Use Digital Marketing to Power Your Unstoppable Business
If your small to mid-sized business is not doing digital marketing, you may be missing out on perhaps the most effective way to grow a company today. Digital marketing is critical, and we suggest that businesses employ at least a few digital marketing efforts in order to remain competitive and become an unstoppable force. You don’t need to be a marketing or computer guru to get your Tucson or Phoenix business involved in digital marketing. It will help, however, if you have a basic understanding of the tactics and strategies available to you to ignite your business growth.
Search Engine Optimization (SEO)
The higher your business shows up on search engine results pages when consumers are looking for your type of business, the easier it is for them to find you, and become a customer. The key to these high organic listings is search engine optimization or SEO. This involves using proven and effective strategies to make sure your website is structured correctly and contains the keywords and phrases necessary to achieve these higher listings. SEO is more important than ever with the use of verbal searches and mobile localized searches. Even phrases as simple as “Tucson business” can help you achieve higher rankings for your target area.
Social media can be used for more than fun puppy pictures and videos. Social media platforms like LinkedIn, Instagram, Facebook, and others are excellent business marketing tools. They can help you reach out to potential consumers digitally, creating awareness of your business and your latest promotions. A social media presence also creates a relationship with potential customers and makes you more accessible when people have questions or a need for your product or services.
Digital Marketing Campaigns
We’ve all seen those online ads that seem to anticipate our needs. This is an example of a digital marketing campaign. Getting your ads seen by more people most likely to do business with you is the goal. A well-planned and executed digital campaign can accomplish this task for you.
Rather than sending prospects to the home page of your website where they may lose their way, a landing page makes connecting with consumers more straightforward and direct. Whereas your website serves as a brochure for your business, a landing page usually has a single mission in mind, which is to get visitors to take the next step. That step may be to make a purchase or to sign up to become part of your digital marketing list. A landing page can be a handy tool for any digital marketing campaign.
Downloads are a terrific way to build up your digital marketing email list. Offer something of value. Your landing page will entice consumers to download what you are offering, provide their email address, and become connected with you. The download could be a free e-book, a list of tips and tricks related to your business, or even a newsletter.
One of the most effective ways to market to Tucson and Phoenix consumers is by providing timely, valuable, and actionable content. Content marketing achieves several goals like helping with SEO, getting your business in front of consumers, and positioning you as an expert in your business segment. When you provide knowledgeable content, you start building relationships with prospective customers, which leads more customers to make a purchase.
Get Started Today With Your Digital Marketing
The challenge for many small to medium Tucson and Phoenix area businesses is finding the time and assistance to implement and manage the above strategies. This is where Strategic Growth Advisors can help. We specialize in assisting companies in our region position themselves for remarkable growth through digital marketing. We invite you to tap into this vibrant digital market and become an unstoppable business! Contact us today to find out how we can help!