Content Marketing is the core of inbound marketing that attracts customers through content and interactions that are relevant, useful, and helpful – not interruptive. Content Marketing creates and promotes useful content directed to the specific needs of a particular customer base. The content is generally high-quality and premium, and is designed to reach new audiences, attract new customers, and nurture prospects. Content Marketing establishes your business as an industry leader and drives more traffic by offering content pieces for free, and often requesting the contact information of the user as a way to develop and nurture a relationship.

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