search

SEARCH MARKETING – SEO & SEM

Enhance Your Search Results

Search Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search Marketing encompasses activities that make your website and brand more visible when someone uses a search engine to search for your company, product or service. Components of Search Marketing include:

  • Search Engine Optimization (SEO): Earning traffic organically through unpaid or free listings
  • Search Engine Marketing (SEM): Buying traffic through paid search listings such as pay per click (PPC)

If a potential customer is searching for your product or service on the internet, then effective SEO or PPC will ensure that your website or ad is prominently displayed in the search engine results.

At StratGrow™ we offer a fully integrated approach to search engine marketing that combines SEO and PPC to optimize your search marketing results.

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