10 Fresh Ideas for Your Small Business Marketing Strategy
If you’re feeling like your brand’s marketing strategy has gotten a little dull, or you’re just looking for some fresh ideas, we’ve got some unique and effective marketing ideas to help you mix things up. And, of course, you can always rely on an experienced marketing agency in Arizona like Strategic Growth Advisors if you really want to take your brand’s marketing to new heights.
Become a Guest Blogger
You already know about the importance of content marketing to boost your brand awareness and your search engine optimization (SEO) in the process. And, of course, posting regularly on your company blog should be a big part of that strategy.
But if you really want to mix things up a bit, consider becoming a guest blogger for another popular industry website. You can expand your reach to a larger audience by writing guest blogs while also adding some strategic backlinks to your site. Furthermore, being a published guest blogger can boost your reputation as an authority within your industry. It’s a win-win!
Take Keyword Research Seriously
When was the last time you took some time to research what your target audience is searching for online? If it’s been a while or if you’ve never done any formal keyword research, now is the time to get started. By knowing which short- and long-tail keywords your target audience is most often searching for, you can develop a content strategy that incorporates those keywords. From there, you’ll be able to boost your SEO for those terms and be more likely to reach your audience as a result.
Dip Your Toes into Video Content
When it comes to content creation, there’s a good chance that most of your efforts have been focused on blog content, social media posts, and perhaps the occasional email blast. What you might not have realized is that video content has become extremely popular in recent years.
Taking the time to create high-quality video content relevant to your audience’s interests is a great way to capture their attention. Meanwhile, this content is easily shared on social media and can help you gain more followers. Whether you opt to create a product demonstration video, a how-to video, or anything in between, just remember that quality counts!
Hold Social Media Contents
Social media contests and drawings can be a great way to get more people engaged on your brand’s social media page. And, of course, contests are fun for everybody! Depending on the terms of the contest, you may even be able to gain more followers by requiring participants to “share” your post or invite people to follow your page to gain an entry.
Some popular ideas for social media contests may include:
- caption contests
- random drawings
- fan photo contests
Focus on Customer Reviews
There’s no overstating the importance of customer reviews when it comes to your brand’s reputation. Many businesses don’t see reviews as a form of marketing, but they absolutely can be. After all, search engine algorithms factor reviews into consideration for ranking purposes. Likewise, potential customers take reviews seriously and are more likely to use your business if it is well-reviewed.
Take time to encourage past customers to leave reviews, and make sure you’re responding to all reviews online for the best results!
Expand Your Social Reach
Your brand may already have a social media presence, but could you branch out to reach some potential new customers? Take a minute to inventory your current social media presence. Which platforms does your business use? Compare this with the platforms your target audience is most active on, and note any discrepancies.
For example, if your audience trends younger and you’re not already on Instagram, it may be time to create an account.
Experiment With a Referral Program
Referral programs can be a great way to gain new customers while providing some incentives to your existing and loyal customers. If you don’t already have a referral program in place, consider launching one. You might offer a special discount to referrals or even a free service.
Boost Your Brand Through Volunteering
Is there a local cause that means a lot to you? If so, you can use this opportunity to help others and boost your brand’s reputation within the community by volunteering or donating to that special cause. You might even consider organizing your own charity event to raise money or awareness for a cause that is meaningful to you (or related to your industry).
Start Attending Industry Trade Shows
Now that trade shows and conferences are becoming common again, this is an excellent time to start researching events happening in your industry this year. By attending trade shows and other industry events, you will get a unique opportunity to network with people in your industry in person or through a virtual event. This is a great way to gain new leads and potential business connections.
Hire a Marketing Agency
Refreshing your business marketing strategy can require a lot of time and effort on your part. That extra effort is why so many business owners end up working with a dedicated marketing agency to get the professional help they need building and optimizing their marketing strategies. At Strategic Growth Advisors, our marketing agency in Arizona specializes in all aspects of small business marketing. From SEO and paid search to video marketing, social media marketing, and email marketing—we truly do it all.
If you’re looking for help in making the most out of your brand’s marketing budget, we’re ready to assist you. Contact us today to set up your consultation with our experienced and knowledgeable marketing team. We’d love to learn more about your brand and your marketing goals so we can develop a strategy that works for you!