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As we welcome a new year, this is also a good time for many businesses to reflect on their performance over the past year and set new goals for the future. It’s also a great time to consider a total website redesign—mainly if it’s been a few years (or more) since your site last saw a significant overhaul. At Strategic Growth Advisors, our team is here to help with every step of designing and launching your new website!
So, what are some of the benefits of a website revamp in 2021?
The start of a new year is a great time to redesign your website because it can show your visitors that your brand is committed to growing and improving rather than staying stagnant. Along with the launch of your new website, you might even consider posting a blog and/or social media post detailing why you revamped your website and how you hope the improved design will benefit your visitors.
A website redesign is also an excellent opportunity for you to refresh your business branding by implementing a new logo, new colors, and an overall fresh design. This, in turn, can make your brand more relatable to your audience.
If your existing site isn’t already optimized for viewing and use on mobile devices, your brand could be missing out. That’s because, as of 2020, mobile accounts for nearly half of the world’s web traffic. If your site isn’t easy to view and navigate on a mobile device, frustrated visitors may be leaving your site (and not coming back).
By revamping your site in the new year, you can focus on creating a responsive and mobile-friendly design that will bring in more visitors and possibly improve your search engine optimization (SEO) outcomes in the process.
When was the last time you conducted any usability testing on your website? If it’s been a while or if you’ve never done usability testing on your site, there are probably some major improvements that need to be made. This might include reworking your site’s navigation to make it easier for your visitors to find the information they need.
When a site is user-friendly, your visitors will typically spend more time on your site. This, in turn, improves your ratings/scores with search engine algorithms (like Google’s). A website redesign is a great opportunity for you to run some user testing and figure out where you can improve your navigation and overall user experience!
There are plenty of reasons to consider redesigning your website this year. If you’re feeling overwhelmed at the thought of carrying out a website redesign, though, that’s okay! Our team at StratGrow is here to help. We can assist with every step of the process. From the early brainstorming stages to design, launch, and marketing, our professional and knowledgeable team has you covered. Get in touch with us today to get started.
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