Why Video is So Important For Your Business and Website
By: Leamon Crooms
Are you looking to make the most of your digital marketing efforts? If you’re not already incorporating video into your website and social media posts, you could be missing out. At Strategic Growth Advisors, we frequently see first-hand what a difference the right video content can make with our digital marketing Tucson clients.
It Can Boost Your SEO Efforts
First of all, adding video content to your business website can improve your search engine rankings. That’s because video content tends to keep visitors on your site for a more extended period of time. Time spent on a page is an important metric tracked by search engines like Google; the longer visitors stay on your site, the better this is for your search engine rankings.
It Engages Your Viewers
Video is also a great way to create visual interest on your site and break up large blocks of text or other content. This is important because today’s website visitors generally don’t want to read through a huge wall of text to get the information they need. Instead, they prefer short and easily digestible video content for this purpose. When you have great video content available, your site is more engaging and exciting to your visitors.
It’s Easily Shareable
When you create a truly unique and interesting video that resonates with your audience, you’re also more likely to score those coveted shares on social media platforms like Twitter and Facebook. Compared to straight text, video content lends itself to easier sharing on social media. This, in turn, can help you spread the word about your business and increase overall awareness of your brand. It’s also easy to add “share” buttons to most video content that makes it even easier for users to spread the word on their favorite social media platforms.
It Offers an Excellent ROI
When it comes to digital marketing strategies, video content offers one of the best returns on investment of any other media. While specific ROI can vary from one campaign to the next, it is relatively easy for businesses to track their returns on each video to determine what’s working versus what’s not. From there, businesses can refine their video marketing strategies to optimize their budgets.
With more people using mobile devices to browse the web than ever before, it’s important for your website’s content to be mobile-friendly. Fortunately, video content is very appealing to a growing audience of mobile users—and this trend is likely to continue indefinitely as more people use their smartphones and other mobile devices for everyday browsing.
Get help with your digital marketing Tucson ready to start implementing video as part of your digital marketing strategy? Our team at Strategic Growth Advisors is here to help. We have the tools, experience, and resources to create quality video content that will grow your brand. Contact us today to find out more about how we can help your business!