Why is Search Engine Optimization (SEO) so Important for Business?
By: Leamon Crooms
How do you improve your SEO (search engine optimization), and why is it so important for your company? Getting your website and web content in front of as many eyes as possible is the first step to improving your website’s online traffic. People aren’t going to consider the content they never see. An estimated 67 thousand searches are done on Google every second—wow! This is a lot of searches, making it a huge opportunity for you and your business! It’s important to have your content come up in front of the right people at the right time—those folks who are trying to find the things you offer. Here are just a few reasons SEO is so important:
SEO Helps People Find You
When you are driving down a busy road, what makes you decide which restaurant or business you will stop and visit? Is it the one with the great signs and marketing that direct the way, or the one hidden off the highway that you don’t know about?
In the virtual world, your online marketing content will act as your storefront, signage, and billboards. Your individual web pages will sit along the “digital highway” and catch the attention of people as they browse by. The more content you have out there across the expanse of the internet, the more opportunities you’ll have to get your “sign” in front of someone who’s actually looking for you and your services.
SEO Equals Higher Search Engine Rankings
Search engine optimization is created by building your website and content to improve your rankings in search results. When someone searches for something similar to one of your content pieces, the ultimate goal is to come up first in online search results. This makes SEO important, as the higher on the search list you are, the more likely your content will be clicked on by users since they’ll see your website before so many others.
The important thing to remember about SEO is that search engines really want to provide their users with value. Search engines’ algorithms are set to find sites that offer value, relevant content, and information from experts that match the search query. A search engine sends out “bots” to crawl through a website’s code and determine the authority. The goal is to avoid pages with old, repetitive, or low-quality content and to find the best of the best. The algorithms of SEO change frequently and aren’t something to figure out easily, especially because they’re always changing.
SEO Will Help Draw in Qualified Traffic
The best way to get people to click on your content is to provide answers to their questions. Think about the frequently asked questions you get from customers and clients. Answering these in-depth on your website is a great place to start, as it shows off your expertise. Include images to increase visual engagement and keep users on the webpage longer. It’s also helpful to include links that allow visitors to go to industry authorities and view other content related to your business on your site. This way, you’ll increase qualified traffic with content your target audience is actively searching for.
SEO Gets People to the Right Place in the Sales Funnel
The average modern search engine visitor is searching for answers to their questions. Business SEO will help your website content act as a sales funnel, moving these people toward a sale with you, no matter where they began their process. With high-quality, SEO-friendly, and user-driven content, you will prove to be an authority in your industry and keep potential customers coming back for more.
Need more help? Contact us today! At Strategic Growth Advisors, we’ll help you find and improve the parts of your website that may need some SEO assistance and digital marketing strategy. We look forward to chatting with you soon!