People are and always will be at the heart of doing business. Regardless of industry, companies of all shapes and sizes have to consistently acquire new customers to stay healthy, relevant, and profitable.
Businesses have long prioritized the need to make customer acquisition more cost-effective and increase the return on investment (ROI) for their marketing efforts. In light of rising marketing costs and growing distrust among consumers, however, companies must now work harder and smarter to acquire new customers. This can be accomplished by staying on top of emerging trends and technology, leveraging loyal clients, and developing a sustainable process for gaining new ones.
What Are Effective Customer Acquisition Tactics?
For companies looking to improve their client conversion rate—both to keep their investors happy and cover regular operational costs—here are five customer acquisition strategies to consider:
1. Content Marketing
Content marketing consists of creating and disseminating relevant, informative, and high-value content, which could include blog posts, e-books, guides, and videos. Content marketing is suitable for all types of businesses. In addition to being a vehicle for self-promotion, quality content is also a gesture of goodwill through which companies express their passion for what they do and share their expertise for free. Businesses can create marketing content in-house or partner with an agency that provides copywriting services to make these content upgrades.
2. Social Media
Digital marketing is more important than ever. When people hear about an unfamiliar business, one of the first things they do is search for the company’s website or social media accounts, including Instagram, Facebook, Pinterest, Snapchat, or Twitter. It’s critical for companies to have a robust online presence and invest in both paid and organic social media marketing. Companies also can use these free accounts to leverage their other marketing efforts, such as promotions and content they created.
3. Search Marketing
Search marketing also has organic and paid features, both of which can be used by companies across industries. Organic search marketing is known as search engine optimization (SEO), where companies prioritize creating digital content that shows up near the top of search engine results pages (SERP). Companies can help their content rank higher by incorporating indexable content, putting main keywords in post titles, adding alt text to images, linking internally to other credible sites, and employing other SEO tactics.
4. Email Marketing
As new digital marketing tools emerge, some people may view email as an outdated acquisition channel. However, email remains a relevant and highly effective way to stay in front of prospective customers and connect with them individually. Businesses can build an email list and use it to promote content, discounts, events, and product information. Another benefit of email marketing is that it gives companies a way to monitor consumer behavior based on which links they click or if they unsubscribe. Some companies are also using text messaging as a similar way to have a direct inroad to customers.
5. Customer Retention
It’s also a good strategy for companies to keep their current clients satisfied. When businesses lose existing clients, known as customer churn, they have to spend time and money to find new ones. Retaining clients is less expensive than adding new ones, which is why all companies should focus on decreasing churn. Customer satisfaction is also important because businesses can empower existing clients to promote their products and services. Happy customers will share their stories and opinions through positive reviews, testimonials, case studies, and user-generated content, which effectively bolsters the company’s customer acquisition strategy while saving them money.
Strengthening Marketing Strategies in Tucson
An effective customer acquisition strategy should be flexible, targeted, sustainable, and diversified. To achieve these characteristics, companies should experiment with different customer acquisition tools and methods and recognize there is always room to analyze, improve, and change their strategy. It also can’t hurt to partner with a digital marketing agency, such as Strategic Growth Advisors, to streamline this process. StratGrow has a variety of tools and services to help companies in Tucson and the surrounding area strengthen their customer acquisition strategy, improve the ROI of their marketing dollars, and grow their business.