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You’ve done a solid job of researching your niche and getting to know your customers. You’ve tailored your keywords and optimized your content to get great results. You’ve even done a website audit to make sure it works properly. However, there’s another issue to consider — the colors you use in your design. Beyond what looks good, there’s the psychology of color to consider. Beyond aesthetic qualities, your color scheme can impact the buying decisions of your customers. When implemented correctly, it can be used to increase your conversion rate. Let’s take a look at color psychology and how to put it to use.
The psychology of color is the study of how color impacts human behavior and is a part of behavioral psychology. It can affect your customers’ response to your marketing message when using color specifically for your links, copy, and call-to-action buttons. By understanding how your customers think, you can use that knowledge to increase your conversion rate.
But people respond to colors in different ways, so there’s no one-size-fits-all solution. With consumers taking a fraction of a second to judge your website based on its visual appeal, you want to leverage those milliseconds with every advantage you can. Color psychology works across every niche, so implementing it with your website helps you gain more results from every visitor.
There are specific areas where you’ll want to use color psychology to increase your conversion rate. Areas you’ll want to improve your use of the psychology of color include headline text, borders, backgrounds, graphics, buttons, and pop-ups. That said, you can also use these tips in your logos, landing pages, menu bars, branding, social media, photos, videos, product design, and email marketing. It all depends on your choice of marketing channel.
Color psychology is critical because it communicates values. Careful color choice in your branding provides a range of benefits. First, it creates clarity of purpose, allowing your company to stand out from the competition. Second, it creates an initial impression when visitors come to your website while retaining that impression with regular customers. Finally, it can be used to increase your conversion rate.
Your goal in marketing is to build the best possible website to improve ROI to grow your business. Color psychology is relatable for most people and should be used to enhance your marketing messages. Here are a few tips to help you decide which colors to use.
Though color preferences aren’t universal, some preferences tend to fall along gender lines. Generally speaking, women prefer subtle tones that are lighter or subdued, specifically purple, green, red, and blue. By comparison, men like the same colors but in deeper or brighter tones. In addition, certain colors have specific connotations for many people:
However, changing out your colors doesn’t mean you need to start over. Here are some best practices:
Using the psychology of color for increasing your conversion rate is an easy way to maximize your company’s growth. Strategic Growth Advisors provide our clients with the best outcomes for your business and are ready to help you find the right solutions for your marketing needs. Please feel free to contact us today with any questions or to schedule a consultation.
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