The Importance of Digital Marketing in 2020
Are you looking to implement a digital marketing strategy for your growing business? There’s never been a better time! With so many different digital marketing options, ranging from search engine optimization (SEO) and search engine marketing (SEM) to content marketing and social media campaigns, you can find the best combination of strategies for your business.
No matter which route you go, there are several benefits to using digital marketing for your business.
Potential For Global Reach
Unlike many forms of marketing, like radio and television ads, a digital marketing campaign can reach a global audience. Search engine optimization, for example, can improve your page ranking on popular search engines like Google. This, in turn, makes it easier for potential customers to find you regardless of where they may be located. And, of course, if you wish to target a more localized audience, there are plenty of tools and resources for this as well.
Excellent Return on Your Investment
When you spend your marketing dollars on digital marketing, you’ll enjoy a high return on your investment. While exact ROI figures can vary from one specific type of digital marketing to the next, the fact remains that this form of marketing is one of the best ways to allocate part (or all) of your advertising budget. Email marketing, for example, can yield an ROI of 122%, while social media marketing can achieve an ROI of 100% or more! If you’re looking for a low-risk way to utilize your marketing funds, digital marketing is certainly the way to go.
Completely Measurable and Adaptable
The success of a digital marketing campaign is effortless to track and measure, allowing you to determine what’s working versus what may not. Using free tools to generate analytics and reports is an excellent way to measure the success of your digital marketing campaigns with confidence, which takes out some of the guesswork. And because digital marketing is so easily adaptable, you can make changes to your campaigns quickly and easily in most cases.
Take Advantage of the Digital Shift
There has never been a better time to get started with digital marketing for small businesses, especially considering how the coronavirus pandemic shifted many business operations online in 2020. Because of COVID-19, digital business transactions are on the rise, and more people are working remotely. As a result, your target audience is more likely to respond to your digital marketing efforts than ever before.
Ready to Get Started With Digital Marketing? StratGrow Can Help!
With all of the advantages digital marketing has to offer your business, why not get started today? If you’re looking for some professional guidance on launching your first big digital marketing campaign, our team here at StratGrow is here to help. Contact us today to learn more about what we can do to take your business to new heights!