Archive for November, 2008

Malcolm Gladwell’s the Tipping Point caused quite a stir back in 2000 when it was originally published. Largely  based on psychologist Stanely Milgram’s 1967 “Six Degrees of Separation” study, the Tipping Point sought to connect social networks and epidemics to modern business.  Gladwell proposed that social epidemics and stickiness could be engineered by leveraging the skills of certain types of communicators, and by managing environmental factors.  Far from being a prescriptive solution that would produce perfect results for every advertising or marketing campaign, it did remind of us of the power of social networks in disseminating a message about a product or service.
The Tipping Point has become particularly relevant during this time of economic unrest when most of the news we hear is bad. Good news (if you have it) can travel faster and farther than it once could when the networks were clogged with every company’s good story.  So, we would like to re-view the Tipping Point and offer you the opportunity to share some good news.
We have used Mindomo, a mind mapping tool to present our re-view of the Tipping Point here:

http://www.mindomo.com/view.htm?m=0bd8efd0699f4b4292f75dbe6f541503

Comment back if you have an update for us on how your company and business are doing.
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Growth is Good!
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Leamon Crooms III, Guru of Growth

Read Books Worth Re-Viewing: The Tipping Point »