Benefits of Hiring a Marketing Agency (And 7 Things to Look for in One)
Staying on top of your company's digital marketing can be challenging. From managing your social media presence to optimizing your search engine rankings,...
Every year, businesses pay special attention to holiday marketing trends because so much of the yearly revenue revolves around the season. The 2020 digital marketing trends will be something completely different from any year we’ve experienced before. It’s difficult to say exactly how things will go. But there are some pretty big clues that businesses and marketers should pay attention to in order to prepare and come out on top.
This year, more than any other, your customer base has had some life-altering changes. Their lives look different during a pandemic than they ever have before. One of the best pieces of advice is to strive for personalization and a feeling of normalcy. Your customers will be looking for new ways to engage because their old ways are not currently an option.
Social media and email campaigns are also exceptionally good digital campaign methods to help amplify your message. That’s not a trend as much as it is a digital marketing staple. The real pivot this year will be in finding ways to help customers create special holiday environments under the current circumstances. Offer valuable advice on ways to spend time with family and friends, whether virtually or in small groups. Look for ways to showcase your existing offerings and find ways to expand your offerings to meet current needs, where possible.
This holiday season promises to be challenging for businesses and customers alike. Taking a creative approach will make your company more memorable than a lot of the digital noise out there.
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