7 Reasons Why SEO is Important to Your Website
By: Leamon Crooms
You spent a lot of time building your company’s website—but without an excellent search engine optimization (SEO) strategy, your business could be missing out. At Strategic Growth Advisors, we offer SEO and other services to help you grow and scale your business. Not sure why SEO matters for your business? Let us explain.
1. It Builds Your Industry Credibility
A big part of a sound SEO strategy is creating a user-friendly website that’s chock-full of useful, relevant content for your visitors. Over time, your SEO efforts can improve your brand’s credibility and help you become an established authority figure within your industry.
2. It Improves Your User Experience
Speaking of user experience, designing your website with SEO in mind means prioritizing your visitors’ experience. By making important content easy to find and ensuring that your site is easy to navigate, your visitors will look more favorably upon your brand.
3. It Can Be Easily Measured
Unlike some other forms of internet marketing, your SEO efforts can be easily tracked and measured. This makes it easy for you to see what’s working versus what may need to be improved upon. From there, you can make changes to best utilize your budget and get the best ROI.
4. It Boosts Your Search Engine Rankings
The right SEO practices will improve your rankings on the search engine results page (SERP), making it easier for your target audience to stumble upon your site and become familiar with your business. Your goal should be to rank on the first page of search engine results since up to 75% of users won’t even bother looking at the second page of results.
5. It Brings in More Web Traffic
The better your search engine ranking, the more likely you will be to bring in organic web traffic. More web traffic means more exposure to your brand and the potential for greater conversions.
6. It’s a Smart Use of Your Marketing Budget
Search engine optimization is one of the most cost-effective marketing strategies out there. It’s inexpensive (and even free) to implement many SEO strategies—and these tactics can pay off many times over in the long run. You can also easily calculate your SEO return on investment (ROI) to make sure it’s working in your favor.
7. It’s Great for Local Conversions
If you’re looking to improve local business conversion, then SEO is one of the best ways to do this. By simply creating and optimizing your Google My Business listing and third-party review sites, you can drastically increase your local visibility and boost business as a result.
Looking for SEO Help?
Creating and implementing a sound SEO strategy can help your business grow without the need for a large digital marketing budget. Are you looking for professional assistance in maximizing the results of your SEO plan? Our team at Strategic Growth Advisors is here to help. Contact us today to find out more about what we can do for your brand!