should also be using your social media channels to drive traffic to your main website. Your site is your primary selling tool—sending traffic from social media to a specific landing page designed with conversions in mind can help move prospects into and through your sales funnel. Tracking the posts that drive the most traffic to your websites also allows you to see which pieces resonate best with your target audience. Set these posts (or ones like them) to automatically enter your social feeds, even if you are not available to post.

Post to Social Media Consistently

Both your posting frequency and variety can contribute to your growth and sales success. If your accounts aren’t current, you post outdated information, or are just languishing, you can’t rely on that content to refer users to your site. No referrals means no leads for your sales team—and no sales for you. Make sure your social sites are optimized and updated with new content regularly to leverage them for sales.

Run Social Media Only Campaigns

Make select sales open to your followers only or try offering select social followers the first chance to buy your latest items. This is an effective strategy if you sell to consumers and have one strong social media platform and hope to develop another. Letting your Facebook followers know there’s a special deal available only on your Instagram page will drive traffic to your page and some of them will certainly take advantage of the social media campaign as an active user.

Promote your Opt-In

If you have a tempting opt-in for your email newsletter, make sure you promote it regularly on your social channels. Every person that opts in will enter your sales funnel and move one step closer to actually making a purchase. Change your opt-in reward regularly to offer new content and fresh opportunities for your followers, which will increase brand awareness.

Use Social Media as a Customer Service Opportunity

Social media can boost your profits in more ways than one. If you’re accessible, customers can easily reach out to you with concerns. Handle these well and you’ll not only prevent the loss of a valuable account, you’ll show other followers how well you handle complaints and requests. Losing a customer or prospect can chip away at your profits, but savvy use of social media for your Tucson business can prevent losses and safeguard your revenues.

Your social media sites serve you best when they are part of a digital marketing strategy that incorporates all of your marketing efforts and is tailored to match your chosen audience. Contact us to learn more about creating a social media marketing strategy that will appeal to your target prospects, assist you in making the most of your existing social channels, and increase your profits.

Digital Marketing in Arizona and Beyond: The StratGrow Way

Posted on March 27, 2019 by Leamon Crooms

Your brand needs a robust and active online presence if you want to succeed in the current market. These days, it’s no longer enough to just have a website. While a content-rich, engaging, and up-to-date presence will help power your brand to the top of your field, implementing all these components and strategically positioning your business takes time, energy, and know-how. When you partner with an expert digital marketing brand, you can meet your marketing goals, generate leads, and boost revenues without taking time away from running your actual business.

Expert Digital Marketing in Arizona

Our StratGrow team is made up of industry experts who are waiting to help you solve your marketing challenges, generate as many leads as you can handle, and meet your marketing goals. Whether you need help with a specific area like social media marketing or assistance forming a competitive and effective marketing strategy, we can help.

Website Design

The heart of your marketing plan is your website. If your site isn’t fully optimized, easy to use, and accessible on mobile devices, you are missing out on potential business. Since all of your marketing leads to your website, we can help you focus on creating an engaging and appealing site your visitors can’t resist.

Search Engine Mastery

Your business needs to shine online — and even the best website in the world won’t help you if no one can find your site. We use a unique, data-driven process to ensure that your site and brand are easy to find. By implementing the latest SEO tactics and strategies, we help our clients reach those coveted front page rankings in Google. Without a sound SEO strategy and regular updates, your brand is missing out on prospective business and customers.

Social Media Marketing

Facebook, Instagram, Twitter, Linked In, and other social media platforms are the newest way to get your business noticed and engage with customers. You know you need an engaging and involved presence, but do you have the time and interest to strategically grow your accounts? Our skilled social media experts offer the help you need to boost your brand’s visibility and make a real impression on potential customers. Whether you want to grow your existing presence or launch a new one, we can help.

Marketing Strategy

No in-house marketing team? No problem. Many of the brands that turn to us for help are large enough to need a marketing team but aren’t quite ready to hire one, in-house. When you work with our marketing consultants, you’ll get all the power of an experienced marketing team without the high price tag. If you aren’t sure where to begin, have tried several different methods without success, or simply lack the time to direct your marketing efforts, we can help.

Boost Revenues and Generate Leads for Your Arizona Business

It has never been easier to get your brand the attention it deserves. Partnering with the StratGrow team ensures that you’re perfectly positioned for success and that your efforts will be directed to the right place. By taking a data-driven, strategic approach, we ensure that you get the best possible ROI on your digital marketing investment. For help with your digital marketing in Arizona and beyond, get in touch with us today.

Tag: digital marketing

Why Your Brand Matters When it Comes to Marketing

What is a Brand?

Why Branding is Important?