Can you believe it? Although it may feel like it just began, the end of 2021 is rapidly approaching. At the beginning of the year, you may have set some goals for your business to achieve; now is a great time to assess your progress on those goals and see where you stand. 

Even if you haven’t checked off every goal on your list for 2021, the good news is that there are some business tips for success you can follow to achieve some “quick wins” before the end of the year. These victories may seem small, but they can add up to make a huge difference for your company’s success. Plus, they’ll help you get 2022 off on the right foot. 

1. Optimize Your Business Website 

The end of the year is a great time to evaluate your website. Are you happy with its design? Is it easy to use and navigate? To optimize your site for your visitors, you might consider refreshing its design or even just adding some new and helpful content. Authoring an “About Us” page with information about how your business started and its mission statement can help your customers better connect with you. 

You should also take time to ensure that your business website is optimized for mobile devices. This is especially important when you consider that most people online these days are browsing on mobile devices. You can use Google’s Mobile-Friendly Test Tool to see where your site stands. 

2. Create a Business Blog

If you don’t already have a business blog, there’s still time to get one launched before the end of the year. A business blog that’s updated regularly can boost your search engine results while also establishing your business as a stronger authority within the industry. And, of course, when you craft unique and engaging blogs for your target audience, you can enjoy a stronger web presence and engage with your client base. It’s a win-win! 

A person typing on a laptop in a beautiful office

3. Strengthen Your Social Media Presence

A solid social media presence can also help boost your brand awareness while giving you unique opportunities to engage with your audience. It costs nothing but time to set up and maintain a social media page for your business. 

If you’re short on time before the end of the year, consider focusing on just one social media platform that your audience uses most. This could be anything from Facebook to Twitter. From there, you can concentrate your efforts on gaining some new followers and posting more frequently as you move towards the end of the year.  

You might also consider hiring a team to help you strategize your social media content or manage it for you.  

4. Build an Email Marketing List

Email marketing is far from dead; in fact, it’s still one of the most cost-effective digital marketing strategies out there. If you don’t already have an email list (or if your list is lacking), make it a goal to grow your list by the end of the year. If you’d like to get ambitious, you can even set a goal to increase your list by X amount of subscribers by December 31st. 

There are many quick and straightforward ways to go about growing an email list for your business. If you don’t already have an option for your site visitors to sign up for your email list on the front page of your website, consider adding one. Make sure the sign-up form is front-and-center so users can sign up quickly and effortlessly. To sweeten the deal, you might even offer a special promotion or deal to first-time subscribers. 

5. Cut Back on Unnecessary Spending

The end of the year is also a fitting time to review your spending and budget from the past year and see where you may be able to make some cuts. By cutting back on even a little bit of your company’s spending, you can free up capital to use towards marketing and other efforts that will pay off in the long run. Not sure where to begin when it comes to reviewing your business budget and making changes? Consulting with a business financial advisor can be a sensible option. 

6. Work on Your Search Engine Rankings

When was the last time you prioritized your search engine optimization (SEO) efforts? A little bit of work here can pay off big time by improving your site’s rankings on the search engine results pages (SERPs). The best part? You don’t need to spend a lot of time or money to focus on your SEO—and you can absolutely see results before the end of the year. 

A few things you can start doing to improve your SEO on your business website include: 

  • Incorporating relevant industry keywords into your site/blog content. 
  • Optimizing your site’s imagines with alt tags. 
  • Adding strategic backlinks to your web content. 
  • Improving user-friendliness on your website. 

A visual explaining SEO

7. Start Working with a Marketing Agency

If all this digital marketing terminology leaves you feeling overwhelmed, then perhaps the best thing you can do to improve your business by the end of the year is simply scheduling a consultation with an experienced digital marketing agency. By doing so, you can get the professional assistance you need with many aspects of your online presence and marketing, such as: 

  • website design 
  • search engine optimization 
  • social media marketing 
  • email marketing 
  • and more 

From there, you can take a lot of the work off your plate while still knowing that you’ve taken a giant step that will help your business not just in the short term but for years to come as well. 

Use These Business Tips for Success! 

Are you looking for a digital marketing team you can trust with your growing business needs? You can always rely on Strategic Growth Advisors! Contact us today to find out more about what we can do for your business before the end of 2021. 

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