8 Marketing Channels to Focus on in 2021

Blog, Marketing
By: Leamon Crooms

If you’re looking to take your brand’s marketing to new levels in 2021, there is no shortage of potential marketing channels to explore. From paid ads and targeted ads to more organic content marketing, the right strategy can boost your brand recognition and set you apart from your competitors.

Still, whether you have a large or small marketing budget, you want to make the most of every dollar. The best way to do that is to focus on the right marketing channels for your specific industry and audience. Not sure where to begin when it comes to the most effective marketing channels of 2021 and beyond? We’ve got you covered.

Content Marketing

The phrase “content is king” has been thrown around for a while now—but even in 2021, it remains true. The right content will engage your audience, encourage sharing on social media, and potentially boost your brand’s search engine results as well.

But what constitutes content marketing, anyway? For starters, make sure you have a blog on your website that you frequently update with new and unique posts related to your industry. Take time to share these posts on social media and encourage readers to comment, share, and otherwise engage with them. In addition to blog content, you might also consider focusing on:

  • infographics
  • eBooks
  • how-to guides

Online marketing

Search Engine Optimization (SEO)

SEO remains an important marketing channel for businesses of all sizes moving into 2021. No matter what industry you’re in, things are more competitive than ever. Your website ranked among the top of the search engine results pages (SERPs) can drive more traffic to your site and give you a significant leg up on the competition.

There are plenty of SEO strategies you can employ in 2021. Aside from publishing regular content with targeted keywords and long-tail phrases, you can also boost your SEO efforts by:

  • using backlinks
  • using meta tags
  • making sure your website is responsive

Video Content

While “video content” could technically fall under the category of content marketing, the reality is that this channel deserves its own section because it has become so important in today’s realm of online marketing. More than ever, your potential customers and clients want to see quality video content rather than read an 800+ word blog post. If you’re not already dedicating some of your marketing dollars and resources to creating short, punchy, and engaging videos, you’re missing out.

From how-to videos to product/service description videos, a little effort can go a long way. Just be sure to focus on quality over quantity—and don’t forget to share your videos on social media.

Social Media Marketing

More people are using social media than ever before, so it only makes sense that social media should be part of your marketing in 2021. There are many different ways to market your brand on social media; start by knowing which platforms (Facebook, Twitter, so on) your audience is using and make sure you have dedicated brand accounts set up for those platforms.

From there, take time to post regularly. Respond to comments and encourage your followers to engage with your content in any way possible. Many brands will hold fun social media contests or drawings to gain more followers and attention, so that’s also a possibility to consider.

Email Marketing

Believe it or not, email marketing isn’t dead in 2021. In fact, it’s still one of the most effective marketing strategies for growing businesses from an ROI standpoint. With this in mind, now may be a good time to revisit your email marketing strategy and launch a new campaign.

If you don’t already have a substantial email list compiled, this should be your first focus. From there, you’ll want to work on crafting an email marketing campaign that encourages readers not only to open your email but to take action by making a purchase, contacting your business, or carrying out some other goal. You might also consider sending out a monthly newsletter as part of your email marketing.

Paid Search

While many brands are focusing on more organic marketing strategies in 2021, the reality is that paid search and targeted ads are still highly effective (and cost-effective!). Whether you decide to purchase a pay-per-click ad on a search engine like Google or take advantage of the paid ads on many of today’s social media platforms, these ads are a great way to optimize your marketing budget. These ads can also be highly targeted to reach your specific audience by demographic or search terms, so you’ll be more likely to end up with quality leads and conversions.

Website Visitor Identification

If you haven’t already installed a website visitor identification software to track visitors’ IP addresses and actions on your site, now is the time to take this step. Specifically, this type of software can help you take your marketing to the next level by not only collecting visitor information but creating unique profiles that group visitors and use analytics to your advantage.

Conferences and Trade Shows

As we begin to see the light at the end of the tunnel with the global coronavirus pandemic, more industry trade shows and conferences are expected to return in 2021. From a networking and marketing standpoint, investing in a visit to one (or more) of these industry trade shows can pay off many times over. Be sure to research which conferences will be held this year in your industry and decide which you would like to attend.

Looking for Help with Your Marketing Channels?

These are just some of the most important marketing channels to consider focusing on as we move into 2021. Are you feeling a little overwhelmed by creating your brand’s marketing strategy for this year? Maybe it’s time to get a little help from a team of professionals. At Strategic Growth Advisors, we specialize in all of these marketing channels (and more) to grow your business and optimize your marketing budget. Reach out today to get started!

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