Benefits of Hiring a Marketing Agency (And 7 Things to Look for in One)
Staying on top of your company's digital marketing can be challenging. From managing your social media presence to optimizing your search engine rankings,...
Do you know where your content ranks on search engine results pages (SERPs)? Are you sure?
Ranking high on the SERPs could mean the difference between skyrocketing traffic to your site and improving click-through rates or having none at all. So, let’s take a look at why achieving top rankings on popular search engines is so important and the one thing you must do if you want to grab more traffic than your competition.
A search engine results page is what’s returned to a user after entering a specific word, phrase, or query into the search engine browser. The featured snippets are small bits of text from your site or meta descriptions that people can see as they browse the results pages. If your website does not appear when a user searches for related keywords, how will they ever know about your company?
There are two ways to get traffic from search results pages. You can either pay for it or get it organically by using proven ranking factors like; well-researched keywords, high-quality content, fast-loading web pages, and relevant backlinks. If you are smart about on-site SEO and keyword usage, your page can rank well organically. Keep in mind that ranking organically does take a lot of time and effort, however. Taking the time to do keyword research, create compelling content, and improve page speed can help your business with the following:
Here are five quick tips for how to rank highly on the search engine results pages:
Include as many questions and answers in your content as possible to increase your chances of gaining a spot in the Google Answer Boxes. Landing in any of the Google Answer Boxes is one of the best ways to grab more traffic and build authority and name recognition for your brand.
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