Archive for July, 2008

A big story in consumer electronics this season is the recent announcement that Comp USA will close all of its remaining 103 stores. The retailer was purchased by Special Equity, an affiliate of private equity firm Gordon Brothers Group that recently announced the closing.
This comes as no surprise to those of us who have followed CompUSA for some time and may come as no surprise to anyone who has shopped there frequently. You may be aware of this from personal experience of from reading blogs about CompUSA’s service. In either case, there is a valuable lesson to be learned here. As a matter of course, this retailer broke most of the rules of Customer Relevancy:

Read CompUSA - On Becoming Irrelevant »