Social vs. Physical Distancing: A Closer Look

For the past few months, states across the country have begun to enact mandatory social distancing guidelines to help curb the spread of the coronavirus (COVID-19). This swift wave of action has also included closing non-essential businesses and even schools.

Since there are already thousands of confirmed cases here in America, the best defense so far has been social distancing, or measures taken to get individuals to self-isolate as much as possible. When out in public for essentials such as groceries, individuals are encouraged to remain at least six feet apart at all times.

Places such as New York City are even beginning to double the fines associated with breaking social distancing rules, such as hosting a house party or other large gathering. NYC has seen an explosion in COVID-19 cases due to its densely packed population. Hospitals are overwhelmed and even have a shortage of medical supplies. Despite endless media coverage of this chaos, there is still hope. 

social distancing concept in wood type

Social vs. Physical Distancing

Limited physical contact doesn’t have to mean limited social contact. Experts have already weighed in on how this period of self-isolation will (potentially) negatively affect mental health. Social media news feeds are filled with day-to-day updates on the spread of this new virus. 

Technology connects us in more ways now than ever before. We still have the ability to call, text, or video chat with each other. We can also connect through a variety of social media platforms with those we care most about. You can catch up with an old friend, call a parent, or check in on a coworker. 

That’s why the World Health Organization has promoted labeling these new practices as physical distancing, not social distancing. You shouldn’t have to cut your social ties during these current times; you should actually be strengthening them. Public health officials have already begun to advocate that groups adjust their wording accordingly.

social distancing word cloud on tablet

Sacrificing your mental health to preserve your physical health isn’t exactly a fair trade-off. You can always reach out to friends and family because communication keeps us connected during these uncertain times. Long gone are the days of flip phones and ten cents per text message. Most people now have at least a phone, wifi, email, the list goes on. Staying connected and informed is easier than ever. 

2020 & Beyond:

These uncertain times have shifted much business into the online realm. If you need help transitioning certain aspects of your business online, contact StratGrow today. We are a Tucson-based digital marketing agency specializing in content, branding, search engine optimization (SEO), social media management, website design, and much more. 

The Paycheck Protection Program: What You Need To Know

In recent weeks there has been a steady media buzz surrounding the news of the $1,200 stimulus checks going to every American in the wake of the Coronavirus outbreak. However, what’s not really being mentioned are the BILLIONS of dollars being set aside for small businesses right now. Strategic Growth Advisors, LLC is here to help keep you educated and informed.

Coronavirus financial stimulus bill individual checks and cash from U.S. government

What is it?

Written into the $2 trillion stimulus bill is the Paycheck Protection Program, or a $350 Billion forgivable loan program for small businesses.

Title 1 of the Coronavirus Aid, Relief, and Economic Security (CARES) Act is the Keeping American Workers Paid and Employed Act. This provides a safety net for both employers and employees who have been negatively affected by the recent coronavirus outbreak.

Application Process & Eligibility

Any business with under 500 employees can apply. Sole proprietors, independent contractors, and self-employed individuals are all eligible for the Paycheck Protection Program. This one-time business loan can be applied for any time between now and June 30th, 2020.

Other Loan Details

Businesses can borrow up to 2.5 times their average monthly payroll costs, up to a maximum of $10 million. This amount is designed to cover eight weeks of payroll expenses, plus a little extra. This money is eligible to put towards debt obligations, i.e., mortgage, rent, leases, utilities, etc.

If you keep all of your employees through the end of June, then the entire loan will be forgiven. If your business still has to lay off employees, the loan forgiveness will be reduced by the percentage decrease of your employees.

Gold money coins with jar

Next Steps

The Paycheck Protection Program is a lifeline for many struggling businesses that have had to close their doors recently in the wake of the mandatory social distancing guidelines. These protocols enacted by local and federal governments to help curb the spread of the coronavirus are essential to maintaining public health but have also negatively affected the economy in the process.

Depending on the events of the next few months, this economic relief plan for small businesses may be extended or expanded depending on how this first round goes. Until then, there will inevitably be a greater emphasis on online business. Contact StratGrow today for any of your digital marketing needs. We specialize in SEO, branding, website design, content, social media management, and much more.

Five Effective Customer Acquisition Strategies

People are and always will be at the heart of doing business. Regardless of industry, companies of all shapes and sizes have to consistently acquire new customers to stay healthy, relevant, and profitable.

Businesses have long prioritized the need to make customer acquisition more cost-effective and increase the return on investment (ROI) for their marketing efforts. In light of rising marketing costs and growing distrust among consumers, however, companies must now work harder and smarter to acquire new customers. This can be accomplished by staying on top of emerging trends and technology, leveraging loyal clients, and developing a sustainable process for gaining new ones.

shaking hands at a business meeting

What Are Effective Customer Acquisition Tactics?

For companies looking to improve their client conversion rate—both to keep their investors happy and cover regular operational costs—here are five customer acquisition strategies to consider:

1. Content Marketing

Content marketing consists of creating and disseminating relevant, informative, and high-value content, which could include blog posts, e-books, guides, and videos. Content marketing is suitable for all types of businesses. In addition to being a vehicle for self-promotion, quality content is also a gesture of goodwill through which companies express their passion for what they do and share their expertise for free. Businesses can create marketing content in-house or partner with an agency that provides copywriting services to make these content upgrades.

2. Social Media

Digital marketing is more important than ever. When people hear about an unfamiliar business, one of the first things they do is search for the company’s website or social media accounts, including Instagram, Facebook, Pinterest, Snapchat, or Twitter. It’s critical for companies to have a robust online presence and invest in both paid and organic social media marketing. Companies also can use these free accounts to leverage their other marketing efforts, such as promotions and content they created.

3. Search Marketing

Search marketing also has organic and paid features, both of which can be used by companies across industries. Organic search marketing is known as search engine optimization (SEO), where companies prioritize creating digital content that shows up near the top of search engine results pages (SERP). Companies can help their content rank higher by incorporating indexable content, putting main keywords in post titles, adding alt text to images, linking internally to other credible sites, and employing other SEO tactics.

4. Email Marketing

As new digital marketing tools emerge, some people may view email as an outdated acquisition channel. However, email remains a relevant and highly effective way to stay in front of prospective customers and connect with them individually. Businesses can build an email list and use it to promote content, discounts, events, and product information. Another benefit of email marketing is that it gives companies a way to monitor consumer behavior based on which links they click or if they unsubscribe. Some companies are also using text messaging as a similar way to have a direct inroad to customers.

5. Customer Retention

It’s also a good strategy for companies to keep their current clients satisfied. When businesses lose existing clients, known as customer churn, they have to spend time and money to find new ones. Retaining clients is less expensive than adding new ones, which is why all companies should focus on decreasing churn. Customer satisfaction is also important because businesses can empower existing clients to promote their products and services. Happy customers will share their stories and opinions through positive reviews, testimonials, case studies, and user-generated content, which effectively bolsters the company’s customer acquisition strategy while saving them money.

person holding figures to create customer personas

Strengthening Marketing Strategies in Tucson

An effective customer acquisition strategy should be flexible, targeted, sustainable, and diversified. To achieve these characteristics, companies should experiment with different customer acquisition tools and methods and recognize there is always room to analyze, improve, and change their strategy. It also can’t hurt to partner with a digital marketing agency, such as Strategic Growth Advisors, to streamline this process. StratGrow has a variety of tools and services to help companies in Tucson and the surrounding area strengthen their customer acquisition strategy, improve the ROI of their marketing dollars, and grow their business.