• Home»
• Why Growth

The Case For Growth

When we come to fully understand the true nature of business growth our focus shifts from $$$ to customers and our relationships with those customers. We instantly understand that the stuff of growth is the Profitable Customer Relationship. Successful and sustainable businesses grow by acquiring new profitable relationships, holding on to existing profitable relationships longer and by increasing the financial value of those relationships. When understood from this particular mental model, it is easy to see that for a successful business – growth is all there really is.

Don’t let the 3 most common misconceptions about growth limit your ability to succeed

• Misconception #1: Businesses must grow to “SUPERSIZED” proportions to succeed. Businesses succeed when they stay nimble, use new tools and techniques, and do what their competitors won’t do to meet the needs of customers. Business success is not an exclusive club reserved for the big. The race to get bigger is a dangerous one, the race to add more value to customers is the one that pays off more often.
• Misconception #2: Each year we should grow revenues by an ever increasing amount to be considered a success. Growing revenues by more each year than the year before is not sustainable, and many great businesses close their doors each year because they forget this fact. Retaining profitable customers or growing the relationship with existing customers is as important and valuable as acquiring new ones. Remember, Pigs get fat while hogs get slaughtered.
• Misconception #3: Our business success or failure is shackled to the fluctuating fates of the economy. The most successful businesses use the economic fluctuations to their advantage. In fact, they plan and prepare for those fluctuations. The economic cycle is like a recurring fire in an old growth forest. Its passing brings about opportunities for renewed growth.