Archive for August, 2008

Maybe the most significant signal of a change in the US business cycle is Howard Schultz’s return to the role of chief executive of Starbucks after 13 years as chairman. He is expected to carry out an impassioned mission to reinvigorate the “romance and theatre” of coffee-making. Recently, Starbucks stock has declined over fears that they may have run out of room for further significant growth despite that the company posted revenues of $9.4bn in 2007, had double-digit earnings growth and opened more than 2,500 new stores. Clearly, the company is positioning for what lies ahead, and by keeping our eyes trained on this bell weather it is possible that we can learn a lot more than we might expect.

Read Not Smelling The Starbucks Coffee? Then We Might Be Headed For A Recession »