Benefits of Hiring a Marketing Agency (And 7 Things to Look for in One)

Staying on top of your company’s digital marketing can be challenging. From managing your social media presence to optimizing your search engine rankings, you can easily spend hours upon hours each week on your brand’s online marketing. 

If you’re ready to free up some of that valuable time to focus on other aspects of growing your business, then it may be time to hire a professional marketing agency. Specifically, a marketing agency can handle every aspect of your digital marketing—ranging from social media and search engine marketing to content marketing, web design, and everything in between. 

Still, not all marketing agencies are created equal. By having a better understanding of the benefits of hiring a digital marketing agency and what to look for when choosing one to trust with your business, you can make your decision with confidence. 

Benefits of Hiring a Marketing Agency 

Why hire a digital marketing agency, anyway? There are many benefits of hiring a digital marketing agency, starting with the fact that doing so can free up a great deal of time for you and your employees. Take a minute to consider how many hours per week you’re currently spending on things like: 

  • updating your social media page(s)
  • writing new blog posts
  • optimizing your website for SEO
  • purchasing ad space and tracking ROI

Now, think about the other important aspects of your business you could focus on if you could free up that time. You can do exactly that by hiring a digital marketing agency! 

Meanwhile, because you’ll be working with a team of experienced professionals, you can rest assured that your business marketing will yield the results you want. Whether you’re looking to spread awareness of your brand, boost your search engine rankings, or grow your social media following—a marketing agency can do just that (and for cheaper than you might think). 

So, now that you have a better idea of the benefits of hiring a marketing agency, what should you be looking for when you hire one? 

1. Specific Industry Experience

Ideally, the agency you end up hiring will have plenty of experience in your specific industry. After all, different marketing strategies may be more effective in some sectors and less effective in others. A marketing agency that has experience working with other businesses within your industry will be better suited to help you grow and make the most of your marketing budget. 

2. Up-to-Date Skills and Methods

The world of digital marketing is constantly growing and changing, with new strategies and methods coming about on a constant basis. The right digital marketing agency for your brand stays on top of these changes and adapts its services/strategies to remain effective. 

When exploring your options for a digital marketing agency, don’t hesitate to ask them what steps they are taking to stay on top of changes in online marketing. If they can’t provide a satisfactory response, they may be “stuck in the past” using outdated marketing strategies that won’t help your brand. 

two women working with laptops

3. Excellent Communication

Communication is one of the most important aspects of choosing a digital marketing agency. If you have questions or concerns about your brand’s marketing along the way, you should be able to get in touch with a marketing professional quickly and reliably. Likewise, you should work with a digital marketing agency that will frequently send you reports and other correspondence so you can see exactly how your marketing strategies are performing and paying off. 

If an agency takes a long time to get back with your inquiry or doesn’t seem to have strong communication, it’s probably time to move on. 

4. All the Services You Need

Not all marketing agencies offer the same services, so make a list of what you need and then check to ensure that the agency you’re considering offers all of those services. Some common examples of digital marketing services to look for may include: 

  • social media marketing 
  • search engine marketing 
  • pay-per-click (PPC) advertising 
  • content marketing 

5. Portfolios and/or Testimonials

Ideally, the right digital marketing agency will not only say they have experience working in your industry; they’ll be able to prove it with portfolios and/or testimonials from past/current clients. Many digital marketing agencies will post their portfolios on their websites so that you can get a better feel for the type of work they’ve done in the past. Consider asking them directly if you don’t see a portfolio or any testimonials on an agency’s site. 

a diverse team of people working together

6. Transparent Pricing and Fees

Nobody wants to deal with surprise fees or unclear pricing when working with a digital marketing agency. Make sure that all pricing and fees are transparent and up-front before you sign any contract. Keep in mind that different agencies may follow different pricing models, so you’ll want to make sure you understand what you’ll be paying up-front and what additional fees you may incur along the way (such as management fees or extra costs for buying online ad space). 

7. A Strong Online Presence

You can tell a lot about a digital marketing agency from its online presence. Do they rank among the tops of search engine pages? Do they have a solid social media following? Is the content on their blog up-to-date? Make sure a digital marketing agency is “practicing what they preach” before you decide to trust them with your own marketing needs. 

Ready to Hire a Marketing/Design Agency? 

Choosing the right digital marketing agency for your business can seem like a daunting task, but it doesn’t have to be. By knowing what to look for (as well as which “red flags” to avoid), you can confidently select an agency to help grow your business. 

At Strategic Growth Advisors, we’re proud to offer a wide range of digital marketing services to suit your needs, with specific experience across several industries. Contact us today to schedule a consultation or find out more about us! 

Naming SEO Images & Social Media Marketing Images: Best Practices

When it comes to your brand’s social media marketing and search engine optimization, you might not think that the images you upload (and how you tag/name them) really make much of a difference. However, your images are just as important as any other content you put out. With that in mind, there are some tips and strategies you should follow with social media marketing images and naming SEO images. 

Why Does Image Optimization Matter, Anyway? 

There are already many components of search engine optimization (SEO) to keep in mind. It can be a bit overwhelming, from making sure your content strategy is up-to-date to posting regularly on social media and optimizing your website for the search engine algorithms. 

Likewise, it can be easy to overlook the importance of image optimization when it comes to your brand’s online presence and overall search engine rankings. However, image optimization matters because when you use the right strategies, you can use images to help boost your SEO by delivering an improved user experience, faster page-loading times, and many other benefits. 

Best Practices for Optimizing and Naming SEO Images 

If your knowledge of image optimization is limited, you’re not alone. Many website/business owners are “guilty” of uploading stock photos and never thinking about these images again. The good news? You don’t need to be a marketing professional to begin optimizing your images (both on your website and social media) for SEO purposes. 

Compress Large Image Files 

When selecting images for your website, make sure to run them through a file compressor before uploading them. This will help reduce the size of each image file without sacrificing quality or resolution in the process. This matters because when file sizes are too large, it can increase the time it takes for pages on your website to load. 

This, in turn, can create a frustrating experience for your site visitors. Meanwhile, search engines penalize sites with slow page-loading times. By compressing larger image files so that they load more quickly, you can optimize your SEO while providing a better browsing experience for your users. It’s a win-win! 

Use Keywords in File Names 

You might not think it matters what you name your image files, but from an SEO standpoint, it does! That’s because images with descriptive names will be more likely to be found by search engines. This, in turn, can enhance your search engine page rankings for relevant keywords. 

Consider, then, going through your media library and updating the names of each file to reflect a description/keyword related to the image itself. This can be time-consuming (especially if you have a lot of images in your library), but it can pay off big time from an SEO perspective. Moving forward, make an effort to name every image file accordingly so that they’re easier for search engine algorithms to find. 

a person at a desk typing keywords for seo images

Save in the Right Format 

The file format you select for your images can also affect your SEO rankings, so choose accordingly. In general, it’s best to stick with PNG, JPG, or WEBP for any images that you upload to your website. PNG files tend to take the longest to load but will also produce the highest quality images. 

Meanwhile, JPG files can be adjusted to just about any file size needed with minimal loss in image quality. It is also worth noting that WEBP files offer loss-less file compression for images but are exclusively supported by Firefox and Chrome browsers. 

Ditch the Stock Photos 

As convenient as it may be to use generic stock photos on your website and social media pages, the reality is that you’ll get a lot more out of using high-quality, custom photos instead. This is because stock images prevent your site from being unique or standing out from your competitors. After all, there’s a good chance they could be using the very same stock photos that you are. 

If you want to set your site apart, try taking your photos and uploading them to your site and social media pages. This will require a little more effort on your part, yes. However, having custom images can pay off big time from an SEO standpoint. 

a person editing a photo on their laptop for seo images

Optimize Your Alt Text 

In addition to naming your image files accordingly, it’s also a good idea to optimize your image alt text for the search engines. Specifically, alt text refers to the text that a browser will display when an image does not properly load. This should be a unique description of the image itself. 

When you take the time to write out unique alt text for each image, you can incorporate valuable keywords and phrases that can boost your SEO. 

Make Them Mobile-Friendly 

If you haven’t done so already, now is also an excellent time to make sure all your images are optimized to load correctly on a mobile device. After all, most people visiting your website these days are probably doing so from a mobile device. 

When images are optimized for viewing on any device, you can rest assured that they will properly scale when being viewed from a smartphone, tablet, or any other device. This not only boosts your search engine rankings but improves your user experience as well. 

an artist at a desk drawing

Looking for More Help with Your Digital Marketing? 

As you can see, taking the time to optimize your photos (both on your website and social media pages) can make a huge difference in your digital marketing. From taking the time to compress your image files to correctly naming and tagging them, a bit of effort can go a long way. 

Still, if handling your social media marketing images and naming SEO images is taking up too much of your time, you can always benefit from hiring a digital marketing agency to handle this on your behalf. At Strategic Growth Advisors, image optimization is just one of the many digital marketing services we offer. Contact us to learn more about what we can do for your brand! 

If Something Went Wrong: How to Write an Apology Letter to Your Client

In an ideal world, you would never make mistakes that could have a negative impact on your relationship with clients. However, even the most experienced business professionals are human and will do things wrong at times. Writing an apology letter is the best course of action if you make a mistake, especially one that could threaten an established client relationship. Here’s how to write an apology letter to your client that communicates your sincerity and desire to have another chance. 

What is an Apology Letter, and Why Should You Write One? 

An apology letter sounds pretty self-explanatory on the surface. You made a mistake and want to acknowledge that to the client in writing. However, human nature being what it is, apology letters can be tough to write. Admitting wrongdoing takes humility and the ability to take ownership of mistakes. 

Apology letters can take many forms, with the most common one today being email. If that’s not your style, you have a few other options, including mailing a letter, using video messaging, or picking up the telephone to express your thoughts. The length of your apology letter should correspond to the degree to which your mistake impacted the client. Remember that your apology should feel personal, even if it goes out to more than one client. 

Consider Your Client’s Point of View Before Putting Your Apology in Writing 

You may not immediately understand why a client is upset, and you never will if you only consider how the situation affects you. Looking at the situation from your client’s perspective requires reflection and empathy. Without proper consideration of the situation, your apology can come across as self-centered or insincere.  

For most people, feeling validated is an essential aspect of a positive interaction with a business. They want to feel like someone has taken the time to truly listen to their concerns. You might be surprised by how much a simple statement like “I understand how frustrated you must feel” can help reduce tension in a situation. 

Describe How the Mistake Happened without Making Excuses 

Most clients appreciate a concise explanation of what went wrong. While you do not need to share every detail, clients can tell when you try to protect someone or hide something. Transparency is always the best policy when it comes to rebuilding trust. Your apology letter should address every concern the client has raised without downplaying them or pointing fingers at someone else. 

A blackboard with the word 'excuses' crossed out in chalk

Offer a Solution, Including What You Will Do Differently Next Time 

Knowing that you have heard their complaints and taken responsibility for contributing to their distress is only the first step in a good apology. The apology letter quickly becomes meaningless if your company does not follow through on making the situation right. For example, assume that your employee made a mistake that cost your client time or money. You could offer to repay the financial loss or provide a discount on their next purchase as an act of goodwill. 

Sometimes, clients become upset over issues that represent a more significant problem within a business that you cannot fix right away. In this situation, the best thing to do is to let your client know you are aware of the problem. You can outline what you plan to do to address it and then follow up with the client once your company has implemented changes. One common example is when a client receives poor customer service due to staffing or training issues. 

The #1 Rule of How to Write an Apology Letter to Your Client 

Each of the tips we have shared above is important. Even so, we recommend that you do not start writing an apology letter to a client until you are in the right frame of mind. You may feel hurt, angry, or defensive if you write the letter too soon after the incident. Your feelings are bound to come across and not leave the client with the impression you hoped for in this case. Be sure to take the time to calm down and collect your thoughts before you start composing an apology letter. 

You also do not want to wait too long after an incident that upsets a client before you acknowledge it and offer an apology. Ideally, you should send the letter within a few days. This timing is ideal to avoid a scenario of having the client assume you do not care about them and becoming even more upset. 

A sticky note with a lightbulb

You Take Care of Your Clients While We Take Care of You 

You have a lot on your plate managing a business while keeping both clients and employees happy. When you have little time for marketing but know it is important, Strategic Growth Advisors is here to help. Please get in touch with us to request a consultation where you will learn about each of our marketing services in greater detail. 

How to Reach Out to New Customers in 2021

No matter what industry you’re in, you have some potential clients out there who aren’t even aware of your brand or services. These customers may not even know that they have a need for the products and/or services you have to offer. At least, not yet. Still, this doesn’t mean you should overlook this group with your marketing plans. The key is knowing how to reach out to new customers—even when they don’t realize they need you. 

By making this audience aware of your brand and what you have to offer, there’s a better chance that your business will be the first one they turn to when they do need your products or services. In this sense, a little proactive marketing now can make all the difference when it comes to your brand’s long-term success! 

Figure Out Who Your Target Audience Is 

Perhaps the most challenging step in the process of reaching these new potential customers is simply figuring out who they are. After all, it’s hard to develop an effective marketing plan for a buyer segment you don’t understand. 

So, where do you begin when it comes to identifying this audience? You’ll need to figure out what works best for your business, but you may have some success with looking at your website’s current visitor demographics and social media demographics. This will give you a better feel for the segments that are most engaged with your brand, as well as the segments that are least engaged. 

You may notice, for example, that a particular age group is lacking awareness or interaction with your brand. This could very well help you identify a potential buyer segment that you’ve been missing. 

Sticky notes with drawings of people and a target on the middle

Create a Buyer Persona for That Audience 

Once you have a better idea of where your brand awareness is lacking, you’ll want to sit down with your marketing team and create an actual buyer persona for that audience. Specifically, a buyer persona is a fictional representation of somebody in a particular part of your audience. This persona should have: 

  • a name 
  • interests 
  • behavioral traits 
  • demographic details 

Once you have a buyer persona for your target audience, you’ll have a much easier time marketing to them effectively. 

Discover Unique Ways to Market to Them 

More than likely, you’ve already spent a lot of time figuring out ways to market to your current customers. However, you can’t rely on that same marketing plan to reach your new audience of customers who don’t know they need your services. After all, if that approach were effective, you wouldn’t be having this problem in the first place. 

Based on the buyer persona you’ve created, and what kind of marketing is most effective for those demographics, it’s time to create a new and unique marketing plan to reach this untapped audience. Not sure where to begin while staying within your desired marketing budget? We’ve got some ideas below. 

How to Reach Out to New Customers: Budget-Friendly Ideas 

Keep in mind that depending on your audience, not all of these marketing ideas may be suitable. However, these are some potentially very effective marketing techniques that can bring in new clients without breaking your budget. 

Hold a Contest or Giveaway 

Who doesn’t love a good contest or giveaway? These can be a great way to spread awareness of your brand far beyond your “typical” audience. And you don’t necessarily have to give away free services or other costly/substantial prizes. A discount on a product/service or even recognition on your social media page may be enough to generate buzz and interest, so get creative with it! 

Some examples of popular social media contest ideas include: 

  • photo contests 
  • “caption this” contests 
  • random drawings 

Whatever you decide to do, consider requiring your participants to “share” your post to enter the contest; this will help spread the word about your brand and generate even more interest! 

A pink background and a hand holding a sign that says giveaway

Start (or Grow) an Email List 

Your email list can be one of the most cost-effective marketing tools on your belt, especially when bringing in new clients. Did you know that email marketing has an average return on investment of $38 for every dollar spent? 

If you’re not already focusing your marketing dollars and efforts on growing your email list, now is the time to get serious about it. 

Try Your Hand at Blogging 

Starting (and updating) a business blog can also be a great way to spread your brand awareness while also establishing your company as an authority within the industry. This, in turn, can lead to more conversions of your target audience. 

Yes, blogging can be time-consuming, but it can pay off many times over in terms of new customers and improved search engine rankings. Take some time to research the kinds of topics that your target audience is most interested in, and then try to craft some blog posts around those topics. Be sure to share your posts to your social media pages, too, as this will encourage sharing. 

Ask Current Clients for Referrals 

Referrals from your current customers are among the best tools for bringing in new clients, so don’t hesitate to ask. You could send out emails to existing customers or even reach out directly via phone call or text. You might be surprised at how willing your happy customers are to refer a couple of potential leads to you. Even if they don’t know of anybody who may need your services right now, they’ll be sure to keep you in mind if the opportunity arises later on. 

A piece of paper that says referrals and a paper cutout of a heart

Start Reaching New Customers Today! 

Taking your business to the next level means reaching your full potential and a growing customer base. Our team at Strategic Growth Advisors is here to help make that happen. Reach out today to find out more about what we can do for you! 

Your Guide on How to Measure Success of a Marketing Plan

Wondering how to measure success of a marketing plan? If you’ve recently switched from brochures, radio ads, and the like in favor of a digital marketing plan, you’re likely wondering if you made the right choice. Are your efforts improving customer engagement, bringing in more revenues, and helping your company stand out from the competition? The only way to know for sure is by learning how to measure the success of a marketing plan. Thankfully, we’ve got your back. Just use this guide to learn the top ways to measure your success and determine if you’re on the right track.

Look at Key Performance Indicators

To best measure the results achieved with your marketing plan, just keep an eye on the following key performance indicators or KPIs.

Landing Page Traffic

As a top-of-the-funnel KPI, landing page traffic lets you know how many people respond to your marketing efforts. To best review this metric, you’ll want to create a landing page for each campaign in your marketing plan. Then, as your target audience navigates to each of those pages, you get an idea about which campaigns resonate the most.

Physical Leads

The physical leads KPI goes beyond traffic to tell the story of how many customers chose to move onto the next step in engagement. You’ll best capture this data by including a sign-up form for an email, call back, or the like on each landing page. As your visitors submit that form, they go from simply browsing your website to becoming a lead.

Sales Figures

In the end, converting leads to completed sales is the overall goal of all your marketing campaigns. So, to tell if you’re achieving your goal, just take a look at the sales figures for the products and services in question. If your revenues increased alongside your campaign rollouts, then you’re likely on the right track.

a woman pressing a button that says lead

Cost Per Lead

You’ll have to wait until the end of your marketing campaign to measure your cost per lead. This figure represents how much you spent to get people to engage with your company in a meaningful way. To figure it out, you’ll need to know how much you spent on the marketing campaign from the strategy phase to completion. Then, divide that figure by the total number of leads your efforts attracted to the company.

Marketing ROI

Marketing return on investment, or ROI, also occurs at the end of the campaign when all your sales figures are final. To calculate this number, subtract the cost of the marketing campaign from the total sales growth in that period. After that, divide that figure by the marketing campaign cost to get your ROI. For example, if you spent $500 on a campaign but made $4,000 in sales, your ROI is 700%.

Key performance indicators work best over time, so record them often and compare your results month after month. By the end of each quarter, you’ll get a clear picture of which marketing campaigns got the best results. Then, you can use that framework to adjust your plan and keep increasing the growth and success of your company.

Put Your Ear to the Ground

When it comes to marketing success, not all things are quantifiable with cold, hard data. How your marketing campaigns make people feel matters, too, as it reflects their connection with your brand. You’ll need to look at these two key areas with each campaign you run to figure that out.

Social Media

Your target audience will undoubtedly share their feelings about your ads, posts, and other marketing elements on your social media pages. So, carefully watch the conversations for bits of info you can use to hone your efforts.

In addition to gauging their feedback, pay attention to whether they tag their friends, share your posts, or ask questions that indicate an interest in your products and services. Don’t forget to engage with your audience, so you can help build their loyalty to your brand even more.

Reviews

Reviews let you know where your company excels in pleasing your customers and where you can stand to do a bit better. Although most reviews revolve around the product or service itself, many customers will share what inspired them to make the purchase. As you come across that info, you can quickly tell which campaigns had the most significant impact on their buying decision.

To get the most out of their feedback, invite your customers to put their reviews right on your website. Beyond that, watch your social media accounts along with major review sites, like Yelp and TripAdvisor, to glean helpful info from a variety of sources.

Explore all the customer chatter alongside your KPIs for a well-rounded look at how well your campaigns hit the mark. Take note of any areas that your target audience didn’t find appealing and find a way to avoid that approach in the future. Over time, you’ll create campaigns that speak to your customers’ needs while strengthening their loyalty to your brand.

a woman with nail polish holds a cell phone

Want to Know More About How to Measure Success of a Marketing Plan?

As you learn how to measure the success of a marketing plan, you can better gauge your efforts and make adjustments to your approach. If that all seems far too overwhelming, we have great news – You don’t have to go at it alone. You just have to hire a marketing agency to help you out.

Our team at Strategic Growth Advisors is always here to help you create winning marketing plans and measure their success every step of the way. If that sounds like just what you need, reach out to our team today at 800-721-4953 or by filling out our online form. Upon speaking to our team, you can sign up for our consulting services or simply let us handle your marketing from start to finish.

How Church Marketing Grows Your Congregation and Amplifies Your Message

As the clergy of a church, there’s always so much to do and several places to be. You never stop serving your community and going above and beyond. Still, in the background, there is always that nagging question that plays on a loop inside your head: How can I do more? One answer might be easier than you’d think – through church marketing. 

We all have limitations in how much we can do on any given day. This is why it’s essential to delegate and find organic ways to reach others without overextending yourself. Digital marketing efforts like maintaining a website, using social media, and starting an email newsletter can all contribute to your efforts and help further your church’s message.  

How Your Church Can Benefit from Digital Marketing 

It may sound odd to think about actively marketing your church, but church marketing has multiple benefits to you and your congregation. You can use your website to share schedules for Sunday morning worship and other services throughout the week. You can engage on social media to announce important upcoming events.  

At the same time, you can keep parishioners abreast of what’s happening with a current fundraiser or clothing drive by sending a regular email update. Or, you can alert them when it’s time to begin packing the Christmas shoeboxes for your overseas mission. In a nutshell, digital platforms and engaging content have tremendous abilities to keep your communication clear and consistent. 

Beautiful mountain range with a church on a hill

Improve and Strengthen Your Relationship with Members 

In addition to having a dedicated website, your church should also host an online social media presence, as parishioners are most likely to see updates shared there. This is a more visual source of church marketing. It creates a space to post photos from the church anniversary potluck or videos of the church float in the local parade. They can revel in seeing and sharing images of their families and friends enjoying wholesome fun.  

Your social media page is also a good place for members to ask questions and get answers to important questions, such as whether service has been canceled due to inclement weather. Members can also keep the community conversations going and share about events. This saves time for everyone. 

Keep Parishioners in the Loop 

Your congregation wants to participate in church activities, but they must know when and how. Most churches maintain a bulletin or newsletter, but some congregants might enjoy a digital option that can’t get misplaced or thrown away accidentally. By sending out a digital newsletter, you can keep everyone abreast of birthdays and anniversaries. You can let them know whether the Easter sunrise service will be held indoors or out and when the next youth group meeting is scheduled. 

Grow Your Congregation 

Without a doubt, adding a simple, easy-to-navigate website is one of the best and easiest ways to grow your congregation. It’s a form of passive church marketing capable of reaching out even when you’re not. Visitors to your website should be able to view images of your church. They should be able to read about recent church-sponsored activities and events. Most importantly, they should be able to find the worship schedule easily. Add directions with a map and a phone number to call for more information, and your online presence will simply do the rest. 

Beautiful sunset over glassy lake with a church in the background

Improve Your Outreach and Communication 

Staying in touch with church members is the best way to keep them coming back every Sunday. Through a digital presence, you can fellowship with more members of your congregation in less time. Online messaging, video chat, conference chat, and more can all be done right from your desk. And when unforeseen events bring in-person services to a halt, you can still stream your sermons to the masses and keep conversations going through social media. 

Target Subscribers with Your Weekly Message 

As you collect email addresses and build your email list, you’re able to reach more and more people with your weekly messages. Maybe you’d like to send a daily scripture to give members strength throughout the day. Perhaps you’d like to post mini-sermons on your social media pages for the public to enjoy. 

The point is, digital marketing is an entirely appropriate and compelling method of promoting the Word to your members and the public. The desire is always to bring more lambs into the fold. With a healthy social media presence, a responsive website, and a comprehensive list of email addresses, your voice can carry ten times as far as it does inside the confines of your brick-and-mortar church. Boom! 

Strategic Growth Advisors Can Launch Your Church Marketing Campaign 

Strategic Growth Advisors can help you launch your church marketing campaign. We can set you up with a responsive website, help you build your email list, and make your presence known on social media. Contact us today to talk with one of our trusted advisors.

Smart Ways to Help Increase Your Online Sales

Even if your business already has a brick-and-mortar store set up, it’s always a good idea to offer your products online. Setting up an eCommerce store is a great way to expand your potential audience globally while also building a more substantial online presence. Still, setting up a live eCommerce platform and getting customers to make purchases are two separate challenges. Fortunately, there are some practical tips you can follow to increase your online sales. 

Increasing eCommerce Sales: Tips and Tricks 

Assuming your eCommerce platform is already set up, where should you begin? Consider these essential tips and tricks for optimizing your company’s eCommerce store.

 

Make Sure Payments Are Secure

Start by making sure you’ve taken all the steps necessary to complete your eCommerce site safe and secure. Unfortunately, many consumers are skeptical about making purchases online—especially on new websites that they aren’t very familiar with. These consumers may be worried about the security of their credit cards and other payment information. 

You can put your customers’ minds at ease by “showing off” your site’s security credentials. This should include prominently displaying any security badges your site uses, as well as highlighting your site’s “https” status. The more you can demonstrate to your potential customers that you’ve taken steps to protect their information, the more likely they will be to buy from you.

A graphic illustrating online sales 

Target Your Existing Customers

You might think that the key to increasing sales on your eCommerce site is to bring in new customers. While it’s true that new customers are always a plus, the reality is that you’ll get more bang for your marketing dollar by actually targeting your existing customers instead. 

These are customers you’ve already paid to acquire; plus, since they’ve made purchases from you before, you probably have a general idea of what they’re looking for. This can make them easier to target with personalized ads and special promotions. Meanwhile, you’ll be saving your marketing money by focusing on your existing customer base.

 

Consider Using Paid Ads

Although targeting existing customers is a great way to optimize your marketing budget while increasing eCommerce sales, you might want to earmark some money for paid ads. There are several options when it comes to using paid ads to bring in new customers to your eCommerce page; from search ads to social media ads, it’s all about figuring out what works best for your needs and budget. Regardless of the route, you end up taking, these ads can be a great way to bring in new customers instantly.

 

Take Advantage of Special Shopping Seasons

Shopping holidays, such as Black Friday and Cyber Monday, should not be overlooked if you want to increase sales on your eCommerce site. The last quarter of the year offers several shopping holidays, creating incredible opportunities for your eCommerce site. 

Make sure you’re taking the time to craft some special promotions and deals for these shopping seasons. From there, ramp up your email marketing and social media posts to make sure you get the word out to as many potential customers as possible!

A woman shopping online and holding a credit card
 

Offer a Limited-Time Discount

Offering short-lived discounts is a tried-and-true secret for encouraging sales on an eCommerce platform. By providing customers with a special promotion that is only valid for a certain number of days (or hours, or minutes!), you can create a sense of urgency that can help make the sale. 

One way to do this is to offer discounts only on items already top-sellers for you; because these items are already bringing in the most revenue, you can probably afford to provide a one-time discount of 5% or maybe even more.
 

Optimize Your eCommerce Site for Mobile

More shoppers are making purchases using their smartphones and other mobile devices today than ever before. This is why it’s so important to make sure that your site is optimized for use on mobile devices. If it’s not, you could literally be missing out on about 50% of your potential market. 

Meanwhile, sites that do not have responsive designs can take a hit from an SEO standpoint, as search engines like Google take responsive design into account when determining page rankings and the like. 

Not sure if your site is optimized or not? There are many tools that can help you figure this out. However, perhaps the easiest to use is Google’s “Mobile-Friendly Test” tool. All you have to do is enter the URL of your eCommerce site, and you’ll receive an instant analysis of how easy the site is to use on a mobile device. 

If your site lacks a responsive design, it’s probably time to consult with a web design professional for help in getting things coded and set up correctly.

A woman holding their phone to make an online purchase
 

Display Reviews and Testimonials

A great review or testimonial posted directly along with a product you sell can make all the difference when it comes to encouraging a sale. If you don’t have any reviews yet, consider reaching out to some of your past customers and asking them to write one for you. If you have access to some existing reviews, you can simply post these on your product pages. By showcasing positive reviews and testimonials, you’ll have a better chance of making a sale.
 

Work to Increase Your Online Sales Today! 

There are so many ways to increase your online sales without necessarily spending a lot of your marketing budget in the process. It all starts with making sure you have a secure and responsive eCommerce site set up. From there, you can take measures such as targeting existing customers, showcasing testimonials, and offering special discounts to encourage sales. 

Are you looking for a little expert help with your eCommerce page? Strategic Growth Advisors has you covered. Contact us today to find out more about how we can take your online sales to the next level. 

Business Tips for Success: “Quick Wins” You Can Achieve Before the End of the Year

Can you believe it? Although it may feel like it just began, the end of 2021 is rapidly approaching. At the beginning of the year, you may have set some goals for your business to achieve; now is a great time to assess your progress on those goals and see where you stand. 

Even if you haven’t checked off every goal on your list for 2021, the good news is that there are some business tips for success you can follow to achieve some “quick wins” before the end of the year. These victories may seem small, but they can add up to make a huge difference for your company’s success. Plus, they’ll help you get 2022 off on the right foot. 

1. Optimize Your Business Website 

The end of the year is a great time to evaluate your website. Are you happy with its design? Is it easy to use and navigate? To optimize your site for your visitors, you might consider refreshing its design or even just adding some new and helpful content. Authoring an “About Us” page with information about how your business started and its mission statement can help your customers better connect with you. 

You should also take time to ensure that your business website is optimized for mobile devices. This is especially important when you consider that most people online these days are browsing on mobile devices. You can use Google’s Mobile-Friendly Test Tool to see where your site stands. 

2. Create a Business Blog

If you don’t already have a business blog, there’s still time to get one launched before the end of the year. A business blog that’s updated regularly can boost your search engine results while also establishing your business as a stronger authority within the industry. And, of course, when you craft unique and engaging blogs for your target audience, you can enjoy a stronger web presence and engage with your client base. It’s a win-win! 

A person typing on a laptop in a beautiful office

3. Strengthen Your Social Media Presence

A solid social media presence can also help boost your brand awareness while giving you unique opportunities to engage with your audience. It costs nothing but time to set up and maintain a social media page for your business. 

If you’re short on time before the end of the year, consider focusing on just one social media platform that your audience uses most. This could be anything from Facebook to Twitter. From there, you can concentrate your efforts on gaining some new followers and posting more frequently as you move towards the end of the year.  

You might also consider hiring a team to help you strategize your social media content or manage it for you.  

4. Build an Email Marketing List

Email marketing is far from dead; in fact, it’s still one of the most cost-effective digital marketing strategies out there. If you don’t already have an email list (or if your list is lacking), make it a goal to grow your list by the end of the year. If you’d like to get ambitious, you can even set a goal to increase your list by X amount of subscribers by December 31st. 

There are many quick and straightforward ways to go about growing an email list for your business. If you don’t already have an option for your site visitors to sign up for your email list on the front page of your website, consider adding one. Make sure the sign-up form is front-and-center so users can sign up quickly and effortlessly. To sweeten the deal, you might even offer a special promotion or deal to first-time subscribers. 

5. Cut Back on Unnecessary Spending

The end of the year is also a fitting time to review your spending and budget from the past year and see where you may be able to make some cuts. By cutting back on even a little bit of your company’s spending, you can free up capital to use towards marketing and other efforts that will pay off in the long run. Not sure where to begin when it comes to reviewing your business budget and making changes? Consulting with a business financial advisor can be a sensible option. 

6. Work on Your Search Engine Rankings

When was the last time you prioritized your search engine optimization (SEO) efforts? A little bit of work here can pay off big time by improving your site’s rankings on the search engine results pages (SERPs). The best part? You don’t need to spend a lot of time or money to focus on your SEO—and you can absolutely see results before the end of the year. 

A few things you can start doing to improve your SEO on your business website include: 

  • Incorporating relevant industry keywords into your site/blog content. 
  • Optimizing your site’s imagines with alt tags. 
  • Adding strategic backlinks to your web content. 
  • Improving user-friendliness on your website. 

A visual explaining SEO

7. Start Working with a Marketing Agency

If all this digital marketing terminology leaves you feeling overwhelmed, then perhaps the best thing you can do to improve your business by the end of the year is simply scheduling a consultation with an experienced digital marketing agency. By doing so, you can get the professional assistance you need with many aspects of your online presence and marketing, such as: 

  • website design 
  • search engine optimization 
  • social media marketing 
  • email marketing 
  • and more 

From there, you can take a lot of the work off your plate while still knowing that you’ve taken a giant step that will help your business not just in the short term but for years to come as well. 

Use These Business Tips for Success! 

Are you looking for a digital marketing team you can trust with your growing business needs? You can always rely on Strategic Growth Advisors! Contact us today to find out more about what we can do for your business before the end of 2021. 

How to Use Classic Marketing Ideas to Increase Leads

Looking for original marketing ideas to boost leads? While most of your efforts should remain digital, old-school marketing tactics still have a lot of merit for small businesses. 

As much time as we spend in the digital world, it’s easy to forget that there’s an offline world, too. Not every marketing tactic needs to be online. Instead of focusing all your energy on increasing conversion rates, building social media campaigns, or attempting to create the latest viral video, consider original marketing ideas and techniques that have worked for decades. If you’re wondering how to increase leads, these original marketing ideas can help. 

Branded Promotional Items 

If you’ve ever attended a trade show or convention, you probably came away with a bag full of pens, jump drives, water bottles, and other trinkets bearing the name of companies that want your business. While rather ubiquitous these days, branded giveaways are a cost-effective way to see a significant marketing return. Your business’s name gets in front of potentially thousands of people and serves as a top-of-mind reminder of your product or service. And if you’re lucky, your branded promo item will become coveted by potential customers in the vertical you serve. 

original marketing ideas

 

Direct Mail 

When you send an email campaign, you can’t be sure your intended target sees the message. Emails can get lost in spam filters or stuffed into promotional folders, never to reach your lead’s eyes. That’s what makes direct mail messages a good alternative. When someone retrieves a well-designed postcard in their mailbox, rest assured they will glance at it. If your lead magnet (or offer) piques their interest, they’ll visit your website and offer up their email address or phone number. 

Pro Tip: Including a coupon or discount on a direct mail piece will prompt leads to visit your website or storefront. 

Loyalty Cards 

People tend to complete something once they’ve started it, especially if there’s a reward at the end. That’s what makes loyalty cards so enticing for small businesses. You may think of loyalty cards in the context of ice cream parlors or sandwich shops that give you a free treat or discount once the card is filled. But loyalty cards can be used at any number of small businesses. Nail salons, cleaning services, auto mechanics, and others can use this low-cost strategy to keep customers coming back. 

Radio Spots 

As more and more people watch streaming content or use a DVR to zip through commercials, TV ads just aren’t as effective. They’re expensive, too. Production costs and the actual ad buy can easily account for a small business’s annual advertising budget. That’s what’s makes radio an attractive option. People still listen to the radio in their cars, and radio spots are generally fairly cheap to produce. A creative jingle will help you gain brand identity and set your small business apart from the competition. 

 

original marketing ideas

 

Word of Mouth 

Have you ever heard of “teleconferenced peer influence groups?” The phrase was coined by a psychologist in the 1970s who used physician focus groups to discuss pharmaceutical products. Essentially, the psychologist observed how one or two physicians could sway skeptics by discussing the positive outcomes they had experienced after prescribing a medication to their patients. So “teleconferenced peer-influenced groups” is just a fancy way to say word-of-mouth advertising that influences others’ opinions of a product. Today, the phenomenon holds true. More than 90 percent of people say they trust friends’ recommendations and nearly three-fourths of people say word-of-mouth is a critical part of their purchasing decisions. 

You can influence your customers’ willingness to talking positively about your business by doing two things: providing good service and offering referral incentives. Giving existing customers rewards for sending new clients to your business is a great way to increase leads. 

Looking for More Original Marketing Ideas? Contact Us Today 

If you’re wondering how to increase leads, get in touch with Strategic Growth Advisors today. We are experts at digital marketing in Arizona and look forward to working with you. During a consultation, we’ll discuss ways to help improve your digital presence and offer insights into other old-school ways to increase leads. 

Fresh Ideas to Build a Solid Relationship with Your Customers

Building positive customer relationships is critical to any organization. The challenge is maintaining those close, personal relationships as your small or medium business continues to grow. The good news is there is help available and plenty of good, fresh ideas to build a solid relationship with your customers. Here are a few.

Create Partnerships

Consciously or unconsciously, many businesses work to build their customer or client lists and track sales. A slight shift in attitude can help build stronger, longer-term relationships. Shifting our approach from collecting customers to creating partnerships can make a dramatic difference. A partnership is where ultimately, you work together for the common good. This can also relieve some of the competitive stress that is present in many business relationships.

Gather Information

The better you know your customers, the better opportunity you have to build positive customer relationships. Every contact, conversation, and meeting is likely filled with nuggets of information that can help you become closer with your clients. They may mention their anniversary or son’s birthday or even internal sales goals. When this info is noted and gathered, it can become a powerful relation relationship-building tool.

Look for Ways to Exceed Expectations

Satisfying customers is just not good enough anymore. Your company should be on the constant lookout for ways to exceed expectations. Perhaps it is just exceeding delivery goals or follow-up customer service calls. If a customer has expressed concern with another vendor casually, make sure your company doesn’t create those same concerns. Be proactive in your search to exceeds expectations.

 

positive customer relationship

Ask for and Encourage Feedback

One of the best ways to create closer, long-term positive relationships with customers is to ask for their input, feedback, and suggestions. Ask them why they do business with your company and what improvements they would make. This could be done through a conversation or even through a survey. What products or services would they like to see you offer? This is particularly powerful when you implement one of their ideas or suggest their comments inspired another idea you implemented.

Don’t “Sell” with Every Connection

Remember, every contact is designed to build stronger relationships, not just sell a product or service. Some representatives only contact their customers when there is a new item to sell or it is time to re-order. This can create a situation where your company only contacts a customer to ask for or sell something. Find reasons to connect with clients other than to sell them. Perhaps it is sending them a business-related article you found or another piece of helpful information.

Listen with Empathy

We’ve all been there. You are so excited about your product that your presentation becomes one-sided. You forget to listen. When your goal is building longer-term, positive customer relations, you should focus more on asking questions and listening with empathy. Avoid the temptation to pounce on a customer’s response or objection that you feel you have THE answer to. If a client has questions or concerns, they deserve a thoughtful response. When they understand you are there to listen, you are beginning the path to a relationship.

positive customer relationship

Communicate Through Their Preferred Method

Most of us tend to communicate through our favorite vehicle, whether through phone, texting, email, etc. We should focus on speaking to our customers through their favorite method. This is not only courteous but increases the odds of improved communication and response.

Who are Your Most Loyal Customers and Why?

You can learn a lot from your most loyal customers. What do they have in common with each other? Are there common threads that make them so reliable? You should always know not only who these customers are and what contributes to their loyalty. You can get to know them through surveys or questionnaires, or if you have the opportunity, through mixers and events to not only get to know them better but to thank them.

Consider Getting Help

If your company is growing fast enough, it may be time to reach out for help for your customer success management program. This could be in the form of Customer Relationship Management (CRM) software, working with a digital marketing agency, or even using a marketing consultancy. These are all viable options to facilitate growth while maintaining close relationships with your customers.

At StratGrow, we specialize in assisting small to medium businesses maneuver their way successfully through a gauntlet of digital marketing challenges they face. From website design to content marketing, social media marketing, or SEO, we help our customers achieve more. To learn more, we encourage you to contact Strategic Growth Advisors.

How to Build a Social Media Strategy: 7 Steps to Get Started

These days, businesses of all sizes are taking advantage of social media platforms like Facebook, Twitter, and Instagram to spread awareness of their brands and boost customer engagement. However, just having your business on social media doesn’t mean a whole lot if you don’t also have a great social media marketing plan in place. 

By having a better understanding of why social media marketing is so important and how to build a social media strategy, you can make the best use of your brand’s social media profiles and take your business to new levels of success. 

The Importance of a Great Social Media Strategy 

So, why is social media marketing so important, anyway? Consider, for a moment, the simple fact that billions of people are active on social media daily. This means that your potential reach is, well, the majority of the globe when you utilize social media to your full advantage. 

Likewise, when you have a great social media strategy in place, you’ll be able to: 

  • grow your number of followers (and potential customers) 
  • spread awareness of your brand 
  • increase traffic to your website 
  • boost your search engine rankings 
  • improve your conversion rates 

And, of course, social media platforms provide your brand with a unique opportunity to communicate and build relationships with your audience in a way that other forms of marketing simply don’t. 

How to Build a Social Media Strategy

Not sure where to begin when it comes to developing your own social media strategy? By following these simple steps, you’ll be well on your way to success. 

1. Define Your Goals and Objectives

Start by thinking about what you’d like to get out of your social media marketing plan. Depending on the size of your business, it may also be helpful to consult with others for input on this. Without specific goals and objectives, it can be difficult to start building your social media strategy. 

What are some common goals and objectives to consider? Think about these: 

  • gaining new followers 
  • improving conversion rates 
  • building your brand reputation 

Make sure to start with smaller, achievable goals; for example, you might set a goal to reach 1,000 followers in the first year rather than 100,000 followers. 

2. Know Your Audience

Next, it’s time to set aside some time and resources to get to know your target audience. Even if you think you know everything there is to know about your ideal customer, you don’t know anything until you’ve conducted some specific research. 

By having a better idea of who your audience is and what they’re interested in, you’ll be able to more confidently craft social media content that will interest and engage them. Likewise, knowing some demographics about your target audience can give you a better idea of which social media platforms they’re most likely to be using. For example, did you know that millennials are more likely to use Instagram and TikTok than Facebook? 

3. Size Up Your Competition

No matter what industry you’re in, there’s a pretty good chance that you have competitors on social media. There’s absolutely nothing wrong with checking out your competition’s social media pages to get a better feel for what they’re doing and how they’re interacting with their audience. Obviously, you don’t want to copy their strategies, but just checking out their pages can help you figure out what kinds of tactics you may want to implement on your own social media profiles (and which ones you may want to avoid altogether). 

successful social media strategy

4. Choose the Right Platforms

You’ll also want to make sure you’re marketing on the right social media platforms based on your audience research. After all, you could be missing the mark entirely if you’re pouring your time and resources into marketing on Facebook if the majority of your target audience is using Instagram instead. 

Once you’ve narrowed down a few of the best social media platforms based on your audience, it’s time to create and build up those profiles. 

5. Craft and Post Engaging Content

At the end of the day, your content will be the most important aspect of your social media strategy. Not only do you need to be posting regularly on your brand’s social media pages, but you need to make sure your content is engaging, interesting, and share-worthy for your audience. Depending on the specific social media platforms you’re using, you might consider posts with lots of images or videos to draw people in. It can also be useful to ask for feedback or to even hold social media contests as a means of keeping your audience engaged. 

Many brands also rely on a social media calendar to ensure they have interesting content to post regularly. Specifically, a social media calendar lays out exactly what you will post each day; there is even software that will handle posting on your behalf so you can set it and forget it! 

6. Interact With Your Followers

Another important thing you can do to optimize your social media strategy is to interact with your followers as much as possible. This means inviting them to share their input/stories on your posts and taking the time to respond to comments and questions both in your inbox and on your posts. A little engagement can go a long way in building a sense of community and boosting your reputation! 

7. Revisit and Refine Your Strategy

On occasion, take time to reflect on how well your social media strategy is helping you achieve your original goals and objectives. Ideally, you’ll have specific metrics and reports to help you gauge this. From there, take time to refine your strategy as needed until you achieve your goals. 

Get Help From Our Team of Marketing Professionals 

Are you still feeling overwhelmed by the task of developing a social media strategy for your brand? Our team at Strategic Growth Advisors has you covered. Contact us today to find out more! 

How to Create a Company Blog: What Should You Write?

Chances are, you spend a fair amount of time working on your brand’s marketing. You’re constantly looking for ways to grow your business, boost your brand awareness, and improve your reputation among your audience. You probably even allocate some of your budget towards paid ads and other forms of marketing. What you might not realize, however, is that your company blog can be just as effective as any form of paid advertising. 

If your business doesn’t already have a company blog or if you’ve had a hard time keeping up with it, we’ve got some tips that will help you come up with engaging blog content that your readers will love. And if you don’t already have a blog set up, these tips can walk you through how to create a company blog that will help your business grow. 

Why Your Business Needs a Blog 

There are so many reasons to set up and maintain a blog on your business website, regardless of what industry you’re in. For starters, it doesn’t cost a thing (other than your time and whatever you pay to host your blog). This makes it one of the most affordable and effective forms of digital marketing out there. 

And when your blog is properly maintained and regularly updated with useful content, you can enjoy other benefits, such as: 

  • increased traffic to your website 
  • improved search engine rankings 
  • greater conversion rates 
  • improved link-building 
  • a better industry reputation 
  • a boost in brand awareness 
  • stronger company voice 

Deciding on Blog Content: How to Create a Company Blog 

One of the biggest hangups business owners run into when creating or maintaining a company blog is simply figuring out what to post. If you don’t know what to write about, there are some tips worth following that will help you craft engaging and share-worthy blog posts every time. 

Know Your Audience 

Start by simply knowing your audience; this is often easier said than done. By learning as much as you possibly can about the people reading your blog, you can brainstorm and craft content that will interest them specifically. If you have a means of contacting your target audience (whether directly or via social media, for example), you might even want to ask them for feedback on the types of blog content they would like to see. 

Your audience, for instance, may want to see a blog about new products and/or services that your company will be offering. Product demonstration blogs can also be helpful. Meanwhile, occasional blogs on advancements or industry news may also be of interest to your audience. 

Hold a Brainstorming Session 

Even if you’ll be the only one taking the time to write these blog posts, this doesn’t mean that you can’t (or shouldn’t) get input on topics from others within your company. Consider holding a brainstorming session with a handful of your best employees to develop some potential blog topics. The more you can come up with, the better. From there, you can create a plan to post one new blog per week based on the ideas that your team comes up with. This can save you a lot of time researching topics on your own each week. 

Conduct Keyword Research 

One of the main benefits of having a company blog is boosting your search engine rankings—but you won’t be able to take full advantage of these SEO benefits if you don’t know how to write a blog that’s SEO-focused. 

The best thing you can do when writing a blog (from an SEO perspective) is to conduct extensive keyword research before you start writing. This means getting a better feel for exactly what your target audience is searching for online so that you can incorporate those exact keywords (both short- and long-tail) into your blog content. This, in turn, will help your blog and business website rank higher. 

company blog keywords

Check Out the Competition 

While you don’t want to regurgitate the same ideas that your competition has already covered in their blog, it can be helpful to take a peek at your competitors’ blogs to see what’s already been done versus what you might still be able to tackle. Furthermore, suppose you feel that none of your competitors have done a particularly good job covering a certain topic or have left out important information. In that case, this is an excellent opportunity to write your own comprehensive post that will be more helpful to your audience and fill those gaps. 

Choose an Appropriate Length 

It’s a good idea to have both short- and long-form posts on your blog. Shorter blogs should hover somewhere around the 400-500 word mark, whereas longer posts may be closer to 1,000 words. Regardless of the length of your blogs, make sure you break up your text with plenty of subheadings, bullet lists, and the like. This will make it easier for your audience to read. Images are also a great way to break up long chunks of text while adding visual appeal to your content. 

Incorporate a Call to Action 

Never miss an opportunity to include a call to action (CTA) at the end of your blog. A CTA could encourage your readers to visit your website, reach out to your company, or even sign up for an email newsletter. Whatever it is, make sure you’re clear about what you want your readers to do and include direct links whenever possible. 

Looking for Help with Content Marketing in Tucson? 

Coming up with ideas for your business blog may not always be easy. However, with these tips in mind, you can be well on your way to creating some great blog content that your readers will love. 

And of course, if you need any help along the way when it comes to crafting great blog content, our team at Strategic Growth Advisors is here to help. Reach out today to learn more about what we can do for your business! 

5 Ways to Improve Your Company LinkedIn Page in 2021

Looking for ways to improve your company’s LinkedIn page can be challenging. The algorithms cater to personal posts. Businesses often have a difficult time finding a good balance that’s personable and valuable for the follower. And that’s what your LinkedIn company page strategy should help you define. 

LinkedIn started as a professional networking platform, but it’s expanded. Today, it’s one of the best places to spend your time if you’re marketing B2B services. Companies often have a difficult time defining their social media strategies. You’ll see a lot of companies only sharing posts that pertain to their business. They don’t monitor or post often enough to fully utilize the channel. 

Here, we’d like to give you five ways to improve your company’s LinkedIn page to get better ROI from your time and improve your reach. 

Defining Your LinkedIn Company Page Strategy 

When setting up your LinkedIn company page, your content is a good place to start. The more detailed, the better. It’s also good practice to use hashtags and SEO keywords that make your profile easier to find. If you already have a LinkedIn profile, you need to devise your strategy. 

A LinkedIn strategy depends on the goals that you have for your business through LinkedIn. Are you looking to connect personally with new clients? Source talent? Improve name recognition? 

For most companies, LinkedIn can provide value for all of these goals. But targeting your primary goals will help you understand where to invest your time. If your goal is to increase brand awareness and conversion among prospective customers, you need to develop your content to serve that target audience. 

If you were looking to use LinkedIn to source the best talent, your messaging would be completely different. 

Once you know your goals and target audience, you’ll want to develop your posting schedule. The more often you post, the more quickly you increase views and connections. You can use your LinkedIn analytics to see how well your posts are received and which posts generate the most engagement. 

Top 5 Ways to Improve Your Company LinkedIn Page 

The techniques you use to improve your LinkedIn company page will be dependent on your goals. Here are a few great tips to keep in mind that will help you improve your content and brand experience on the platform. 

1. Enlist Employee Ambassadors 

LinkedIn shares personal posts, and people respond better to individuals on social media than they do to company profiles. Your employees can offer a great megaphone for your messaging. There are a few ways that your employees can help boost your company’s LinkedIn page. 

They can reshare your posts to their own networks. They can also connect to your business page so that your social media manager can notify them whenever a new post goes live. Employees can also invite their connections to connect with your business page. 

Employees can be your best asset on platforms like this. They can help amplify your message, and they give a personal face to your company. 

Staff meeting

2. Use LinkedIn Features to Track the Competition 

LinkedIn makes it easy to see what your competition is doing on the platform. You can use analytics to track how your page is doing, how people find you, etc. But you can also use the analytics to track your competitors on LinkedIn. You can see how many followers they have and how many new followers they have. You can also see how often they’re posting and the type of content they post that gets engagement. 

What you’re looking for with your competitor’s performance is where there are holes in their strategy. If they’re not using certain features, those might be good places to concentrate your efforts. For instance, if they never publish leadership pieces, that might be an excellent strategy for your business to launch. 

3. Work with Influencers 

Just like other social media platforms, LinkedIn has influencers. For your business, this can be a great partnership. LinkedIn does have an influencer program, but you don’t necessarily need to go that route. You can reach out to someone in your industry you’re looking to connect with and establish a successful relationship together. 

The goal is to get your brand and messaging in front of a whole new audience. With this in mind, you want to target influencers who your target audience also follows. 

4. Publish Thought Leadership Pieces 

This is one of the best ways to give value to your audience. Thought leadership pieces are valuable because they’re not a rehashing of information they can find in any Google search. A thought leadership piece combines your own in the trenches experience with innovative solutions to problems that your audience struggles with. 

These don’t have to be published often, but a few value-packed pieces will help further establish your company page. 

Typing on laptop

5. Develop a Strict Posting Schedule 

If you want to see growth on your LinkedIn page, you need to post regularly. Several times a day is preferable. You also want to pay attention to the times of the day that you post. There are specific times that get better engagement. For most B2B businesses, you’re going to see higher engagement in the mornings on weekdays. However, you should check your analytics. You may notice a different pattern if you play with the timing of your posting schedule. 

Best Practices for Your LinkedIn Company Page

There are some best practices that will help on LinkedIn, no matter what your goals are. Using visual content is a good practice. This can include images and videos. You can also use LinkedIn Live and play with those features because there tends to be a great deal of engagement in video, especially live video. 

Stick with your posting schedule. If you post three times a day, make sure that you are committed to that schedule. If your audience never knows when to expect new content, they stop looking for you. So the more regular, the better. 

One final best practice is to make sure that you engage with your audience. Make sure you respond to every comment or response promptly. Don’t just post content. It is still a social media site, even if a more professional one. If you go out of your way to engage with people and respond to them, credibility and positive results will follow. 

Tips for Building Brand Personality in 2021

Your company’s brand is its business card to the world. Few things are as important as building brand personality to create awareness of your company. Implementing new business branding ideas also drives consumer perception and increases demand while allowing your business to stand out from the competition. 

Maybe you understand the benefits of big brand ideas but need help coming up with them. Strategic Growth Advisors provides the business branding ideas you need in this blog. After considering them, we invite you to work with us to turn these ideas into reality. 

Define Your Company’s Archetype 

Carl Jung, the well-known and respected psychologist, was the first to develop the concept of a business archetype. Apple and Microsoft are two examples of successful companies that used Jung’s theory to their advantage. He claimed that success in sales goes beyond just selling the product or service. Businesses must also sell a story since this is critical to building brand personality. 

Microsoft has achieved worldwide success by selling the story of its products being like the girl or boy next door. The brand is always close to people wherever they go. Essentially, Microsoft sells the story that their products integrate with everyday life. Apple sells its products based on a visionary archetype. The image people associate with it is one of a trendsetter. 

Your company’s archetype does not need to be anything like Microsoft’s or Apple’s to reach your target audience. However, it does need to be authentic. The first step in creating a compelling story is to develop it around a representative archetype. 

user experience

Start Using Heat-mapping 

Heat-mapping is a strategy that enables you to learn in-depth data about your website visitors. Here are three examples of rich data provided by heat-mapping software: 

  • Each customer’s journey before arriving at your business website 
  • Most common areas people click on your business website 
  • How far down people scroll on each page 

Be sure to act on information obtained from heat-mapping software right away to improve your brand image. For example, condense the information on your home page if you discover that most people do not scroll all the way to the bottom. Your website should match the typical workflow of your customer demographics as closely as possible. 

Consider Redesigning Your Company Logo 

The logo your company presents to the world is a huge part of its brand identity. You cannot afford to release an unprofessional logo created by an amateur if you hope to win customers. We recommend taking a moment to consider your company’s logo against a few of the most well-known logos. Coca-Cola and McDonald’s are just two common examples. People see those logos and immediately think of soft drinks or fast food. 

You also need to think about whether your business has outgrown its current logo. What worked for you in the beginning may be too simplistic now. Having a team of professionals review the existing logo and provide personal brand logo ideas is the best place to start. 

Once you get back a list of suggestions, conduct market research to see which logo customers prefer the most and why. Knowing why people gravitate towards one logo design over another helps your marketing team improve before the final release. 

Personalization is an Important Part of Building Brand Personality 

Customers care about themselves and their problems, not your company. The most successful businesses understand this and build their brand around what they can do for customers. The message should never be the other way around. 

At the same time, people expect the companies they do business with to personalize their products and services. How can you go beyond using a customer’s first time to offer a truly personalized experience? Consider these options: 

  • Email: The best way to personalize email is to track the types of information your customers consume and tailor your message accordingly. Email from your company should align with customer interests and buying habits. They are likely to delete it without reading if they can tell your company made no effort to treat them as an individual. 
  • Retargeting: Studying the pages a person visits on your website gives you insight into what is important to them. Turning that data into personalized display ads increases your chances of getting that person to come back to your website to make a purchase. 
  • Helpful content: Developing and publishing useful content without any hint of a sales pitch is a great way to develop your brand. Be sure to customize the blog posts, videos, infographics, and other content based on previous interactions on your website. 

Facebook Ads 

Be Willing to Become More Authentic on Your Social Media Channels 

Although we stated above that customers care more about their problems than your company, they still value authenticity. No one enjoys looking at posts and video content of a business trying to be something it is not. 

Social media provides a unique opportunity to show authenticity because no barrier exists between your company and its audience. Your audience may enjoy the occasional poll or behind-the-scenes look at operations. You should not expect these things to have a heavy influence on their buying decisions. 

Another advantage of creating accounts is that it allows your business to interact with customers in real-time. They can get immediate responses to their questions. People also appreciate a place to interact with brands where they do not feel someone is constantly marketing to them. These interactions help consumers develop trust when they do feel ready to make a purchase.

Need More Business Branding Ideas? Contact Strategic Growth Advisors Today 

Branding is just one of several services we offer as part of our growth marketing services. We invite you to contact our office in Tucson, Arizona, to request your initial consultation. This meeting gives us a chance to gain insights about your company while answering all your questions. 

We look forward to working with you and helping your company develop new business branding ideas soon. 

How Newsletter Marketing and Direct Email Spur Shopping Performance

With technology at a shopper’s fingertips, companies search for new ways to promote products and services. Positive business interactions produce positive sales. Yet, how do you tell a customer that your company even exists? Also, once a customer knows of your existence, how do you make them return to your company? Email and newsletter marketing offers critical solutions to attract and retain customers. 

What is Email and Newsletter Marketing? 

Direct marketing through email involves sending messages directly to a targeted customer pool. The messages may focus on different verticals such as offering product promotions, informing customers of new products, or providing customer rewards. You may also use emails to follow up on recent sales transactions or perform customer surveys. Email marketing builds a relationship with a customer to create company loyalty. 

Newsletter marketing focuses more on relaying important information to the customer. A newsletter may inform them of company news, upcoming conferences, or upcoming products. It may also provide helpful tips or advice. Think of a newsletter much like a newspaper that offers a softer sales approach. You want to provide information in easily digestible, bite-sized chunks. 

email newsletter

Benefits of Email Marketing 

Email is versatile. You may use it in numerous ways. If a shopper abandons their shopping cart, your company can send an automated message to remind them about their items. After purchase, an email may inform them of a special offer or discount for their next purchase. It also allows you to run sweepstakes and contests. 

Another advantage is that customers may sign up at any point. You may offer an email sign-up button after the customer makes a purchase or completes a survey. They may also sign up to receive emails when creating an account. You may have a sign-up button somewhere on your site. 

Lastly, emails allow customers to read them at their convenience. If customers do not feel rushed, they may be more positively inclined to interact with the email and make additional purchases. 

Benefits of a Newsletter 

Newsletters are more customer-oriented. They focus on the topics that customers are most interested in. 

They don’t focus entirely on the hard sale. Instead, it will feature engaging news that encourages people to keep reading. Then it may offer a small free-standing insert that features promotions and deals. With people already invested in the news value of the newsletter, they are more receptive to continue reading the promotion. 

You may set up newsletters to be sent out weekly, bi-weekly, or monthly. They are designed to limit customer churn by engaging existing customers. You can opt for printed newsletters, email newsletters, or both to retain a loyal customer base. 

email subscribe

Considerations for Email and Newsletter Marketing 

When marketing your company with emails and newsletters, a top consideration is to have similar promotions through all channels. You don’t want to offer a 15% promotion on social media, a 5% email promotion, and a 10% promotion in the newsletter. You want a consistent message throughout each method of communication. 

Another thing to keep in mind is to make it easy for customers to sign up for both. Place sign-up buttons, tabs, and forms where a customer will see them. You may combine both email and newsletters under one opt-in button. Yet keep in mind that some people may only want one or the other if both are sent electronically to their in-boxes. So, separating them in this instance may provide customers with better options without getting repeated information. 

You also want to encourage customers to share the emails or newsletters. An extra discount on a subsequent purchase may lead to repeat sales from existing customers if they refer someone over with a newsletter or email. 

There are many ways to market your company to customers. Newsletters and email campaigns are additional avenues that could help build a loyal customer following. 

Small Business Goals: How to Set Realistic Goals for Your Small or Expanding Business

If you have a small business, you can keep it from getting stagnant by setting small business goals. These goals can also help you stay focused on increasing your business, which means ongoing success. Most people set goals at the beginning of a year, but you should be setting goals at least quarterly for a small business with the exception of one: Business branding and marketing should be monthly goals. 

Choosing Small Business Goals 

When you have many goals, make a list of them, then list them in order of priority. You can set more than one or two goals per quarter if you believe you can achieve those goals during that time. Each goal should have short-term and long-term actions and a plan for meeting that goal. For example, if you want to increase business by 50 percent over the year, your short-term goal might be to increase business by 12 to 13 percent each quarter. 

In addition to the long-term goal of increasing business by 50 percent for the year, this goal needs to include a plan for getting to your goal and a plan for keeping the new customers. Your small business goals might consist of one or more of the following, including business branding and marketing. Some of these goals are for small businesses just starting, and others are for small businesses that have been in business for several years. 

Hiring Employees 

Whether you are a sole proprietor or have several employees, you will need to add additional employees as your business grows. It is best to speak with your accountant before hiring people to make sure you know about the regulations, and if your business can support the employees you need to hire. Some companies get trapped because they need another person, but they can’t support a full-time person year-round. 

If you can hire the right employee at the right salary, the employee’s contribution should be able to pay for himself and bring in extra money to achieve other goals and help with the increase in business completing other goals created.

small business employees

Manage and Reduce Business Expenses 

The cost of running your business cuts into your bottom line, so the best thing you can do is reduce and better manage your business expenses. This goal could save you down the line should the economy crash. 

Keep track of your business expenses, how often you incur the cost, and look for ways to reduce a specific expense. You might refinance to a lower interest rate to save on the mortgage payment for your building, or you might find a supplier with equal or better quality products for a more reasonable price. 

Additionally, managing and reducing business expenses helps to make other goals easier to reach. When you minimize certain business expenses, you have more money to increase your business. For example, when you reduce your monthly utility usage, you can use that money to increase your budget for business branding and marketing.  

Create Lists and Sub-Lists 

The easiest way to set a realistic goal is to use lists. The top of the list should have the main, long-term goal, such as ramping up productivity. You should then list the actions you need to ramp up productivity. These will be the short-term goals you need to meet to bring the major goal to fruition. This list might look like this: 

  • Check employee break times to make sure they are not over-extending breaks. 
  • Keep employees off social media and personal email. 
  • Make it easier for employees to do their jobs. 

The third sub-goal might have its own sub-goals, depending on the type of business you run and the amount of restructuring you need to make an employee’s job easier. For example, if you have a restaurant and the cook is prepping, you might consider hiring a prep cook. The cook can then concentrate on cooking, which might mean opening earlier for lunch or staying open later for dinner service. 

Additionally, you might provide the cook with better equipment. If you have a stove where one or two burners do not work, it is time for repairs or a new stove. Does the cook have all of the tools required to be more productive? For example, is the cook mixing something by hand that could be done with a new mixer? All of these issues cost money, so you need to separate this sub-goal into more than one part so that the goal is more realistic. 

small business planning

Create Timelines 

Even though you might plan to accomplish a goal in 6 months or a year, you should establish a timeline, especially if a goal has several short-term goals that make it up. For items that cost money, know how much you need to save or borrow and how long it will take to obtain the cash. For employee items, you might discuss your plans with your employees – they will most likely have to make some of these changes to allow you to realize your goals on time. 

For example, do you want to increase your online visibility? You might need a new website, or you might need to update your current website. While this sounds like a tedious task that could take months, but if you break it down into short-term sub-goals, you’ll have your branding and marketing in place before you know it. 

Breaking your business down into sections and creating web pages for each area within a particular time is one of the easiest timelines to make. You can also hire professional web designers to help with online marketing, including websites, social media, and other digital marketing practices. 

Contact Strategic Growth Advisors 

For those businesses that need professional help in small business marketing strategy, Strategic Growth Advisors can help create a plan to grow your business. Contact us to set up a consultation to start growing your business branding and marketing. 

Case Study Benefits | Storytelling to Make Your Business Shine

Case studies are a fantastic piece of content to add to your digital marketing strategy. What makes this type of content so different? They bring your audience directly into the customer’s journey with engaging content. They are part sales, part testimonial, and part storytelling. While they take skill to produce, a well-written case study benefits your business brand and marketing goals. 

One of the reasons that case studies offer such great ROI is because they are honest. The reality is that the best marketing efforts are sincere. What the case study does a little bit different than other content is it showcases your customer journey, from start to finish. Your audience gets to see how your customers benefitted from your products or services. And it’s written in an engaging way that keeps them entertained. 

The case study is effective because it doesn’t rely on gimmicks or fancy sales pitches. In fact, a case study doesn’t even read as marketing. Instead, it gives your audience an inside scoop on the success story you were able to help a client realize. 

What is a case study? 

While testimonials are helpful, a case study gives you a way to control the messaging for a fuller picture. This way, your team can ask questions from the customer and include data that showcases a positive ROI. With a testimonial, the customer gives a statement or perhaps answers questions. It’s not as engaging and doesn’t show the whole journey. 

In a case study, you tell the entire story from start to finish so the audience can clearly see how the process worked. You can add quotes from the subject of your case study and data to help your audience understand their savings, improved productivity, or increased profits. The case study is effective because your decision-maker is engaged emotionally. But they can also see clear data that showcases how their business would benefit from partnering with yours. 

searching online

What case study benefits make them worth the effort? 

There are many benefits to using a case study. When they’re done well, the case study gives concrete examples that your target audience can see. When deciding on the client to feature in your case study, you should consider the target audience. For example, if you want to target more companies in the healthcare industry, make sure your case study features a company in that industry. If your key audience intends to fix a specific problem, say productivity, make sure your case study showcases ROI for productivity. You get the idea. The main benefit is that the case study can be tailored to depict the whole journey for your ideal customer. 

What type of benefits do you receive from a case study? They bolster your other marketing campaigns in a few ways. 

  • They help you build brand trust. Like testimonials, case studies act as a referral. But they are also written engagingly, so they act as marketing. And they also include data, so they entice the decision-makers. Case studies give you a lot of bang for your buck in building trust and transparency with your audience in a strategic way. 
  • Give your sales team data. Your sales team can use the data from your case studies to help them showcase the ROI when they’re closing deals with your customers. 
  • Give your sales team helpful content to share. Your sales team can also send case studies that are targeted for contacts to help them increase conversion. 

Storytelling tips to make your case study engaging 

We said earlier that it takes a good deal of skill to create a case study. This is true. You need to gather information, identify the best company to spotlight, ask them to agree to be interviewed. Then you need to take all of that information and turn it into an engaging journey. 

Here are some tips to make sure your case study brings in a high ROI: 

  • Share your case studies. It would be best if you made your case studies easy to find. You can’t just put them in a small section of your website and expect people to see them. Share them with your email list and on social media. You should also add CTAs to your case studies where appropriate in your content and on your landing pages. 
  • Make sure you’re capturing the data. One key aspect of a successful case study is that the decision-makers can see how their company will benefit. This is always done through numbers. Percentages of improvement or increased sales. Value is key. It would be best if you highlighted what they stand to gain. 
  • Make the format easy to skim and read. The design should be as engaging as the content. Make sure that you’re using graphics that are easy to understand and that your format is skimmable while still offering a great story. 
  • Capture the journey all the way through. Don’t just highlight a few details. Make sure you capture the story from start to finish and highlight how your company solved a problem or created value. 

building a portfolio

Are you looking for a marketing firm in Arizona to help with your case studies? 

Case studies are challenging to create but completely worth the effort for your brand. If you want your case study to engage the audience and truly highlight what your company does best, it’s essential to get this content asset right. 

At StatGrow, we offer a full range of content and digital marketing solutions, including professionally created case studies. When we work with clients, we take time to assess their business and understand their mission, to capture the essence of what makes them unique. Contact us today and let us take the lead on developing a case study that truly showcases your business to increase your conversions and your customer base. 

Top Content Marketing Statistics for Marketers in 2021

As every year rolls by, it’s pretty common to wonder what’s changing in the trends for content marketing. By looking at the statistics for marketers in 2021, you can stay on top of these changes and adapt your content marketing strategy to these changes. This is one of the easiest ways to mitigate risk in your content marketing strategy. Here’s a look at some of the top content marketing statistics for marketers in 2021. 

Basic Visual Content Statistics 

  • It’s believed that 70% of companies are now investing in content marketing, including visual marketing options. 
  • Video is now the primary form of media used for content marketing. 
  • Product promotions entail 25% of all marketer approaches to content marketing, while 20% use it for branded storytelling. 

Content Marketing Type 

  • Most of the time spent by marketers is in creating Facebook and website content. 
  • Visual and design content are among the most significant challenges faced by 23.7% of marketers. 
  • Visual marketing is ranked as very important by 49% of marketers and essential by 22% of marketers. 
  • Visual content is primarily used on websites and blogs by 49% of marketers, followed by social media. 
  • Information in images is retained by 65% of people as compared to 10% of what they hear three days later. 
  • It’s predicted by 40% of marketers that 51-80% of businesses will rely on visual content in 2021. 

planning user experience

Marketing Statistics for Video 

  • Since 2012, mobile video usage has increased 17 fold. 
  • According to Cisco, global internet traffic from video is projected to make up 82% of all internet traffic by consumers by 2022. 
  • It’s calculated that 70% of YouTube viewers look for videos to help with a specific problem in their job, hobbies, studies, or related areas of interest. 
  • YouTube is the leading source of video content globally at 83%, with Facebook falling second at 67%. 
  • Video streaming, specifically live streaming, has grown significantly, with the Twitch platform seeing annual growth of 14.3% in 2020 and 1.645 billion watch hours monthly. 
  • By comparison, in 2018, 54% of consumers wanted more video content from brands and businesses they supported. 

New Visual Marketing Trends 

  • VR product usage in 2019 reached 42.9 million Americans, with 68.7 million people using AR monthly worldwide. 
  • VR spending by businesses is anticipated to reach $9.2 billion this year, outpacing leisure use of the technology. 
  • One-quarter of VR users see strong potential for marketers and brands to use the technology. 
  • Though 64% of consumers still say VR has the most potential in gaming sectors, 52% see potential in film and TV. 
  • In 2019, 57% of marketers had used live video, a figure which has probably expanded during the COVID-19 pandemic. 
  • As compared to traditional video, Facebook Live generates ten times more engagement. 
  • Of all Twitter video plays, 90% are viewed on mobile devices. 
  • Of all videos, 73% are two minutes or shorter in length. 
  • It’s estimated that 85% of adults watch content on multiple devices simultaneously. 
  • According to Lowes, how-to videos shown in VR had a 36% higher recall rate than traditional videos.

Infographic Statistics for Marketers in 2021 

  • Infographics make up the fourth most commonly used content marketing media. 
  • Among B2B marketers, infographics have seen the most significant increase in use, currently at 67%. 
  • Directions provided with both text and illustrations are understood 323% better than directions provided in text only. 

Content Marketing Social Media Statistics 

  • Among consumers, 70% watched Facebook Stories more often than on Snapchat or Instagram. 
  • Stories are used by over half a billion Instagram accounts daily. 
  • Four million businesses use Instagram Stories monthly, with 58% of people surveyed being more interested in a brand after seeing the ads. 
  • The largest Instagram user demographic in the U.S. were from ages 25-35, making up 33.1% of the social media platform’s user base as of January 2021. 
  • Instagram’s Facebook advertising revenues rose from 13.6% in 2016 to 31.8% in 2019. 
  • It’s estimated that 35% of Instagram Story users prefer to engage the shorter narrative-styled Stories more often, followed by interactive stories focused on polls and quizzes. 
  • It’s estimated that 69% of consumers keep the sound off when watching online videos, per Verizon Media. 
  • Comparatively, social media Stories are watched with the sound on sometimes by 56% of consumers, and the sound is always on only 29% of the time. 

online marketing

 

  • A 20% increase in teen use of Snapchat and Instagram has happened since 2015, with 72% of teens having an Instagram account and 69% of teens having a Snapchat account. 
  • Video Tweets have ten times the engagement of Tweets without video. 
  • Articles with images every 75-100 words gain twice the social media shares as articles with fewer images. 
  • Posts that have images on Facebook get 2.3 times the engagement than those without them. 
  • Out of all Facebook content, 15% is video, a percentage that is rising. 
  • The best length for Facebook engagement on video is from 2-5 minutes. 
  • There were approximately 250 million active daily Snapchat users in 2020. 
  • There are 169 million active users on Pinterest for advertisers to reach. 
  • Pinterest shopping ad revenue increased by 100% in 2019 alone. 
  • Product or services shown in use on Pinterest ads are 67% more likely to result in conversions. 
  • YouTube reaches more adults during prime time viewing hours than any individual cable TV network. 
  • Of  YouTube subscribers from 18-34, half would stop what they are doing to see a new video released by their favorite channel. 

In Conclusion 

Statistics drive smart marketing spending by showing how our society is evolving in the Fourth Industrial Revolution. But how does your company stay on top of these changes with everything else going on every day? Strategic Growth Advisors provide your company with solid options for growth so that you can focus on what you do best — running your business. Please feel free to reach out today with any questions, for more information, or to schedule a consultation with our seasoned professionals. 

Using the Psychology of Color to Increase Your Conversion Rate

You’ve done a solid job of researching your niche and getting to know your customers. You’ve tailored your keywords and optimized your content to get great results. You’ve even done a website audit to make sure it works properly. However, there’s another issue to consider — the colors you use in your design. Beyond what looks good, there’s the psychology of color to consider. Beyond aesthetic qualities, your color scheme can impact the buying decisions of your customers. When implemented correctly, it can be used to increase your conversion rate. Let’s take a look at color psychology and how to put it to use. 

What is the Psychology of Color? 

The psychology of color is the study of how color impacts human behavior and is a part of behavioral psychology. It can affect your customers’ response to your marketing message when using color specifically for your links, copy, and call-to-action buttons. By understanding how your customers think, you can use that knowledge to increase your conversion rate. 

But people respond to colors in different ways, so there’s no one-size-fits-all solution. With consumers taking a fraction of a second to judge your website based on its visual appeal, you want to leverage those milliseconds with every advantage you can. Color psychology works across every niche, so implementing it with your website helps you gain more results from every visitor. 

Where Should You Implement Psychology of Color? 

There are specific areas where you’ll want to use color psychology to increase your conversion rate. Areas you’ll want to improve your use of the psychology of color include headline text, borders, backgrounds, graphics, buttons, and pop-ups. That said, you can also use these tips in your logos, landing pages, menu bars, branding, social media, photos, videos, product design, and email marketing. It all depends on your choice of marketing channel

Color psychology is critical because it communicates values. Careful color choice in your branding provides a range of benefits. First, it creates clarity of purpose, allowing your company to stand out from the competition. Second, it creates an initial impression when visitors come to your website while retaining that impression with regular customers. Finally, it can be used to increase your conversion rate. 

Your goal in marketing is to build the best possible website to improve ROI to grow your business. Color psychology is relatable for most people and should be used to enhance your marketing messages. Here are a few tips to help you decide which colors to use. 

colorful umbrellas

Gender Preferences 

Though color preferences aren’t universal, some preferences tend to fall along gender lines. Generally speaking, women prefer subtle tones that are lighter or subdued, specifically purple, green, red, and blue. By comparison, men like the same colors but in deeper or brighter tones. In addition, certain colors have specific connotations for many people: 

  • Blue builds trust. This is among the reasons why financial institutions use it in their branding, including Capital One, Visa, Bank of America, and PayPal. Generally speaking, blue also represents loyalty, security, and responsibility. However, it’s avoided in food packaging because it may be a natural appetite suppressant. 
  • Yellow is associated with caution. That’s why it’s used for wet floor signs, traffic signs, and other warning signs. However, it’s also connected with positivity, happiness, warmth, joy, fun, creativity, and confidence. The shades of yellow also matter, with bright yellow grabbing the attention and golden yellow curating curiosity. 
  • Green for growth. Green is commonly linked to natural products, food, the environment, and the great outdoors, which is why it’s used at parks. However, it can also be related to health, creativity, innovation, and balance. This makes it an excellent option for sustainable initiatives and promoting eco-friendly products or services. 
  • Orange creates positivity. Though it’s one of the less favorite colors for many people, it is also linked to determination, happiness, and success. It provides a feeling of warmth for your branding without the inherent aggressiveness of red. It can be energetic, leading to impulse purchases due to its suggested urgency, making it great for conversion elements. 
  • Black is elegant. There’s something to say about the sum of all colors, and black is frequently used for luxury brands. It creates a sense of mystery, along with elegance, sophistication, and luxury. It is also commonly used for authority, prestige, and power, which is why it’s used in many logos. However, it can be overwhelming, so use it sparingly. 
  • What about white? White space is considered part of good website design, providing a clean, uncluttered look. It works well in minimalist design, creating contrast in typography and a dash of color to stand out. For a less severe look, off-white tones such as ivory or cream add warmth. 
  • Bright primary colors for CTAs. Though studies can’t agree on the best colors for call-to-action elements, brands often favor bright colors, such as green, blue and red, though Amazon stands out by using orange in their CTA elements. However, more important than that is the contrast and tones work with your branding. 

Best Practices in Psychology of Color 

However, changing out your colors doesn’t mean you need to start over. Here are some best practices: 

  • If designer-recommended colors don’t work, recommend changes. 
  • Complement the existing color scheme with appropriate color psychology tones, such as adding yellow to your usual blue. 
  • Test different colors to find the perfect combination. Set up an A/B split test and find out which one works best. 
  • Don’t overdo it. Too many colors create confusion, so add white space to separate the different tones. 

In Conclusion 

Using the psychology of color for increasing your conversion rate is an easy way to maximize your company’s growth. Strategic Growth Advisors provide our clients with the best outcomes for your business and are ready to help you find the right solutions for your marketing needs. Please feel free to contact us today with any questions or to schedule a consultation. 

8 Marketing Channels to Focus on in 2021

If you’re looking to take your brand’s marketing to new levels in 2021, there is no shortage of potential marketing channels to explore. From paid ads and targeted ads to more organic content marketing, the right strategy can boost your brand recognition and set you apart from your competitors.

Still, whether you have a large or small marketing budget, you want to make the most of every dollar. The best way to do that is to focus on the right marketing channels for your specific industry and audience. Not sure where to begin when it comes to the most effective marketing channels of 2021 and beyond? We’ve got you covered.

Content Marketing

The phrase “content is king” has been thrown around for a while now—but even in 2021, it remains true. The right content will engage your audience, encourage sharing on social media, and potentially boost your brand’s search engine results as well.

But what constitutes content marketing, anyway? For starters, make sure you have a blog on your website that you frequently update with new and unique posts related to your industry. Take time to share these posts on social media and encourage readers to comment, share, and otherwise engage with them. In addition to blog content, you might also consider focusing on:

  • infographics
  • eBooks
  • how-to guides

Online marketing

Search Engine Optimization (SEO)

SEO remains an important marketing channel for businesses of all sizes moving into 2021. No matter what industry you’re in, things are more competitive than ever. Your website ranked among the top of the search engine results pages (SERPs) can drive more traffic to your site and give you a significant leg up on the competition.

There are plenty of SEO strategies you can employ in 2021. Aside from publishing regular content with targeted keywords and long-tail phrases, you can also boost your SEO efforts by:

  • using backlinks
  • using meta tags
  • making sure your website is responsive

Video Content

While “video content” could technically fall under the category of content marketing, the reality is that this channel deserves its own section because it has become so important in today’s realm of online marketing. More than ever, your potential customers and clients want to see quality video content rather than read an 800+ word blog post. If you’re not already dedicating some of your marketing dollars and resources to creating short, punchy, and engaging videos, you’re missing out.

From how-to videos to product/service description videos, a little effort can go a long way. Just be sure to focus on quality over quantity—and don’t forget to share your videos on social media.

Social Media Marketing

More people are using social media than ever before, so it only makes sense that social media should be part of your marketing in 2021. There are many different ways to market your brand on social media; start by knowing which platforms (Facebook, Twitter, so on) your audience is using and make sure you have dedicated brand accounts set up for those platforms.

From there, take time to post regularly. Respond to comments and encourage your followers to engage with your content in any way possible. Many brands will hold fun social media contests or drawings to gain more followers and attention, so that’s also a possibility to consider.

Email Marketing

Believe it or not, email marketing isn’t dead in 2021. In fact, it’s still one of the most effective marketing strategies for growing businesses from an ROI standpoint. With this in mind, now may be a good time to revisit your email marketing strategy and launch a new campaign.

If you don’t already have a substantial email list compiled, this should be your first focus. From there, you’ll want to work on crafting an email marketing campaign that encourages readers not only to open your email but to take action by making a purchase, contacting your business, or carrying out some other goal. You might also consider sending out a monthly newsletter as part of your email marketing.

Paid Search

While many brands are focusing on more organic marketing strategies in 2021, the reality is that paid search and targeted ads are still highly effective (and cost-effective!). Whether you decide to purchase a pay-per-click ad on a search engine like Google or take advantage of the paid ads on many of today’s social media platforms, these ads are a great way to optimize your marketing budget. These ads can also be highly targeted to reach your specific audience by demographic or search terms, so you’ll be more likely to end up with quality leads and conversions.

Website Visitor Identification

If you haven’t already installed a website visitor identification software to track visitors’ IP addresses and actions on your site, now is the time to take this step. Specifically, this type of software can help you take your marketing to the next level by not only collecting visitor information but creating unique profiles that group visitors and use analytics to your advantage.

Conferences and Trade Shows

As we begin to see the light at the end of the tunnel with the global coronavirus pandemic, more industry trade shows and conferences are expected to return in 2021. From a networking and marketing standpoint, investing in a visit to one (or more) of these industry trade shows can pay off many times over. Be sure to research which conferences will be held this year in your industry and decide which you would like to attend.

Looking for Help with Your Marketing Channels?

These are just some of the most important marketing channels to consider focusing on as we move into 2021. Are you feeling a little overwhelmed by creating your brand’s marketing strategy for this year? Maybe it’s time to get a little help from a team of professionals. At Strategic Growth Advisors, we specialize in all of these marketing channels (and more) to grow your business and optimize your marketing budget. Reach out today to get started!